KFC® Brings High-Low Luxury to NYE: Fried Chicken, Caviar and Bubbles from the Comfort of Home

Rhea-AI Summary

KFC (NYSE:YUM) announced a New Year’s Eve 2026 promotion on Dec. 18, 2025: a BOGO 8-piece Fried Chicken Bucket (dark meat only) available exclusively to KFC Rewards members via the KFC app and KFC.com for participating stores.

The campaign pairs KFC fried chicken with collaborators The Caviar Co. and Luc Belaire to promote a high–low at-home NYE pairing of fried chicken, caviar and sparkling wine. Offer details: redeem prior to checkout, limit 1 per account, taxes/tips/fees apply, cannot combine with other offers.

Key Figures

Fried chicken bucket size 8-piece BOGO fried chicken bucket for New Year’s Eve promotion

Required purchase one (1) 8pc bucket Offer valid with purchase of one 8pc dark meat chicken bucket

Offer limit 1 per account Limit per KFC Rewards account for BOGO bucket promotion

Market Reality Check

$150.49 Last Close

Volume Volume 2,253,621 is close to the 20-day average of 2,235,130, suggesting typical trading interest pre-announcement. normal

Technical Price at $153.14, trading above 200-day MA of $147.80, indicating a pre-existing upward bias.

Peers on Argus

Peers showed mixed moves, with CMG up 3.55%, DRI up 2.14%, SBUX up 0.76%, YUMC up 0.67%, and QSR down 0.40%, pointing to stock-specific rather than uniform sector momentum.

Common Catalyst Multiple restaurant peers also issued brand and product news, suggesting year-end promotional and menu-update activity across the industry.

Historical Context

Date	Event	Sentiment	Move	Catalyst
2025-12-11	Pizza Hut value promo	Positive	+2.9%	Relaunch of Big Dinner Box and related value promotions tied to NFL marketing.
2025-12-10	Food trends report	Positive	+0.6%	Release of 2026 Food Trends Report highlighting consumer behavior insights.
2025-12-03	Holiday box promo	Positive	+0.6%	Triple Treat Box return and launch of branded Tipsy Elves onesie.
2025-12-03	Correction notice	Neutral	+0.6%	Correction related to Triple Treat Box onesie collaboration details.
2025-11-20	Dividend declaration	Positive	+2.5%	Quarterly dividend of $0.71 per share with December 12, 2025 payment date.

Pattern Detected

Recent marketing and dividend headlines have coincided with modest positive next-day price reactions.

Recent Company History

Over the past month, Yum! Brands highlighted several brand and value initiatives, including Pizza Hut’s Big Dinner Box relaunch starting at $19.99 and seasonal bundles like the Triple Treat Box, alongside a quarterly dividend of $0.71 per share payable on December 12, 2025. These announcements saw next-day moves between 0.59% and 2.94%. The current KFC New Year’s Eve BOGO fried chicken promotion continues this focus on value-driven, occasion-based marketing.

Market Pulse Summary

This announcement highlights KFC’s New Year’s Eve strategy, pairing a BOGO 8-piece fried chicken bucket for rewards members with caviar and sparkling wine collaborations. It fits Yum! Brands’ broader emphasis on value, special occasions, and social-media-friendly offerings seen in recent Pizza Hut promotions and seasonal bundles. Investors may watch how such limited-time offers drive traffic, digital engagement via the app and website, and whether similar concepts recur beyond the holiday period.

AI-generated analysis. Not financial advice.

The brand taps the trendy high–low moment by pairing caviar and bubbles with its BOGO 8-piece fried chicken bucket to ring in the new year

PLANO, Texas, Dec. 18, 2025 /PRNewswire/ -- New Year's Eve 2026 is poised to become the ultimate high–low holiday, thanks to a special BOGO offer from KFC. As a shift toward at-home hosting and celebrating on your own terms reshapes the night, more Americans are trading the chaos of crowded countdowns for intimate gatherings built around the food and drink they love. In fact, millions now opt for takeout or delivery on December 31*, letting their favorite comfort foods share the spotlight with the traditional pop of something bubbly.

The Flavor Combination Everyone Wants to Experience

Fried chicken, bubbly and caviar have become the high–low pairing of the moment. Showing up everywhere from social feeds to holiday trend reports. Once the secret of chefs and sommeliers, the trio has quickly become a favorite conversation starter.

With food at the center of most at-home countdowns, BOGO 8-piece Fried Chicken Bucket (dark meat only) ** — available exclusively for KFC rewards members — gives fans an easy, delicious way to make the night feel festive, whether they're hosting friends, sharing the moment with someone special or enjoying a quiet night in. And with the offer arriving just in time for New Year's Eve, it's an effortless way to elevate the night.

"We're seeing a real appetite for playful, high–low food moments," said Melissa Cash, KFC U.S. CMO. "As fried chicken and caviar take over social feeds, our BOGO buckets give fans an easy, affordable way to try the trend at home. It's a fun reminder that great food doesn't have to be complicated to feel special."

How to Build Your Crispy & Bubbly New Year's Eve Lineup

• Order a BOGO 8-pc Fried Chicken Bucket (dark meat only) – Available only on the KFC App and KFC.com.
• Pick your favorite caviar to complement the spread (we recommend The Caviar Co.!)
• Chill a bottle of sparkling wine (we recommend Luc Belaire!)
• Settle in and toast to 2026 on your own terms

KFC curated this at-home pairing as part of a collaboration with The Caviar Co. and Luc Belaire.

To help fans explore the high–low trend at home, KFC turned to category leaders for inspiration. The Caviar Co., known for its sustainably harvested, impeccably curated roes, brings a touch of modern indulgence that complements the crispy, savory richness of KFC's fried chicken. To top off the trendy food pairing, Luc Belaire's vibrant, premium sparkling wines add an effervescent balance that cuts through the richness of the food, offering a bright, palate-pleasing contrast that enhances both the chicken and the briny notes of caviar. Together, the trio creates a playful mix of crunchy, silky and bubbly textures that feels unmistakably celebratory.

"This pairing has all the makings of an epic New Years Eve – the luxurious complexity and effervescence of Luc Belaire sparkling wine, the crunchy deliciousness of KFC Fried Chicken and the pure decadence of caviar create an elevated experience that redefines what makes an occasion special," said Brian Berish, COO of Sovereign Brands. "After all, ringing in the new year unapologetically on your own terms, in the comfort of your own home is the ultimate flex."

"At The Caviar Co., we believe the best pairings are the ones that surprise you," said Petra Higby, CEO and Co-Founder of The Caviar Co. "We love collaborating on unexpected moments of delight, and this partnership with KFC is one of our favorites yet. It proves that luxury can be fun, approachable, and shared with everyone."

To help spark inspiration, KFC surprised a handful of handpicked food and lifestyle creators with a New Year's Eve tasting bundle, a high-low spread meant to delight and kick off a few celebratory moments of their own.

Whether you're hosting a few friends, sharing the moment with someone special, or enjoying a quiet night in, KFC is here to help you create a New Year's Eve worth savoring.

*Sourced from Lending Tree
** Only available on KFC.com or in the app for participating stores through KFC Rewards account with purchase of one (1) 8pc dark meat chicken on the bone bucket. Must redeem offer prior to checkout. Customers responsible for all taxes, tips and fees. Cannot be combined with other offers. No cash value. Non-transferrable. Limit 1 per account per offer.

About KFC
KFC Corporation, based in Plano, TX., has been serving up Finger Lickin' Good Original Recipe® fried chicken since 1952, including chicken on the bone, nuggets and tenders. Beyond the top secret 11 herbs & spices, KFC specialties include the KFC Chicken Sandwich, Extra Crispy™ chicken, KFC Famous Bowls®, Pot Pies, Secret Recipe Fries, biscuits and homestyle sides. There are over 30,000 KFC restaurants in 150 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM). For more information, visit www.kfc.com. Follow KFC on Facebook, Twitter, Instagram and TikTok.

Media Contact:
kfcusmedia@yum.com

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SOURCE Kentucky Fried Chicken

FAQ

What is the KFC NYE 2026 BOGO offer for KFC (YUM)?

A BOGO 8-piece Fried Chicken Bucket (dark meat only) available to KFC Rewards members on the KFC app and KFC.com for participating stores.

When was the KFC NYE promotion announced for YUM?

The promotion was announced on December 18, 2025.

Which partners are involved in KFC’s NYE high–low pairing?

KFC collaborated with The Caviar Co. and Luc Belaire for the caviar and sparkling wine pairings.

Who can redeem the KFC BOGO 8-piece bucket offer and where?

Offer is redeemable only by KFC Rewards account holders on the KFC app or KFC.com for participating stores; redeem prior to checkout.

Does the KFC press release provide expected sales or revenue impact for YUM?

No financial figures or revenue guidance were provided in the announcement.