Rent or RSVP? Gen Z, millennials make housing sacrifices to attend wedding events
Zillow (NYSE:Z) released a new analysis revealing that attending a wedding and bachelor/bachelorette party costs approximately $2,010, nearly equivalent to the typical U.S. monthly rent of $2,072. The study found that 45% of Gen Z and millennials have made housing sacrifices to afford wedding events.
Key findings show that 59% of Gen Z and millennials attended at least one wedding last year, with 28% attending two or more. Common housing trade-offs include choosing smaller homes (15%) and living with roommates (11%). Notably, 25% have declined wedding invitations due to costs.
The report also highlights that a record 36% of rentals offered concessions in July 2025, providing opportunities for renters to balance celebration costs with housing expenses.
Zillow (NYSE:Z) ha pubblicato una nuova analisi che mostra come partecipare a un matrimonio e alla festa di addio al celibato/nubilato costi in media circa $2.010, quasi quanto l'affitto mensile medio negli Stati Uniti di $2.072. Lo studio rileva che il 45% dei membri della Generazione Z e dei millennial ha fatto sacrifici sulla casa per potersi permettere gli eventi nuziali.
I risultati principali indicano che il 59% di Gen Z e millennial ha partecipato ad almeno un matrimonio lo scorso anno, e il 28% ne ha frequentati due o più. I compromessi abitativi più comuni includono la scelta di case più piccole (15%) e la convivenza con coinquilini (11%). È significativo che il 25% abbia rifiutato inviti a matrimoni per motivi economici.
Il rapporto evidenzia inoltre che un record del 36% degli affitti offriva concessioni a luglio 2025, creando opportunità per gli inquilini di bilanciare i costi delle celebrazioni con le spese abitative.
Zillow (NYSE:Z) publicó un nuevo análisis que revela que asistir a una boda y a la despedida de soltero/soltera cuesta aproximadamente $2.010, casi lo mismo que la renta mensual típica en EE. UU. de $2.072. El estudio encontró que el 45% de la Generación Z y los millennials han hecho sacrificios en vivienda para poder costear eventos nupciales.
Los hallazgos clave muestran que el 59% de la Gen Z y los millennials asistieron al menos a una boda el año pasado, y el 28% a dos o más. Las concesiones de vivienda más habituales incluyen elegir viviendas más pequeñas (15%) y vivir con compañeros de piso (11%). Cabe destacar que el 25% ha rechazado invitaciones a bodas por motivos económicos.
El informe también subraya que un récord del 36% de los alquileres ofrecían concesiones en julio de 2025, lo que brinda oportunidades a los inquilinos para equilibrar los gastos de celebración con los costes de vivienda.
Zillow (NYSE:Z)의 새로운 분석에 따르면 결혼식과 총각·처녀 파티 참석 비용이 약 $2,010으로, 미국의 평균 월세 $2,072와 거의 동일한 수준입니다. 조사 결과 Z세대 및 밀레니얼의 45%가 결혼식 관련 지출을 감당하기 위해 주거 측면에서 희생을 한 것으로 나타났습니다.
주요 결과는 Z세대 및 밀레니얼의 59%가 작년에 최소 한 번 결혼식에 참석했고, 28%는 두 번 이상 참석했다는 점입니다. 흔한 주거 상쇄 사례로는 더 작은 집 선택(15%)과 룸메이트와의 동거(11%)가 있습니다. 특히 25%는 비용 때문에 결혼식 초대를 거절한 적이 있다고 응답했습니다.
보고서는 또한 2025년 7월에 임대의 기록적인 36%가 임대 인센티브를 제공해 세리브레이션 비용과 주거비를 조정할 기회를 제공했다고 강조합니다.
Zillow (NYSE:Z) a publié une nouvelle analyse révélant que la participation à un mariage et aux enterrements de vie de jeune fille/garçon coûte en moyenne environ 2 010 $, soit presque l'équivalent du loyer mensuel moyen aux États-Unis de 2 072 $. L'étude montre que 45% de la génération Z et des milléniaux ont fait des sacrifices en matière de logement pour pouvoir financer des événements de mariage.
Les principaux constats indiquent que 59% de la Gen Z et des milléniaux ont assisté à au moins un mariage l'an dernier, et 28% à deux ou plus. Les compromis courants en matière de logement comprennent le choix de logements plus petits (15%) et la colocation (11%). Notamment, 25% ont décliné des invitations à des mariages en raison du coût.
Le rapport souligne également qu'un record de 36% des locations proposait des concessions en juillet 2025, offrant ainsi aux locataires des opportunités pour équilibrer les coûts des célébrations et les dépenses de logement.
Zillow (NYSE:Z) veröffentlichte eine neue Analyse, die zeigt, dass die Teilnahme an einer Hochzeit und an Junggesellen-/Junggesellinnenabschieden durchschnittlich etwa $2.010 kostet, also nahezu dem typischen US-Monatsmietwert von $2.072 entspricht. Die Studie ergab, dass 45% der Generation Z und der Millennials Wohnopfer gebracht haben, um sich Hochzeitsveranstaltungen leisten zu können.
Wesentliche Ergebnisse zeigen, dass 59% der Gen Z und Millennials im vergangenen Jahr mindestens eine Hochzeit besucht haben, 28% zwei oder mehr. Häufige Kompromisse beim Wohnen sind die Wahl kleinerer Wohnungen (15%) und das Wohnen mit Mitbewohnern (11%). Auffällig ist, dass 25% aus Kostengründen Hochzeitseinladungen abgelehnt haben.
Der Bericht hebt zudem hervor, dass im Juli 2025 ein Rekordanteil von 36% der Mietobjekte Zugeständnisse anbot, wodurch Mieterinnen und Mieter Möglichkeiten erhalten, Feierkosten und Wohnkosten auszugleichen.
- Record high rental concessions (36%) offering opportunities for cost savings
- Zillow provides rent reporting to credit bureaus for eligible renters to help build credit
- Company demonstrates market leadership in understanding and addressing millennial/Gen Z housing challenges
- Rising wedding attendance costs competing with rental payments could impact rental market stability
- 25% of Gen Z and millennials declining wedding events due to costs indicates financial strain in key rental demographic
New Zillow Rentals analysis finds attending a wedding and bachelor or bachelorette party costs as much as rent
- One wedding + one bachelor(ette) party =
$2,010 U.S. monthly rent =$2,072 - A Zillow Rentals survey finds
45% of Gen Z and millennials have made a housing sacrifice to afford to attend wedding events. - One in 4 Gen Z and millennials have turned down an invite to a wedding event because of the cost.
For Gen Z and millennial renters, the sticker shock of wedding season is real. A new Zillow Rentals survey shows:
59% of Gen Z and millennials attended at least one wedding in the past year.28% attended two or more.- Nearly half of millennials (
48% ) and more than one-third of Gen Z (36% ) attended at least one bachelor or bachelorette party.
Nearly half of Gen Z and millennials (
"This data highlights a generation making tough choices and facing a unique set of financial pressures," said Emily McDonald, Zillow Rentals expert. "Celebrating friends and their big life milestones is important and meaningful, so it's critical that renters approach wedding season with intention. Set a realistic rent budget, prioritize the events that matter most, and get creative to cut costs and keep financial goals on track."
It's an expensive stage of life. The median age of renters who moved in the past year is 33, nearly identical to the
- Put rent first. Before booking flights or buying gifts, set a realistic rent budget. Zillow's Rent Affordability Calculator can help renters figure out what's comfortable for their income and lifestyle so wedding season doesn't push them over the edge.
- Plan ahead and look for deals. Anticipating a busy wedding season? Before signing a new lease, seek out concessions like free parking or a month of free rent. Zillow's latest rental market report finds a record number of rentals offered a concession in July (
36% ), so be sure to ask what deals are available. - Make paying rent work for you. Eligible renters who make their on-time rent payments through Zillow can have those payments reported to credit bureaus. This can help build credit and pave the way for future financial wins.
- Get creative with celebrating. Split costs with friends, attend just part of a bachelor(ette) weekend or offer a thoughtful nonmonetary gift, such as helping with setting up the wedding day. The memories will still mean just as much.
As wedding season expenses continue to rise, Zillow Rentals offers renters the tools they need to balance life's biggest milestones with confidence, ensuring that celebrating with friends doesn't come at the expense of their own housing stability.
About Zillow Group
Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate app and website in
Zillow Group's affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Zillow Rentals®, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce®, and Follow Up Boss®.
All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2025 MFTB Holdco, Inc., a Zillow affiliate.
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SOURCE Zillow Group, Inc.
FAQ
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