Yerbaé Partners with National Foodservice Provider, Guckenheimer
Yerbaé Brands Corp. (OTCQX: YERBF) has announced a strategic distribution partnership with Guckenheimer, a major national food service operator with over 480 market and café locations across 34 states. The partnership will bring Yerbaé's functional beverages to high-profile corporate clients including Google, Texas Instruments, and Duolingo.
Through Vistar, a Performance Food Group division, Yerbaé will distribute its products using 18 strategically located centers. The partnership will feature Yerbaé's 12-ounce energy line with flavors like Mango Passionfruit and Watermelon Strawberry, along with their original unsweetened seltzer line. This expansion aligns with the company's pending merger with Safety Shot Inc. and represents a significant step in expanding their corporate dining presence.
Yerbaé Brands Corp. (OTCQX: YERBF) ha annunciato una partnership strategica di distribuzione con Guckenheimer, un importante operatore nazionale di servizi alimentari con oltre 480 sedi di mercato e caffetterie in 34 stati. La collaborazione porterà le bevande funzionali di Yerbaé a clienti aziendali di alto profilo come Google, Texas Instruments e Duolingo.
Attraverso Vistar, una divisione di Performance Food Group, Yerbaé distribuirà i suoi prodotti utilizzando 18 centri posizionati strategicamente. La partnership includerà la linea energetica da 12 once di Yerbaé con gusti come Mango Passionfruit e Watermelon Strawberry, insieme alla loro linea originale di seltzer non zuccherato. Questa espansione è in linea con la fusione in corso con Safety Shot Inc. e rappresenta un passo importante per ampliare la presenza dell’azienda nella ristorazione aziendale.
Yerbaé Brands Corp. (OTCQX: YERBF) ha anunciado una alianza estratégica de distribución con Guckenheimer, un importante operador nacional de servicios de alimentos con más de 480 ubicaciones de mercado y cafeterías en 34 estados. La asociación llevará las bebidas funcionales de Yerbaé a clientes corporativos de alto perfil como Google, Texas Instruments y Duolingo.
A través de Vistar, una división de Performance Food Group, Yerbaé distribuirá sus productos utilizando 18 centros estratégicamente ubicados. La alianza incluirá la línea energética de 12 onzas de Yerbaé con sabores como Mango Passionfruit y Watermelon Strawberry, junto con su línea original de seltzer sin azúcar. Esta expansión está alineada con la fusión pendiente de la empresa con Safety Shot Inc. y representa un paso significativo para ampliar su presencia en la restauración corporativa.
Yerbaé Brands Corp. (OTCQX: YERBF)는 34개 주에 걸쳐 480개 이상의 시장 및 카페 지점을 보유한 주요 전국 식음료 서비스 운영업체인 Guckenheimer와 전략적 유통 파트너십을 발표했습니다. 이번 파트너십을 통해 Yerbaé의 기능성 음료가 Google, Texas Instruments, Duolingo 등 주요 기업 고객에게 제공될 예정입니다.
Performance Food Group의 한 부서인 Vistar를 통해 Yerbaé는 18개의 전략적 위치에 있는 센터를 이용해 제품을 유통할 것입니다. 이번 파트너십에는 망고 패션프루트와 수박 딸기 맛의 12온스 에너지 라인과 원래의 무가당 셀처 라인이 포함됩니다. 이 확장은 Safety Shot Inc.와의 예정된 합병과도 맞물려 기업 식음료 시장 확장에 중요한 발판이 될 것입니다.
Yerbaé Brands Corp. (OTCQX : YERBF) a annoncé un partenariat stratégique de distribution avec Guckenheimer, un important opérateur national de services alimentaires disposant de plus de 480 points de marché et de cafés répartis dans 34 États. Ce partenariat permettra d’apporter les boissons fonctionnelles de Yerbaé à des clients corporatifs de renom tels que Google, Texas Instruments et Duolingo.
Via Vistar, une division de Performance Food Group, Yerbaé distribuera ses produits à travers 18 centres stratégiquement situés. Le partenariat inclura la gamme énergétique de 12 onces de Yerbaé avec des saveurs comme Mango Passionfruit et Watermelon Strawberry, ainsi que leur ligne originale de seltzer non sucré. Cette expansion s’inscrit dans le cadre de la fusion en cours avec Safety Shot Inc. et représente une étape importante dans le développement de leur présence en restauration d’entreprise.
Yerbaé Brands Corp. (OTCQX: YERBF) hat eine strategische Vertriebspartnerschaft mit Guckenheimer angekündigt, einem großen nationalen Anbieter von Gastronomieservices mit über 480 Markt- und Caféstandorten in 34 Bundesstaaten. Die Partnerschaft wird Yerbaés funktionelle Getränke zu namhaften Firmenkunden wie Google, Texas Instruments und Duolingo bringen.
Über Vistar, eine Division der Performance Food Group, wird Yerbaé seine Produkte über 18 strategisch gelegene Zentren vertreiben. Die Partnerschaft umfasst Yerbaés 12-Unzen-Energielinie mit Geschmacksrichtungen wie Mango Passionfruit und Watermelon Strawberry sowie deren originale ungesüßte Seltzer-Linie. Diese Expansion steht im Einklang mit der bevorstehenden Fusion mit Safety Shot Inc. und stellt einen bedeutenden Schritt zur Erweiterung der Unternehmensgastronomie dar.
- Partnership with Guckenheimer expands distribution to 480 locations across 34 states
- Access to high-profile corporate clients like Google, Texas Instruments, and Duolingo
- Nationwide distribution network through Vistar's 18 strategic centers
- Potential expansion opportunities for Safety Shot following merger completion
- None.
New partnership brings Yerbaé’s functional beverages to Guckenheimer’s national café & market business and expands reach for Safety Shot at the conclusion of the companies’ merger
SCOTTSDALE, Ariz., May 27, 2025 (GLOBE NEWSWIRE) -- Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based functional beverage company, today announced a strategic distribution partnership with Guckenheimer, a premier national food service operator. With over 480 market and café locations across 34 states, Guckenheimer serves some of the most recognizable companies, including Google, Texas Instruments, and Duolingo. This partnership significantly expands Yerbaé’s footprint in corporate dining, bringing functional beverages with cleaner ingredients to workplaces nationwide while seeking to potentially expand the reach of Safety Shot Inc. (“Safety Shot”), Yerbae’s acquisition partner, within the larger food and beverage vertical following the closing of the proposed transaction.
“Guckenheimer is such a respected and influential partner and we a proud to expand into such a prestigious organization” said Todd Gibson, co-founder and CEO of Yerbaé. “Expanding our presence in corporate dining has been a long-term vision, and this collaboration allows us to introduce more people to our plant-powered beverages. We’re excited to fuel Guckenheimer’s customers with great-tasting, functional energy.”
To drive this expansion, Vistar, a division of Performance Food Group, will leverage its nationwide distribution network of 18 strategically located centers to ensure the seamless and efficient delivery of Yerbaé products to Guckenheimer locations across the country.
For more information on Safety Shot’s proposed acquisition of Yerbaé, see the Company’s news release dated January 8, 2025 and proxy circular dated May 5, 2025 filed under its profile on SEDAR+ at www.sedarplus.ca.
Expanding Product Availability and Empowering Consumers
Guckenheimer will feature Yerbaé’s 12-ounce energy line, including Mango Passionfruit, Watermelon Strawberry, Black Cherry Pineapple, Raspberry Sorbet, and Peachy Mimosa Twist. Additionally, Guckenheimer will carry Yerbaé’s original unsweetened seltzer line, including Açaí Blueberry, Orange Cherry Pineapple, and Pomegranate Berry.
This collaboration marks a significant milestone in Yerbaé’s mission to provide better-for-you, plant-based beverages to consumers nationwide.
Yerbaé Brands Corp.
Founded in 2017 by Todd Gibson and Karrie Gibson, Yerbaé Brands Corp., (TSX-V: YERB.U; OTCQX: YERBF) is disrupting the functional beverage marketplace with great tasting, zero sugar, zero calorie beverages, while using plant-based ingredients that are designed to meet the needs of the wellness forward consumer. Harnessing the power of nature, Yerbaé’s key ingredient (yerba mate, a South American herb) is known to produce 196 different vitamins, minerals and nutrients as well as caffeine.
By combining yerba mate with its premium ingredients and flavors, Yerbaé provides consumers with a no compromise functional beverage solution. All Yerbaé beverages are zero calorie, zero sugar, non-GMO, and gluten free.
Find us @DrinkYerbaé on Instagram, Facebook, Twitter and TikTok, or online at https://yerbae.com.
About Safety Shot, Inc.
Safety Shot, Inc., a wellness and dietary supplement company, has developed Sure Shot, the first patented wellness product on Earth that lowers blood alcohol content by supporting its metabolism, while boosting clarity, energy, and overall mood. Sure Shot is available for purchase online at www.sureshot.com, www.walmart.com and Amazon. The Company is introducing business-to-business sales of Sure Shot to distributors, retailers, restaurants, and bars throughout 2025.
Contact Information:
For Yerbae
Investors:
investors@yerbae.com
480.471.8391
Todd Gibson,CEO
todd@yerbae.com
480.471.8391
For Safety Shot Investor Relations:
CORE IR
516 222 2560
investors@drinksafetyshot.com
Media Contact:
CORE IR
Jules Abraham
516 222 2560
julesa@coreir.com
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Forward-Looking Statements
This press release contains certain forward-looking statements within the meaning of the applicable securities laws. All statements other than statements of historical facts contained in this press release are forward-looking statements, including, but not limited to, statements regarding Guckenheimer’s ability to help Yerbaé grow its presence both nationwide and in the corporate dining space, Yerbaé’s ability to capitalize on growing consumer demand for plant-based, better-for-you alternatives in the beverage sector, particularly within Vistar’s network. These forward-looking statements generally are identified by the words “believe,” “project,” “expect,” “anticipate,” “estimate,” “intend,” “strategy,” “future,” “opportunity,” “plan,” “may,” “should,” “will,” “would,” “will be,” “will continue,” “will likely result,” and similar expressions. These forward-looking statements are subject to a number of risks, uncertainties and assumptions, including, but not limited to, Yerbaé’s inability to grow its presence nationwide or within the corporate dining sector and, in connection therewith; its ability to capitalize on the growing demand for plant-based, better-for-you alternatives in the beverage sector; changes in applicable laws or regulations; the possibility that Yerbaé may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties not in the direct control of the Company. Moreover, Yerbaé operates in very competitive and rapidly changing environments. Because forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified and some of which are beyond Yerbaé’s control, you should not rely on these forward-looking statements as predictions of future events. Forward-looking statements speak only as of the date they are made. Yerbaé gives no assurance that it will achieve the expectations stated herein. Readers are cautioned not to put undue reliance on forward-looking statements, and except as required by law, Yerbaé assumes no obligation and do not intend to update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise.
FAQ
What is the new distribution partnership between Yerbaé (YERBF) and Guckenheimer?
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