PIZZA HUT INTRODUCES NEW THROWBACK VALUE MENU TO CELEBRATE ITS MOST ICONIC MENU ITEMS
Rhea-AI Summary
Pizza Hut (NYSE:YUM) launched a limited-time Throwback Value Menu under its Hut Originals platform, available nationwide starting July 14, 2026. The menu features nostalgic items and new offerings at value price points, including a $10 Medium 1-Topping Stuffed Crust Pizza, $3 1-topping Personal Pan Pizza, $4 Breadsticks, $4 Cinnamon Sticks, $3 Pepsi 2-Liter, plus two debut items: $6 Triple Cheese Mac and $5 S'mores Sticks.
According to Pizza Hut, the launch is supported by a Dinner Service NY streetwear collaboration, with a limited-edition collection going live July 16, 2026, and early access for Hut Rewards members, as well as a “Back to the Hut” in-app trivia experience offering rewards and collectibles.
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News Market Reaction – YUM
In the Jul 14 session, YUM declined 2.16%, reflecting a moderate negative market reaction. Our momentum scanner triggered 2 alerts that day, indicating moderate trading interest and price volatility.
Data tracked by StockTitan Argus on the day of publication.
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- New Throwback Value Menu Features the Hut Originals You Know and Love along with First-Time Offerings of Triple Cheese Mac and S'mores Sticks
- Dinner Service NY Streetwear Collaboration and "Back to the Hut" Bring to Life Fan-Favorite Brand Icons in Wearable Collection and Nostalgic Experience
Throwback Value Menu
The Throwback Value Menu makes it easy for fans to build their own Pizza Hut buffet with items starting at just
Dinner Service NY Streetwear Collection
To bring Hut Originals to life beyond the menu, Pizza Hut is teaming up with Dinner Service NY, a brand known for transforming restaurant workwear into coveted streetwear. Rooted in Pizza Hut's rich restaurant heritage, the collaboration transforms iconic Pizza Hut uniforms, BOOK IT! nostalgia and fan-favorite memories into a limited-edition collection of button-down shirts, camo jackets, T-shirts, sweaters, rugby shirts, hats, totes and socks. The collection gives fans a new way to celebrate and wear their love for the brand. The collection will be live for shopping at 12 p.m. CST on July 16 at www.dinnerserviceny.com. And fans who join Hut Rewards*** can unlock exclusive early access to purchase the collection at 10 a.m. CST.
Back to the Hut Experience
Throughout the summer, Pizza Hut is inviting fans to prove they are true Hut Originals through the new "Back to the Hut" digital experience in the Hut Rewards app. Members can test their Pizza Hut knowledge through in-app trivia and challenges to unlock rewards, collectibles and exclusive experiences.
"Some of Pizza Hut's most iconic menu items have stood the test of time because fans never stopped loving them," said Melissa Friebe, Chief Marketing Officer for Pizza Hut. "With the Throwback Value Menu, we're bringing those favorites together at great value and pairing them with experiences that Feed Good Times and celebrate everything people love about Pizza Hut. From our collaboration with Dinner Service NY to the Back to the Hut experience, we're continuing to champion what makes Pizza Hut truly iconic."
The Throwback Value Menu is available for a limited time at participating Pizza Hut locations nationwide this summer. Because while trends come and go, some things never stop being iconic.
*The Throwback Value Menu is available for Carryout, Delivery and Dine-In at participating Pizza Hut locations nationwide. Not available on aggregator platforms. Pricing may vary at participating locations.
** Exclusions apply. Medium Stuffed Crust and Personal Pan Pizza include 1 topping. Additional charge for extra toppings, extra cheese & recipe pizza upgrade (recipes available on stuffed crust only). Product availability, combinability of discounts & specials, prices & participation may vary. Taxes, tip & delivery fees not included.
*** Hut Rewards is open to US residents 18+ who have registered for the program. For full Hut Rewards Terms & Conditions, with details, restrictions, & limitations, visit pizzahut.com/hutrewards.
About Pizza Hut®
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), was founded in 1958 in
About Dinner Service NY
Dinner Service is a culture-forward apparel brand built on collaboration. They create garments that commemorate moments that matter. A service to memory. Since its founding, the brand has partnered with musicians, restaurants, hotels, artists and other culture shapers to create limited-run pieces built to be lived in. Past collaborators include Figma, C as in Charlie, Pink's, Las Vegas, Hamilton and L'Ermitage. Every release operates on the same principle: it happens once. Dinner Service is based in New York.
Media Contact:
ALISON BROD MARKETING COMMUNICATIONS
pizza@abmc-us.com
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SOURCE Pizza Hut