cbdMD's Bluebird Botanicals Announces Official Partnership With Denver Audubon to Support Bird Conservation

Rhea-AI Summary

cbdMD (NYSE American: YCBD), through its Bluebird Botanicals brand, announced an official partnership with Denver Audubon to support bird conservation in Colorado. The collaboration aligns with Bluebird’s Colorado roots and focus on nature, transparency, and environmental stewardship.

Through the “Buy Bluebird, Save Bluebirds” campaign, Bluebird will contribute 1% of profits from its product sales over three summer months to Denver Audubon’s conservation and education initiatives, including the Colorado Bluebird Project. cbdMD is continuing to invest in Bluebird by reinforcing its historic brand identity and customer relationships rather than repositioning the brand.

Market reaction after Denver Audubon conservation partnership: YCBD +8.00% in the Jul 9 session

+8.00%

7 alerts

+8.00% Session close to close

+5.1% Peak in 1 hr 22 min

$7.75M Market Cap

0.9x Rel. Volume

In the Jul 9 session, YCBD gained 8.00%, reflecting a notable positive market reaction. Argus tracked a peak move of +5.1% during that session. Our momentum scanner triggered 7 alerts that day, indicating moderate trading interest and price volatility.

Data tracked by StockTitan Argus on the day of publication.

Market Context

The stock moved +8.0% in the session following this news. If shares jumped sharply, investors may ha...

Analysis

The stock moved +8.0% in the session following this news. If shares jumped sharply, investors may have extrapolated from prior partnerships that averaged about 1.4% moves, viewing this conservation tie-in as strengthening Bluebird’s brand; with relatively low short interest, upside would rest more on fundamentals than squeeze dynamics.

Key Figures

Donation share: 1% of profits

1 metrics

Donation share 1% of profits "Buy Bluebird, Save Bluebirds" campaign over three months

Previous Partnership Reports

2 past events · Latest: Oct 09 (Positive)

Same Type Pattern 2 events

Date	Event	Sentiment	24h Move	Catalyst
Oct 09	distribution partnership	Positive	+1.4%	Herbal Oasis THC seltzer gained broader Florida distribution via Bevtalk deal.
Oct 09	distribution partnership	Positive	+1.4%	Herbal Oasis expanded retail reach with Bevtalk, addressing growing THC beverages.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Past partnership announcements have triggered modest positive reactions, suggesting collaborations are typically viewed constructively.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Partnership reinforces Bluebird Botanicals' Colorado roots, environmental values, and commitment to responsible growth under cbdMD leadership

CHARLOTTE, N.C., July 9, 2026 /PRNewswire/ -- cbdMD, Inc. (NYSE American: YCBD) through its Bluebird Botanicals brand ("Bluebird"), today announced an official partnership with Denver Audubon, a Colorado-based conservation organization dedicated to protecting birds, restoring habitat, advancing community science, and helping transform Denver into a more bird-friendly city.

Founded in Colorado, Bluebird has long drawn inspiration from the natural world. Through this partnership, Bluebird is supporting bird conservation in the state where the Bluebird story began while reinforcing its commitment to nature, transparency, responsibility, and environmental stewardship.

"Bluebird has always stood for more than products," said Ronan Kennedy, CEO and CFO of cbdMD. "The brand was built on a connection to nature, trust, and responsible wellness. Partnering with Denver Audubon allows us to bring those values to life by supporting conservation, education, and wildlife stewardship in Colorado."

Denver Audubon leads conservation, education, and community science initiatives focused on protecting birds and improving habitat across the Denver region. Its work includes educational programming, volunteer engagement, community science efforts, and the Colorado Bluebird Project, which supports bluebird populations through nest box monitoring, habitat awareness, and public participation.

As part of the partnership, Bluebird will support Denver Audubon's conservation and education efforts through its "Buy Bluebird, Save Bluebirds" campaign, contributing 1% of profits from Bluebird product sales over three months this summer. 

The announcement comes as cbdMD continues to invest in Bluebird following its acquisition of the brand and product portfolio. Rather than repositioning Bluebird away from its roots, cbdMD is focused on strengthening the brand's identity, preserving its customer relationships, and expanding the ways Bluebird can show up as a responsible wellness brand.

"When cbdMD brought Bluebird into our portfolio, we saw a brand with real history, real values, and a unique connection to consumers," Kennedy added. "Our goal is to protect and amplify what made the brand special. This partnership is a strong example of that commitment."

About cbdMD, Inc.

cbdMD, Inc. (NYSE American: YCBD) is a leading wellness company offering a comprehensive line of U.S.-produced, hemp-derived cannabinoid products, including CBD, CBG, CBN, and more. Its brands include cbdMD, one of the most trusted and recognized CBD brands in the United States; Bluebird Botanicals; Paw CBD, one of the most recognized CBD brands for pets; ATRx Labs functional mushroom supplements; and Oasis, a hemp-derived THC social beverage line. The Company is committed to quality, innovation, science, and transparency, with products distributed both online and through retail partners across the United States. To learn more, please visit www.cbdmd.com.

Bluebird is a Colorado-founded wellness brand known for its commitment to quality, transparency, responsible sourcing, and nature-inspired wellness. As part of the cbdMD, Inc. portfolio, Bluebird continues to serve consumers seeking trusted wellness products while expanding its commitment to environmental responsibility, product innovation, and community impact. To learn more, visit https://BluebirdBotanicals.com.

About Denver Audubon

Denver Audubon is a Colorado-based conservation organization dedicated to protecting birds, restoring habitat, advancing community science, and helping transform Denver into a more bird-friendly city. Through education, volunteer engagement, conservation programs, and community science initiatives, Denver Audubon connects people with nature and creates opportunities to support local bird populations and ecosystems.

For more information, visit www.denveraudubon.org.

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Words such as "expect," "will," "believe," "designed to," "anticipate," and similar expressions are intended to identify forward-looking statements, including statements regarding the product's attributes and regulatory compliance, anticipated availability and distribution, and consumer demand. Forward-looking statements are based on management's current expectations and assumptions and are subject to known and unknown risks and uncertainties, including evolving federal and state regulation of hemp-derived THC products, that could cause actual results to differ materially, including those described in the Company's filings with the Securities and Exchange Commission. The Company undertakes no obligation to update any forward-looking statement except as required by law.

Contacts
cbdMD, Inc.
Ronan Kennedy
Chief Executive Officer and Chief Financial Officer
IR@cbdmd.com
(704) 445-3064

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SOURCE cbdMD, Inc.

FAQ

What partnership did cbdMD (YCBD) announce between Bluebird Botanicals and Denver Audubon on July 9, 2026?

cbdMD announced an official partnership between Bluebird Botanicals and Denver Audubon to support bird conservation in Colorado. According to cbdMD, the collaboration reinforces Bluebird’s Colorado roots and environmental values through conservation, education, and community science initiatives in the Denver region.

How does the “Buy Bluebird, Save Bluebirds” campaign support Denver Audubon and YCBD’s Bluebird brand?

The “Buy Bluebird, Save Bluebirds” campaign directs 1% of Bluebird profits from product sales over three summer months to Denver Audubon. According to cbdMD, these funds will back bird conservation, education programs, and the Colorado Bluebird Project, aligning purchases with measurable environmental support.

What is Denver Audubon’s role in the new Bluebird Botanicals and YCBD partnership?

Denver Audubon provides conservation, education, and community science programs focused on protecting birds and improving habitat in the Denver area. According to Denver Audubon, initiatives include educational programming, volunteer engagement, and the Colorado Bluebird Project, which monitors nest boxes and promotes habitat awareness.

How does this Denver Audubon partnership fit cbdMD’s strategy for the Bluebird Botanicals brand (YCBD)?

cbdMD is investing in Bluebird by emphasizing its nature-focused heritage instead of repositioning the brand. According to cbdMD, the partnership helps protect and amplify Bluebird’s history, values, and customer relationships while showcasing it as a responsible wellness brand connected to environmental stewardship.

What is the Colorado Bluebird Project mentioned in cbdMD’s Bluebird Botanicals partnership news?

The Colorado Bluebird Project supports bluebird populations through nest box monitoring, habitat awareness, and public participation. According to Denver Audubon, the project engages communities in community science and conservation, and will benefit from Bluebird’s profit contributions during the “Buy Bluebird, Save Bluebirds” campaign.

Why does cbdMD highlight Bluebird Botanicals’ Colorado roots in the Denver Audubon partnership?

Bluebird was founded in Colorado and has long drawn inspiration from the natural environment. According to cbdMD, partnering with Denver Audubon allows Bluebird to support conservation in the state where its story began, aligning brand identity with local environmental impact and responsible growth.