YY Group Deepens Strategic Collaboration with KEENON Robotics to Advance Tech-Powered Hospitality Solutions

Rhea-AI Summary

YY Group (NASDAQ: YYGH) on Nov 3, 2025 executed a formal partnership agreement with KEENON Robotics to explore deploying service robots across Southeast Asia hospitality and IFM clients.

The agreement moves beyond an August 2025 MOU and focuses on AI-embodied robots for banquet support, cleaning, and other hotel tasks to augment staff, address manpower shortages, and improve operational efficiency and margins. Pilot deployments are already underway with select regional clients, and YY Group plans broader commercialization to its manpower platform and IFM customers with flexible packaging for diverse end users.

Positive

• Executed formal partnership with KEENON on Nov 3, 2025
• Pilot deployments underway with select regional clients
• Targeted deployments across hospitality and integrated facilities management
• Focus on human-robot collaboration to augment staff and improve margins

Negative

• None.

Insights

Strategic Operations Analyst

YY Group formalizes a partnership with KEENON to deploy service robots across Southeast Asia hospitality, aiming for efficiency and margin gains.

YY Group will pilot AI-embodied service robots from KEENON across hotel operations including banquet support and cleaning. The company frames robots as staff augmentations to address manpower shortages, preserve hospitality service quality, and improve unit economics.

The business mechanism links KEENON's robotics to YY Group's client network and IFM capabilities, letting YY manage deployments and tailor solutions to customer needs. Early pilots are already underway, and the agreement follows an MoU signed in August 2025 and was announced on November 3, 2025.

Key dependencies include successful pilot outcomes, client acceptance of human-robot collaboration models, and measurable efficiency or margin improvements. Risks include integration complexity, customer resistance, and execution timing; those risks are implied by the need to "adapt to customer specifications and local market needs."

Watch pilot performance metrics, adoption rate across the existing client base, and any statements on realized margin change or deployment scale within the next 6–18 months. If pilots show clear productivity or margin benefits, expect phased commercial rollouts across IFM and manpower platforms.

Next Phase of Partnership Supports Scalable Growth and Margin Improvement

SINGAPORE, Nov. 3, 2025 /PRNewswire/ -- YY Group Holding Limited (NASDAQ: YYGH) ("YY Group" or the "Company"), a global leader in on-demand workforce solutions and integrated facilities management (IFM), building on the memorandum of understanding it signed in August 2025, today announced it has executed a formal partnership agreement with KEENON (Hong Kong) Limited ("KEENON Robotics" or "KEENON"), a globally leading provider of service robotics, to explore the deployment of service robots within Southeast Asia's hospitality industry. Entering the next phase of strategic collaboration with KEENON marks a key step forward in YY Group's strategy to enhance workforce and operational efficiency through technology, creating value for workers and businesses while improving service delivery margins.

Under the agreement, KEENON will provide AI embodied robots that aim to work with YY Group to address manpower shortage challenges and enhance efficiency, while developing integrated human-robot collaboration service models. These efforts are designed to improve efficiency, reliability, and consistency across hotel operations - including banquet event support, cleaning, and other tasks - while preserving the human touch that defines hospitality.

These innovative solutions, based on the Company's deep expertise across catering, large event staffing, and facility cleaning and maintenance, are designed to support and augment staff, rather than replace human roles. YY Group will manage deployments across its established client network, ensuring its solutions are effectively adapted to customer specifications and local market needs.

"This partnership reflects YY Group's commitment to leveraging smart technologies to empower businesses and workers globally," said Mike Fu, YY Group's CEO and Executive Director. "By supporting human staff with robotics, we can enhance productivity and reduce operational friction for our clients, driving better unit economics while maintaining high service quality. We are moving rapidly from this agreement with KEENON into execution, realizing tangible benefits and creating sustainable, scalable growth opportunities."

Pilot deployments are already underway with select regional clients, laying the foundation for broader expansion beyond Southeast Asia. YY Group expects to market tailored solutions to both its manpower platform and integrated facilities management (IFM) clients, with flexible packaging for diverse end customers and potential reach beyond hospitality.

About YY Holding Limited

YY Group Holding Limited (Nasdaq: YYGH) is a Singapore-headquartered, technology-enabled platform providing flexible, scalable workforce solutions and integrated facility management (IFM) services across Asia and beyond. The Group operates through two core verticals: on-demand staffing and IFM, delivering agile, reliable support to industries such as hospitality, logistics, retail, and healthcare.

Leveraging proprietary digital platforms and IoT-driven systems, YY Group enables clients to meet fluctuating labor demands and maintain high-performance environments. In addition to its core operations in Singapore and Malaysia, the Group maintains a growing presence in Asia, Europe, Africa, Oceania and the Middle East.

Listed on the Nasdaq Capital Market, YY Group is committed to service excellence, operational innovation, and long-term value creation for clients and shareholders.

For more information on the Company, please visit https://yygroupholding.com/.

About KEENON (Hong Kong) Limited

Established in 2010, KEENON Robotics is a global leader in the development and deployment of commercial service robots. The company specializes in creating indoor intelligent service robots that utilize advanced technologies such as AI, machine vision, and autonomous navigation. With a focus on providing practical, efficient, and reliable solutions, KEENON's robots are deployed across various industries, including catering, hospitality, healthcare, and retail.

KEENON has expanded its global footprint with its products serving over 60 countries and more than 600 cities worldwide. The company is dedicated to creating value and contributing to industry growth by helping businesses enhance operational efficiency and address workforce shortages. Its diverse product lineup includes delivery robots, cleaning robots, and guiding robots, all designed to meet the evolving needs of modern enterprises.

Safe Harbor Statement

This press release contains forward-looking statements made pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These statements are based on the current expectations and beliefs of YY Group Holding Limited (the "Company") and involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to differ materially from those expressed or implied by such forward-looking statements.

Forward-looking statements in this press release include, among others, statements regarding the Company's strategic collaboration with KEENON Robotics, expected benefits from the partnership, anticipated business expansion, and future operational performance. These statements are subject to risks and uncertainties, including but not limited to: (i) the pace of technology adoption in the hospitality and facilities management industries, (ii) economic conditions in key markets, (iii) the Company's ability to execute its growth strategies, (iv) regulatory developments, and (v) general business and market conditions.

Forward-looking statements are generally identified by words such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," or similar expressions. All forward-looking statements are made as of the date of this release, and YY Group Holding Limited undertakes no obligation to update or revise any such statements to reflect subsequent events or circumstances, except as required by applicable law.

Investor Contact
Jason Phua Zhi Yong, Chief Financial Officer
YY Group
enquiries@yygroupholding.com 

Mark Niu, Chief Strategy Officer,
YY Group
mark.niu@yygroupholding.com

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SOURCE YY Group Holding Limited

FAQ

What did YYGH announce on Nov 3, 2025 about KEENON Robotics?

YYGH announced a formal partnership with KEENON to explore deploying AI service robots across Southeast Asia hospitality and IFM clients.

How will the YYGH–KEENON partnership affect YYGH operations and staffing?

The partnership aims to augment human staff with robots for banquet support, cleaning, and hotel tasks to improve efficiency and service consistency.

Are YYGH pilot deployments with KEENON already active in 2025?

Yes, the release states pilot deployments are already underway with select regional clients.

Will YYGH roll out KEENON robots beyond Southeast Asia?

YYGH expects broader expansion beyond Southeast Asia and plans to market tailored solutions to its manpower and IFM clients.

Does the YYGH announcement disclose financial terms or transaction value?

No financial terms or transaction values were disclosed in the announcement.