New Research from Yext Confirms Consistent Digital Presence Boosts Brand Discoverability
Yext, Inc. released a report showcasing a 186% increase in Google clicks for brands managing information across a wide publisher network. The research emphasizes the importance of information consistency on multiple platforms, with significant benefits for organic search performance.
Brands leveraging Yext's extended publisher network experience a 186% increase in Google clicks, demonstrating the effectiveness of managing information across various platforms.
Locations syncing data with over 75% of Yext's network see a significant 186% rise in website clicks from Google, highlighting the impact of broad information management.
Over 17% of website traffic for a typical location comes from non-Google publishers, showcasing the importance of smaller and niche publishers in enhancing organic search results.
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New research shows strong correlation between managing information across an extended publisher network and an increase of
Yext analyzed over 620,000 global locations across 15 industries managed within the Yext platform and found that locations syncing data with less than
The results highlight the importance of smaller and niche publishers in delivering best-in-class organic search performance. Too often, brands may be tempted to limit their search optimization focus to a few of the largest publishers, such as Google, Facebook, Apple, etc. This research shows that the more places a brand shows up online with consistent and accurate information, the better their SEO efforts will perform.
“It’s been a common misconception in the industry that limiting information management to a few major publishers is enough to win in organic search. Our research clearly shows the importance of showing up consistently and accurately across a broad network for stronger discoverability,” says Christian J. Ward, EVP and Chief Data Officer of Yext. “Companies who are showing up across all search engines, AI tools, social media, and other emerging channels will be best positioned to win.”
As the leading platform for digital presence management, Yext helps thousands of multi-location brands deliver consistent, accurate and engaging experiences to customers anywhere in the digital world. Read the Power of a Digital Presence Report to learn more.
About Yext
Yext (NYSE: YEXT) is the leading digital presence platform for multi-location brands, with thousands of customers worldwide. With one central platform, brands can seamlessly deliver consistent, accurate, and engaging experiences to customers anywhere in the digital world. Yext’s AI and machine learning technology powers the knowledge behind every customer engagement, automates workflows at scale, and delivers actionable cross-channel insights that enable data-driven decisions. From SEO and websites to social media and reputation management, Yext enables brands to turn their digital presence into a differentiator. To learn more about Yext, visit Yext.com or find us on LinkedIn and X.
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Source: Yext, Inc.
FAQ
<p>What is the main finding of Yext's Power of a Digital Presence Report?</p>
The report reveals a 186% increase in Google clicks for brands managing information across an extended publisher network.
<p>How many publishers are included in Yext's network?</p>
Yext's network comprises more than 200 publishers.
<p>What percentage increase in website clicks from Google do locations syncing over 75% of Yext's network experience?</p>
Locations syncing over 75% of Yext's network see a 186% increase in website clicks from Google.
<p>What percentage of website traffic for a typical location comes from non-Google publishers according to the research?</p>
Over 17% of a typical location's website traffic comes from non-Google publishers, emphasizing the role of smaller publishers in organic search performance.
