KFC® Teams Up with Mike's Hot Honey for a Match Made in Flavor Heaven

Rhea-AI Summary

KFC announces a -time collaboration with Mike's Hot Honey, launching February 9, 2024, on delivery platforms and February 10 in restaurants nationwide. The partnership introduces new menu items combining KFC's signature chicken with Mike's Hot Honey's sweet-and-spicy flavor.

The promotion features two $7 box meal deals: a three-piece Original Recipe Tenders and a two-piece Fried Chicken option, both served with Mike's Hot Honey drizzle, a side, and a biscuit. Additionally, KFC offers a $25 Fan Favorite's Box including four pieces of honey-drizzled chicken, 12 nuggets, Secret Recipe Fries, four biscuits, and four sauces.

To promote the launch, KFC will offer free delivery from February 14-20 on orders placed through kfc.com or the KFC app.

Positive

• Strategic partnership with popular condiment brand Mike's Hot Honey could drive increased sales
• New menu items align with Super Bowl timing, potentially boosting revenue
• Free delivery promotion could increase direct orders through KFC's platform

Negative

• -time offering may not have sustained impact on long-term revenue
• Higher prices in AK, HI, CA markets could affect adoption rates

Just in time for the big game, try the irresistible combination of KFC's iconic fried chicken and Mike's Hot Honey

LOUISVILLE, Ky., Feb. 5, 2025 /PRNewswire/ -- KFC^® is bringing the heat—and the sweet—to its menu like never before with a new menu item available for a limited time only. The home of world-famous Original Recipe® fried chicken has teamed up with Mike's Hot Honey^®, America's favorite hot honey brand, to create a mouthwatering, unforgettable new take on KFC's famous finger lickin' good^® chicken.

Starting Feb. 9, just in time for the big game, savor the irresistible combination of KFC's world-famous chicken paired with the bold, sweet-and-spicy flavor of Mike's Hot Honey – available on DoorDash, UberEats and Grubhub one day before the limited time offer is widely available at KFC restaurants nationwide and via KFC's app. Whether you're getting hungry at halftime, looking for a last-minute party contribution or craving a bite after seeing our pre-game commercial, KFC's got you for the big game.  

KFC with Mike's Hot Honey drops at restaurants, on KFC.com or on the KFC app starting Monday, Feb. 10 with two crave-worthy $7 box meal deals:

• Three-Piece Original Recipe^® Tenders*: Perfectly juicy and crispy Original Recipe^® Tenders elevated with the swicy drizzle of Mike's Hot Honey, plus choice of individual side and a buttery biscuit.
• Two-Piece Fried Chicken**: Dig into two pieces of our world-famous juicy fried chicken, coated in your choice of Original Recipe^® or Extra Crispy™ goodness, and drizzled with fan-favorite Mike's Hot Honey, plus choice of individual side and a buttery biscuit.

KFC's $25 Fan Favorite's Box*** packs a punch with crowd-pleasing favorites, offering something for everyone: four pieces of mouthwatering chicken on the bone drizzled in Mike's Hot Honey, a 12-piece of KFC's 100 percent white meat nuggets, Secret Recipe Fries, four buttery biscuits and your choice of four sauces (including Mike's Hot Honey as an option).

"Combining KFC's flavorful fried chicken with the bold, sweet heat of Mike's Hot Honey just makes sense. Crispy, juicy, salty, spicy, sweet – it's food alchemy that's meant to be!" said Catherine Tan-Gillespie, Chief Marketing Officer and Development Officer, KFC U.S. "These new meal deals are so irresistibly finger lickin' good, you'll wonder how you ever lived without them." 

While supplies last, fans can try a drizzle of Mike's Hot Honey on all of KFC's nuggets, tenders, sandwiches and more to make your KFC classics finger lickin' good-er.

"Partnering with a beloved brand like KFC is a dream come true for us," said Mike Kurtz, founder of Mike's Hot Honey. "Like so many Americans, I grew up on their iconic fried chicken buckets and it was one of my very first drizzles when I first created Mike's Hot Honey," he said. "The sweet heat pairs perfectly with their Original Recipe chicken and I am so happy everyone will have an opportunity to enjoy this delicious combination." 

Looking for a low-key Valentine's Day celebration idea for your hot honey? Skip the chocolates and lines by bringing the heat with KFC and Mike's Hot Honey! Starting Feb. 14 through Feb. 20, enjoy $0 DELIVERY on any orders placed on kfc.com or the KFC app.****

Order KFC with Mike's Hot Honey starting Feb. 9 on major delivery platforms and starting Feb. 10 on KFC.com or the KFC app for delivery or Quick Pick-Up, skipping the line and grabbing your order on KFC's dedicated Quick Pick-Up shelf.

*Prices and participation may vary, while supplies last. Prices higher in AK, HI, CA and third-party ordering websites. Tax, tip and fees extra. Offer includes 3pc tenders, ind. side, and biscuit.

**Prices and participation may vary, while supplies last. Prices higher in AK, HI, CA and third-party ordering websites. Tax, tip and fees extra. Offer includes 2pc dark chicken on the bone, ind. side and biscuit.

***Prices and participation may vary, while supplies last. Prices higher in AK, HI, CA and third-party ordering websites. Tax, tip and fees extra. Offer includes 4pc mixed chicken on the bone, 12pc nuggets, 2 ind. fries, 4 biscuits and 4 sauces.

****$0 delivery available only on KFC app and kfc.com at participating locations from 2/14/25-2/20/25. Delivery availability and hours may vary.  Not available for orders placed on third-party delivery platforms. Customer responsible for taxes, tips, and applicable regulatory fees.

About KFC
KFC Corporation, based in Louisville, Ky., has been serving up Finger Lickin' Good Original Recipe^® fried chicken since 1952, including chicken on the bone, nuggets and tenders. Beyond the top secret 11 herbs & spices, KFC specialties include the KFC Chicken Sandwich, Extra Crispy^™ chicken, KFC Famous Bowls^®, Pot Pies, Secret Recipe Fries, biscuits and homestyle sides. There are over 30,000 KFC restaurants in 150 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM). For more information, visit www.kfc.com. Follow KFC on Facebook, Twitter, Instagram and TikTok. 

About Mike's Hot Honey
Mike's Hot Honey, America's original and leading brand of hot honey, has been elevating everyday eating experiences since 2010. Its first drizzle on a pizza at Paulie Gee's in Brooklyn sparked a word-of-mouth sensation, creating a new category of pizza topping. By popular demand, Mike started selling his small-batch, hand-labeled hot honey bottles to visitors of the pizzeria and other local businesses. Today, Mike's Hot Honey can be found in thousands of restaurants and retailers across the country. Using only 100% pure honey infused with real chili peppers, Mike's Hot Honey's sweet-then-heat flavor enhances any dish, from pepperoni pizza to chicken, cheese, charcuterie, ice cream, cocktails, and more. Mike's Hot Honey empowers chefs and eaters everywhere to customize, create, and share extraordinary meals. Happy drizzling!

Media Contact:
Lauren Leger
Lauren.leger@yum.com   
502-874-8100

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SOURCE Kentucky Fried Chicken

FAQ

When will KFC's Mike's Hot Honey menu items be available for YUM stock investors to monitor performance?

The items will be available on delivery platforms starting February 9, 2024, and in KFC restaurants nationwide from February 10, 2024.

What are the pricing details for KFC's new Mike's Hot Honey menu items affecting YUM revenue?

KFC offers two $7 box meal deals and a $25 Fan Favorite's Box, with prices varying in AK, HI, and CA markets.

How long will KFC's free delivery promotion run for the Mike's Hot Honey launch?

The free delivery promotion will run from February 14-20, 2024, exclusively through KFC.com and the KFC app.

What items are included in KFC's $25 Fan Favorite's Box with Mike's Hot Honey?

The box includes four pieces of honey-drizzled chicken, 12 nuggets, Secret Recipe Fries, four biscuits, and four sauce options.