Yext, Inc. reports company news around its brand visibility and digital presence platform for multi-location brands. Its updates cover AI and machine-learning technology used to manage structured brand information across search, social media, websites, listings, reviews, reputation management, and customer engagement channels.
Recurring developments include quarterly and fiscal-year results, non-GAAP operating metrics, partner integrations with restaurant and digital marketing technology providers, and capital actions involving Yext common stock. News also reflects how the company positions its platform across AI search, traditional search, social channels, and direct communications for businesses managing digital presence at scale.
Yext (NYSE: YEXT) launched a 1990s-themed marketing campaign to address outdated search technology. This multimedia initiative includes television ads and a collaboration with Adweek featuring a quirky CD insert that directs readers to an interactive game. The campaign humorously contrasts outdated keyword search technology with modern AI-powered solutions, aiming to raise awareness of the importance of search in business. Chief Marketing Officer Josh Grau emphasizes that many companies still rely on outdated keyword search methods.
Yext, Inc. (NYSE: YEXT) announced that Chief Financial Officer Steve Cakebread will join a virtual fireside chat hosted by Needham & Company on May 17, 2021, at 2:15 p.m. ET. This event is part of the 16th Annual Needham Virtual Technology & Media Conference. A live video and audio webcast will be accessible on the Yext Investor Relations website, with a replay available until August 17, 2021. Yext specializes in providing official answers for businesses, ensuring accurate information across various platforms.
Summary not available.
Yext (NYSE: YEXT) announced a collaboration with Adobe for a digital event titled Secrets to a Successful Website Redesign, scheduled for June 16. The event will feature discussions on leveraging websites for digital transformation, enhancing customer experience, and implementing AI-powered site search. This partnership follows Yext’s recognition as a Premier partner in the Adobe Exchange Partner Program. Insights from a co-authored whitepaper will complement the event, emphasizing strategies for maximizing ROI in an evolving digital landscape.
Summary not available.
Yext, Inc. (NYSE: YEXT) announced the general availability of its Spring '21 Release, featuring the significant "Orion" search algorithm update. Key innovations include extractive QA for advanced search capabilities, a website crawler for data centralization, and enhanced developer tools. These features enable businesses to offer superior search experiences, addressing complex queries using unstructured data. The company aims to modernize search through its platform, enhancing the accessibility of official answers across various channels.
Yext (NYSE: YEXT) has launched a new podcast series titled "The Next Wave" as part of its Yext Talks platform. The series aims to address the increased interest in new business and cultural norms following the COVID-19 pandemic. Hosted by Chief Data Officer Christian Ward and Chief Marketing Officer Josh Grau, the first episode discusses advancements in website search technology. Upcoming episodes will feature influential guests discussing topics ranging from digital marketing to inclusive design. The podcast is available on major platforms including Spotify and Apple Podcasts.
Yext, Inc. (NYSE: YEXT) has partnered with Wilkes University to enhance its website search experience for students and faculty. This collaboration aims to provide accurate information using Yext Answers, leveraging advanced natural language processing and BERT technology. Wilkes University identified key queries from site visitors, successfully loading 80 academic programs in 20 days and launching 176 searchable FAQs in 25 days. After integrating Yext Answers, the university reported a 54% click-through rate on search results. This initiative aims to meet student needs during the COVID-19 pandemic, improving their overall online experience.
On March 29, 2021, Yext (NYSE: YEXT) announced its recognition as a leader on the Spring 2021 G2 Grid in five categories: Enterprise Search Software, Local Marketing Software, Online Reputation Management Software, Enterprise/Mid-Market Local SEO Software, and Local Listings Management Software. Yext also received multiple badges, including 'Easiest Admin' and 'Best Relationship'. The company emphasized customer feedback's role in these achievements and highlighted its ongoing commitment to improving search experiences.
Yext, Inc. (NYSE: YEXT) has launched a new incentive program for its Listings product as part of the #Back2Biz campaign, aiming to assist businesses in recovering from COVID-19 impacts. From April 1 to June 30, eligible businesses can access special pricing for Listings and an easy transition incentive for those switching from other providers. Yext Listings enable businesses to manage their presence across 200 platforms, ensuring up-to-date information on operations and offers, thus enhancing customer confidence as foot traffic resumes.