Yunji Announces Changes in Management

Rhea-AI Summary

Yunji (NASDAQ: YJ), a leading membership-based social e-commerce platform in China, announced key management changes in its finance department. Mr. Yeqing Cui has resigned as Senior Financial Director and finance in charge, effective July 3, 2025. Ms. Nan Song, currently Senior Financial Director, will succeed Mr. Cui and report directly to CEO Mr. Shanglue Xiao.

Ms. Song brings significant internal experience, having served in various financial roles since joining Yunji in 2015, including General Ledger Accountant, Finance Manager, and Head of Financial Analysis. She holds a bachelor's degree in Accounting from Zhejiang University of Finance & Economics and previously worked at Zhejiang Xiaoye Network Technology.

Positive

• Internal promotion demonstrates strong succession planning and talent retention
• New finance lead has extensive company experience across multiple roles since 2015
• Smooth transition with immediate replacement identified

Negative

• Sudden departure of Senior Financial Director could create temporary disruption
• Loss of experienced financial leadership during crucial growth period

HANGZHOU, China, July 3, 2025 /PRNewswire/ -- Yunji Inc. ("Yunji" or the "Company") (NASDAQ: YJ), a leading membership-based social e-commerce platform, today announced that Mr. Yeqing Cui, has resigned as Senior Financial Director and finance in charge of the Company for personal reasons, effective July 3, 2025. The Company is grateful for Mr. Cui's valuable contribution to the Company during his term with the Company.

In addition, the Company announced Ms. Nan Song, Senior Financial Director, will succeed Mr. Cui as finance in charge of the Company and report to Mr. Shanglue Xiao, Chairman and Chief Executive Officer of Yunji, effective the same date as Mr. Cui's resignation.

Ms. Song has extensive finance experience and has held various roles in the Company since joining Yunji in August 2015, including General Ledger Accountant, Finance Manager, Head of the Financial Analysis Department, and Senior Finance Director. Prior to joining the Company, she worked at Zhejiang Xiaoye Network Technology Co., Ltd for two years from 2013 to 2015. Ms. Song received her bachelor's degree in Accounting from Zhejiang University of Finance & Economics in 2016.

Safe Harbor Statements

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "aims," "future," "intends," "plans," "believes," "estimates," "confident," "potential," "continue" or other similar expressions. Yunji may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission (the "SEC"), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Yunji's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Yunji's growth strategies; its future business development, results of operations and financial condition; its ability to understand buyer needs and provide products and services to attract and retain buyers; its ability to maintain and enhance the recognition and reputation of its brand; its ability to rely on merchants and third-party logistics service providers to provide delivery services to buyers; its ability to maintain and improve quality control policies and measures; its ability to establish and maintain relationships with merchants; trends and competition in China's e-commerce market; changes in its revenues and certain cost or expense items; the expected growth of China's e-commerce market; PRC governmental policies and regulations relating to Yunji's industry, and general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in Yunji's filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and Yunji undertakes no obligation to update any forward-looking statement, except as required under applicable law.

About Yunji Inc.

Yunji Inc. is a leading social e-commerce platform in China that has pioneered a unique, membership-based model to leverage the power of social interactions. The Company's e-commerce platform offers high-quality products at attractive prices across a wide variety of categories catering to the day-to-day needs of Chinese consumers. In addition, the Company uses advanced technologies including big data and artificial intelligence to optimize user experience and incentivize members to promote the platform as well as share products with their social contacts. Through deliberate product curation, centralized merchandise sourcing, and efficient supply chain management, Yunji has established itself as a trustworthy e-commerce platform with high-quality products and exclusive membership benefits, including discounted prices.

For more information, please visit https://investor.yunjiglobal.com/

Investor Relations Contact

Yunji Inc.
Investor Relations
Email: Yunji.IR@icrinc.com
Phone: +1 (646) 224-6957

ICR, LLC
Robin Yang
Email: Yunji.IR@icrinc.com
Phone: +1 (646) 224-6957

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SOURCE Yunji Inc.

FAQ

Who is the new finance head at Yunji (NASDAQ: YJ)?

Ms. Nan Song has been appointed as the new finance head at Yunji, succeeding Mr. Yeqing Cui. She will report directly to CEO Mr. Shanglue Xiao.

What is Ms. Nan Song's experience at Yunji (YJ)?

Ms. Song has been with Yunji since August 2015, serving in various roles including General Ledger Accountant, Finance Manager, Head of Financial Analysis, and Senior Financial Director.

When did Yunji announce its management changes?

Yunji announced the management changes on July 3, 2025, with the changes taking effect the same day.

Why did Yunji's Senior Financial Director resign?

Mr. Yeqing Cui resigned as Senior Financial Director for personal reasons, effective July 3, 2025.

What is Ms. Nan Song's educational background?

Ms. Song received her bachelor's degree in Accounting from Zhejiang University of Finance & Economics in 2016.