Yext Opens Scout Visibility Intelligence to Partners with the Launch of MCP and API

Key Terms

api technical

An API, or Application Programming Interface, is a set of rules that allows different software programs to communicate and work together smoothly, much like a waiter translating your order into the kitchen and then bringing your meal back. For investors, APIs are important because they enable real-time access to financial data, trading systems, and other digital services, making it easier to make informed decisions quickly and efficiently.

ai technical

Artificial intelligence (AI) is technology that enables machines to mimic human thinking and learning, allowing them to analyze information, recognize patterns, and make decisions. For investors, AI matters because it can improve how businesses operate, create new products, or identify opportunities faster and more accurately than humans alone, potentially impacting company success and market trends.

seo technical

Search engine optimization (SEO) is the set of practices used to make online content show up higher in search results, like tuning a store’s sign and product displays so more people find it when they walk by. For investors, SEO matters because better visibility typically drives more traffic, customers and sales while reducing the cost of paid marketing, which can affect revenue growth, profitability and perceived market reach.

paid media financial

Paid media are advertising placements a company buys—such as online ads, sponsored posts, search ads, TV or radio spots—that put its message in front of targeted audiences. Investors watch paid media because it can rapidly drive awareness, customer acquisition and sales; like renting a billboard instead of relying on walk-in traffic, the scale and cost of paid media reveal how much a company must spend to grow and how efficiently it converts that spending into revenue.

forward-looking statements regulatory

Forward-looking statements are predictions or plans that companies share about what they expect to happen in the future, like estimating sales or profits. They matter because they help investors understand a company's outlook, but since they are based on guesses and assumptions, they can sometimes be wrong.

Scout MCP and Scout API open Yext's visibility intelligence infrastructure to the global partner ecosystem, giving local digital marketing agencies a data advantage their clients cannot get anywhere else.

NEW YORK--(BUSINESS WIRE)-- Yext, Inc. (NYSE: YEXT), the enterprise agentic marketing platform, today announced the launch of Scout MCP and Scout API, opening its visibility and competitive intelligence infrastructure to global partners and positioning Yext as the data layer for an agentic marketing era.

Yext Scout is the most comprehensive visibility intelligence dataset available for local businesses. That dataset is now available to partners through two paths: Scout MCP and Scout API.

Scout is the most comprehensive visibility intelligence dataset available for local businesses, analyzing 10 billion signals monthly across four AI models for over 12 million business locations and surfacing 150 visibility metrics across 20 competitors in every scan. That dataset is now available to partners through two paths: Scout MCP, which provides conversational, no-build-required access, and Scout API, which enables fully custom, white-labeled product experiences built on the same infrastructure powering Yext's own platform.

The market context

AI is replacing the execution work that local digital marketing agencies have built their businesses on. According to the U.S. Chamber of Commerce's 2025 Empowering Small Business report, 58 percent of small businesses now use generative AI – more than double the rate in 2023.

As AI commoditizes content generation and publishing, the businesses best positioned for this transition will be the ones who can deliver strategic guidance grounded in data that their clients cannot get on their own.

Scout MCP and API are built to be that foundation, giving partners access to the visibility and competitive intelligence they need to extract those insights and bring them to every client conversation.

"The role of a local digital marketing agency has always been the same: help small businesses compete and win in their markets," said Christian Ward, Chief Data Officer at Yext. "With Scout MCP, local digital marketers can now effortlessly access visibility and competitive intelligence that would have been impossible to assemble five years ago. That's a different level of conversation entirely."

“As AI reshapes local marketing, access to differentiated data becomes the real competitive advantage,” said Brock Berry, CEO & Co-Founder of AdCellerant, a global digital marketing services company. “What makes Scout compelling is the depth of visibility into AI models, search performance, and competitor analysis. We believe partners will be able to build entirely new client experiences and workflows on top of Scout MCP that simply weren’t possible a few years ago.”

What Scout MCP and API enable

Partners using Scout can walk into any client or prospect meeting and show that business exactly where it stands against its competitors in AI and local search. The insights span four areas:

• Competitive intelligence and prospecting: Provide clients or prospects with a live view of exactly where they're losing to competitors across AI and local search.

• AI citation and model analysis: Know which AI models are citing a brand, how often, and in what context and how that compares to the competitors including sentiment and themes.

• SEO and AI search performance: Track how brands appear across both traditional and AI search surfaces, with 150 visibility metrics across 20 competitors per scan.

• Prioritized action recommendations: Surface the highest-impact fixes, with a 90-day growth plan and paid media guidance built for prospect meetings and upsell conversations.

Partners can access Scout through the UI for a ready-built experience, through the MCP for conversational access without any development work, or through the API for fully custom, white-labeled products. The same dataset powers all three.

Built on Yext’s infrastructure, maintained by Yext

This announcement is part of Yext’s ongoing commitment to provide solutions our partners need, including acting as the core intelligence layer as infrastructure they can build on. Partners who build on Scout inherit Yext's ongoing platform development without maintaining their own data pipelines. Every improvement Yext makes to Scout flows directly to partners, regardless of which access path they use. Scout MCP and API join Yext's Management API and Content Delivery API as part of a connected ecosystem built for how agencies need to operate today.

Scout MCP and API are available for early access starting today. Partners interested in access should visit yext.com.

Forward-Looking Statements

This press release contains “forward-looking statements” including, without limitation, statements regarding Yext’s expectations, beliefs, intentions, and strategies regarding Scout MCP and Scout API, including expected benefits to Yext’s partners. These statements are based upon current beliefs and are subject to many risks and uncertainties that could cause actual results to differ materially from these statements, including, among others, the risk that the features and benefits described in this release are not realized as expected, and whether all of the offerings and capabilities will be available as and when stated in this release. All forward-looking statements are based on information available to Yext on the date hereof, and Yext assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

About Yext

Yext (NYSE: YEXT) is the enterprise agentic marketing platform. Built on the world's most comprehensive structured data platform for local businesses, Yext gives brands and their partners the visibility intelligence to win every moment of discovery – across AI and traditional search. Yext's API-first architecture connects structured data to APIs, MCP servers, and generative interfaces, so partners and developers can build purpose-built experiences on the same infrastructure powering Yext's own products. Thousands of brands and digital marketing partners in financial services, healthcare, retail, hospitality, and food rely on Yext to manage, measure, and optimize visibility at scale. For more information, visit yext.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260518413611/en/

Media Contact: pr@yext.com

Source: Yext, Inc.