LQR House Inc. Stock Price, News & Analysis

LQR House (NASDAQ:YHC), a spirits and beverage ecommerce platform, announced plans to invest in Bitmain mining equipment for potential deployment at Polaris Capital's Bitcoin mining farms in Texas. This initiative is part of the company's cryptocurrency treasury strategy, which includes direct Bitcoin exposure through mining operations rather than market purchases.

The company has already established a Coinbase Prime account for institutional-grade custody and treasury management. The mining-first approach aims to generate Bitcoin directly with 100% ownership of mined coins, potentially achieving lower acquisition costs and continuous Bitcoin accumulation through compounding yield.

LQR House (NASDAQ:YHC), a specialized spirits and beverage ecommerce platform, has entered into a strategic marketing partnership with Montauk Distilling Co. to promote their cinnamon-flavored rum. The three-month promotional campaign will utilize LQR House's proprietary digital tools, targeted advertising, and influencer network to boost brand awareness and drive sales through their CWSpirits.com marketplace.

The collaboration aims to leverage LQR House's specialized marketing capabilities to support Montauk's unique cinnamon rum product, with CEO Sean Dollinger emphasizing the company's commitment to supporting passionate brand founders in the spirits industry.

LQR House (NASDAQ:LQR) has secured its third purchase order from Of The Earth Distribution Corp. for 176 cases of SWOL Tequila in the Ontario market. The company has introduced a new 9-bottle case format and enhanced bottle design to improve shelf visibility and brand positioning.

Of The Earth Distribution has expanded its presence by adding 40 new on-premise accounts in Ontario's hospitality sector during the past quarter. The distribution network now includes licensed restaurants, bars, and clubs throughout the region, while direct-to-consumer sales continue to show steady growth.

LQR House (NASDAQ:YHC), a specialized spirits and beverage e-commerce platform, has announced a strategic marketing partnership with Whiplash Whiskey to promote their new whipped cream-flavored whiskey launch this summer. The collaboration will utilize LQR House's proprietary e-commerce platform CWSpirits.com and leverage their network of influencers and creators for a multi-platform digital marketing campaign. The product aims to combine premium whiskey with whipped cream flavoring, targeting consumers seeking innovative spirit options. CEO Sean Dollinger emphasized the product's potential for viral content and consumer engagement, highlighting the company's focus on partnering with innovative beverage brands that prioritize creativity and direct consumer connection.

LQR House Inc. (NASDAQ:LQR), an e-commerce platform focused on spirits and beverages, has announced a new marketing services agreement with Saltwater Woody, an American rum brand, beginning mid-June 2025. The partnership will focus on promoting Saltwater Woody's rum portfolio on CWSpirits.com, including their Original American Rum and various fruit-infused variants. Saltwater Woody differentiates itself through small-batch production, real fruit juice infusion, and a unique saltwater addition. LQR House CEO Sean Dollinger emphasized the brand's potential for content creators, highlighting its clean ingredients and innovative approach. The collaboration aligns with LQR House's strategy to support emerging brands through marketing solutions including influencer campaigns, SEO optimization, and e-commerce support.

LQR House (NASDAQ:YHC) has announced a 35-for-1 reverse stock split effective April 21, 2025. The strategic move aims to maintain Nasdaq listing compliance and strengthen the company's capital structure. The split will automatically convert every 35 shares of common stock into 1 share, reducing outstanding shares from 37,336,947 to approximately 1,066,770.

The company's stock will continue trading under the symbol 'YHC' with a new CUSIP number 50215C307. The reverse split will also affect stock options and warrants, with fractional shares being rounded up. Additionally, authorized shares will decrease from 350,000,000 to 10,000,000.

LQR House (NASDAQ:YHC) has signed an exclusive distribution agreement with Of The Earth Distribution (OTE) to launch SWOL Tequila in Greece and Thailand. The agreement, signed on April 1, 2025, aims to leverage OTE's established networks to accelerate growth in these emerging markets.

OTE's CEO Jason Pucci noted strong initial interest among their network partners, highlighting significant potential for premium tequila in these less saturated markets. The expansion aligns with LQR House's strategy to scale its premium portfolio globally through strategic distribution partnerships.

Additionally, the company announced board member David Lazar's resignation on April 2, 2025. Lazar's tenure was marked by his contributions to cost-saving initiatives and operational efficiencies, as well as his role in introducing impactful new board members.

LQR House (NASDAQ:YHC) reported its audited financial results for 2024, showing significant revenue growth of 123.2% to reach $2,501,660, compared to $1,120,622 in 2023.

The company underwent major restructuring efforts in collaboration with activist investor David Lazar, implementing retention and severance packages that resulted in higher operating expenses. The restructuring included team reorganization, discontinuation of high-cost verticals, and appointment of new board members focused on cost management and international expansion.

CEO Sean Dollinger highlighted the company's transformation, emphasizing growth in both their core e-commerce platform and SWOL Tequila brand. LQR House aims to achieve EBIDA positive status in 2025 through operational efficiency and strategic expansion initiatives.

LQR House Inc. (NASDAQ:YHC) announced that two stockholders, including CEO Sean Dollinger, have entered into 12-month lock-up agreements covering 209,543 shares (approximately 0.6% of outstanding shares) of the company's common stock. The agreements restrict share sales until January and March 2026.

The lock-up agreements aim to create a more stable trading environment for LQR House's stock. The company continues its expansion through CWSpirits.com, its flagship online alcohol marketplace, while developing both in-house and partner brands, including SWOL Tequila. LQR House emphasizes its focus on data-driven marketing strategies and proprietary technology in the alcohol e-commerce sector.