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Yubico (NASDAQ STOCKHOLM: YUBICO) issued holiday security guidance and announced its biggest sale of the year. The company urged consumers to enable phishing-resistant MFA and passkeys, use password managers, and beware AI-driven phishing. A company survey found 78% say scams are more sophisticated and 70% say they are more successful due to AI.
Sale details: 30% off YubiKey 5 NFC and 5C NFC from Nov 24–Dec 1, 2025; $10/€10/£10 off $100+ purchases on Yubico.com Dec 15–23, 2025.
Yubico (NASDAQ STOCKHOLM: YUBICO) will host its inaugural Investor Day on November 19, 2025, live from Stockholm, Sweden.
CEO Mattias Danielsson and the executive team will present a deep dive on the company’s business model, competitive differentiators, long‑term strategy and key customer stories, plus a Q&A. Investors, analysts and press may attend in person or via livestream. Presentation materials and a replay will be posted on Yubico’s Investor Relations website after the event. Attendees must RSVP via the company’s Investor Relations site to receive venue details and the webcast link.
Yubico (NASDAQ STOCKHOLM: YUBICO) announced that its signature hardware security keys, YubiKeys, will be available on retail shelves at 350 Best Buy stores across the US starting the week of October 29, 2025.
Best Buy previously sold YubiKeys online beginning August 2024. The rollout pairs retail availability with Yubico’s Secure it Forward program: Best Buy Teen Tech Centers will receive free YubiKeys, training guides, and hands-on resources. A Yubico survey cited in the announcement found 62% of Gen Z engaged with phishing in the past year. YubiKeys are also available on Yubico.com and major ecommerce partners.
Dashlane and Yubico (YUBICO) announced on October 14, 2025 a partnership to enable phishing-resistant, passwordless vault login using FIDO2 YubiKeys and the WebAuthn PRF extension. New personal users can replace the master password with hardware-backed, device-bound passkeys that both authenticate and derive the vault encryption key, allowing multiple keys per account and passwordless setup without typing a password. The feature is available via browser extension in beta for new personal users; mobile support requires OS/browser APIs and a Yubico SDK is in development to extend support to mobile and non-Chromium browsers.
Yubico (NASDAQ STOCKHOLM: YUBICO) has released its annual Global State of Authentication survey, revealing concerning cybersecurity trends across nine countries. The study, surveying 18,000 employed adults, found that 44% of participants engaged with phishing messages in the past year, with Gen Z being most vulnerable at 62%.
Key findings show that 70% believe AI has made phishing more successful, while only 48% of companies use MFA across all services. The survey noted significant regional shifts, with France seeing MFA adoption surge from 29% to 71%. Confidence in hardware security keys and passkeys increased notably in the UK (37%, up from 17%) and US (34%, up from 18%).
Yubico (NASDAQ STOCKHOLM: YUBICO), the leading provider of hardware authentication security keys, has announced significant leadership appointments to drive global growth. The company has welcomed Albert Biketi as Chief Product and Technology Officer (CPTO), Sheryl Chamberlain as Senior Vice President of Business Development, and Snejana Koleva as Chief Financial Officer (CFO).
Biketi, a cybersecurity veteran with experience at Google Cloud Security, HP Software, and Splunk, will focus on strategic execution between product and engineering teams. Chamberlain, formerly with IBM alliance at Palo Alto Networks, brings expertise in strategic partnerships and will implement a tiered partner strategy with System Integrators and technology partners to expand global market presence.
Yubico (NASDAQ STOCKHOLM: YUBCF) released a comprehensive cybersecurity survey revealing concerning trends across major U.S. cities. The study shows that 48% of Americans continue to reuse passwords across multiple accounts, while only 3% recognize hardware security keys as the most secure authentication method.
The survey, conducted by Talker Research across 10 major U.S. metro markets, highlights significant regional differences in cybersecurity practices. Notable findings include 70% of Seattle residents and 67% of San Francisco residents using MFA, while Denver shows concerning trends with 50% of users reusing passwords. Despite 62% of respondents feeling confident in detecting phishing attacks, 39% reported experiencing cybersecurity incidents in the past year.
Yubico (NASDAQ STOCKHOLM: YUBICO), a leading hardware authentication security key provider, has expanded its youth-focused cybersecurity initiatives by providing YubiKeys to over 20 youth-led hackathon and tech events through its Secure It Forward program.
The company has supported various organizations worldwide, including BuildingBloCS (Singapore), Future Computing (US), Hackclub Vidisha (India), and multiple Scrapyard events across different locations. Since its formalization in 2021, the Secure it Forward program has donated more than 65,000 YubiKeys to hundreds of organizations in over 20 countries, including The Civil Rights Defenders, The Anti-Defamation League, and Freedom of the Press.
These initiatives aim to provide hands-on cybersecurity experience, promote ethical hacking, and strengthen global internet security efforts for businesses, individuals, and communities.
Yubico (YUBCF) has received multiple prestigious industry recognitions, highlighting its leadership in hardware authentication security. The company secured the 'Best Security Company of the Year' at the Cyber Security Awards and won 'Cybersecurity New Product Launch of the Year' for the YubiKey Bio Series at the teissAwards 2025.
The company achieved finalist positions in several categories at the SC Awards Europe, including Best Enterprise Security Solution and Best Authentication Technology. Additionally, Yubico's founder Stina Ehrensvard was named 'Entrepreneur of the Year' in Sweden by EY.
Following strong growth in 2024-2025, Yubico has seen increasing global demand for its hardware security keys and passkeys, particularly the new YubiKey Bio Series – Multi-protocol Edition. The company has enhanced its YubiKey as a Service offering to enable faster deployment of pre-registered YubiKeys, addressing the growing concerns over AI-driven cyber threats and credential phishing.
