Zillow announces Zillow Pro: A suite of products designed to transform how agents capture business and meet consumer needs
Zillow (NYSE:ZG) introduced Zillow Pro, a unified, AI‑powered suite that combines Follow Up Boss, My Agent and Premium Agent Profiles to help agents capture opportunities and close more transactions.
Zillow Pro adds persistent agent branding across Zillow, real‑time consumer insights inside Follow Up Boss, AI‑powered follow‑up alerts, and an expanded My Agent relationship that covers an agent's full sphere. Initial market launches begin in early 2026 with nationwide availability targeted for mid‑2026. Zillow Preferred partner agents will receive Zillow Pro access at no additional cost through 2026.
Zillow (NYSE:ZG) ha introdotto Zillow Pro, una suite unificata alimentata dall'IA che combina Follow Up Boss, My Agent e i profili agente Premium per aiutare gli agenti a cogliere opportunità e chiudere più transazioni.
Zillow Pro aggiunge branding persistente dell'agente su Zillow, intuizioni dei consumatori in tempo reale all'interno di Follow Up Boss, avvisi di follow-up alimentati dall'IA e una relazione ampliata My Agent che copre l'intero raggio d'azione di un agente. Le inserzioni iniziali sul mercato inizieranno all'inizio del 2026 con la disponibilità nazionale prevista a metà del 2026. Gli agenti partner preferiti di Zillow avranno accesso a Zillow Pro senza costo aggiuntivo fino al 2026.
Zillow (NYSE:ZG) presentó Zillow Pro, una suite unificada impulsada por IA que combina Follow Up Boss, My Agent y Perfiles de Agente Premium para ayudar a los agentes a captar oportunidades y cerrar más transacciones.
Zillow Pro añade branding persistente del agente en Zillow, conocimientos de consumidores en tiempo real dentro de Follow Up Boss, alertas de seguimiento impulsadas por IA y una relación ampliada de My Agent que abarca toda la esfera de un agente. Los lanzamientos iniciales en el mercado comenzarán a principios de 2026 con disponibilidad nacional prevista para mediados de 2026. Los agentes asociados preferidos de Zillow recibirán acceso a Zillow Pro sin costo adicional hasta 2026.
질로우(Zillow) (NYSE:ZG)는 Follow Up Boss, My Agent 및 Premium Agent Profiles를 하나로 묶은 AI 기반 통합 제품군인 Zillow Pro를 선보였습니다. 이를 통해 에이전트가 기회를 포착하고 거래를 더 많이 성사시키도록 돕습니다.
Zillow Pro는 Zillow 전역의 에이전트 브랜드를 지속적으로 유지하고 Follow Up Boss 내에서 소비자에 대한 실시간 인사이트를 제공하며 AI 기반의 후속 알림과 에이전트의 전체 서클을 포괄하는 확장된 My Agent 관계를 제공합니다. 초기 시장 출시는 2026년 초에 시작되며 전국 가용성은 2026년 중반을 목표로 합니다. Zillow Preferred 파트너 에이전트는 2026년까지 추가 비용 없이 Zillow Pro에 접근할 수 있습니다.
Zillow (NYSE:ZG) a présenté Zillow Pro, une suite unifiée alimentée par l'IA qui combine Follow Up Boss, My Agent et les Profils d'Agent Premium pour aider les agents à saisir des opportunités et à conclure davantage de transactions.
Zillow Pro ajoute une marque d'agent persistante sur Zillow, des insights consommateurs en temps réel dans Follow Up Boss, des alertes de suivi alimentées par l'IA et une relation My Agent élargie couvrant l'ensemble du réseau d'un agent. Les lancements initiaux sur le marché commenceront début 2026 avec une disponibilité nationale prévue à la mi-2026. Les agents partenaires privilégiés Zillow auront accès à Zillow Pro sans coût supplémentaire jusqu'en 2026.
Zillow (NYSE:ZG) stellte Zillow Pro vor, eine einheitliche, KI-gestützte Suite, die Follow Up Boss, My Agent und Premium Agent Profiles kombiniert, um Maklern zu helfen, Chancen zu nutzen und mehr Transaktionen abzuschließen.
Zillow Pro sorgt für eine dauerhafte Markenbildung des Maklers auf Zillow, Echtzeit-Einblicke der Verbraucher innerhalb von Follow Up Boss, KI-gesteuerte Nachfolgebenachrichtigungen und eine erweiterte My Agent-Beziehung, die den gesamten Wirkungsbereich eines Maklers abdeckt. Die ersten Markteinführungen erfolgen Anfang 2026, mit landesweiter Verfügbarkeit voraussichtlich Mitte 2026. Zillow Preferred Partner Makler erhalten Zugriff auf Zillow Pro bis 2026 kostenfrei.
قدمّت Zillow (NYSE:ZG) Zillow Pro، مجموعة موحدة مدعومة بالذكاء الاصطناعي تجمع بين Follow Up Boss وMy Agent وملفات وكيل مميزة Premium Agent Profiles لمساعدة الوكلاء في اغتنام الفرص وإغلاق مزيد من الصفقات.
يضيف Zillow Pro علامة تجارية دائمة للوكيل على Zillow، ورؤى استهلاكية في الوقت الفعلي داخل Follow Up Boss، وتنبيهات متابعة مدعومة بالذكاء الاصطناعي، وتوسيع علاقة My Agent لتشمل كامل نطاق الوكيل. تبدأ الإطلاقات السوقية الأولية في أوائل 2026 مع توفر على مستوى البلاد مستهدف في منتصف 2026. سيحصل وكلاء Zillow Preferred Partner على وصول إلى Zillow Pro بدون تكلفة إضافية حتى 2026.
Zillow（NYSE:ZG）推出了 Zillow Pro，一个统一的、由 AI 驱动的套件，将 Follow Up Boss、My Agent 与 Premium Agent Profiles 结合起来，帮助代理人把握机会、完成更多交易。
Zillow Pro 在 Zillow 上实现持续的代理品牌塑造，在 Follow Up Boss 内提供实时的消费者洞察，提供 AI 驱动的跟进提醒，并扩展的 My Agent 关系覆盖代理人的全方位圈层。初始市场将在 2026 年初推出，预计在 2026 年中实现全国覆盖。Zillow 的 Preferred Partner 代理将在 2026 年前无额外费用获得 Zillow Pro 的访问权限。
- Integrates Follow Up Boss, My Agent, and Agent Profiles into one suite
- Real‑time consumer insights surfaced inside Follow Up Boss
- AI‑powered follow‑up alerts to identify re‑engaged contacts
- Zillow Preferred agents get free access through 2026
- Launch timeline: initial markets early 2026; nationwide mid‑2026
- No pricing or subscription details disclosed in the announcement
Insights
Zillow Pro unifies agent tools and embeds AI-driven insights, likely boosting agent engagement and Zillow's partner program integration.
Zillow Pro combines Follow Up Boss, My Agent, and Agent Profiles into a single, AI-powered workflow that gives agents persistent branding on the Zillow platform and real-time visibility into what connected contacts are searching for. The suite adds AI alerts and personalized follow-up tied to consumer activity and expands My Agent to any contact imported from Follow Up Boss. These features create clearer information flow from consumer behavior to agent action.
The announcement also links Zillow Pro to the company’s partner program: it will become the primary pathway to Zillow Preferred and all Zillow Preferred partners will receive access at no additional cost through
Key dependencies and risks are straightforward and stated: national rollout timing (early-market launches in
Powered by Zillow's data and AI, Zillow Pro unites Follow Up Boss, My Agent and Agent Profiles into one experience to help agents capture more opportunities and close more deals
Zillow Pro represents the next step in Zillow's long-standing partnership with agents and underscores the company's belief that when agents have the right tools, consumers win. The new offering reflects Zillow's continued investment in software and technology designed to help agents thrive in a rapidly changing market.
Zillow Pro brings together Follow Up Boss, My Agent and Agent Profiles into one integrated product suite powered by AI — designed to help agents strengthen relationships, uncover opportunities and deliver better experiences for their clients.
Zillow Pro addresses the many challenges agents face today. Past clients start searching again without telling them. Leads re-engage, but agents miss it because they lack real-time visibility into what their contacts are doing on Zillow. And even when agents have strong relationships, their clients are searching on Zillow without a visual reminder to connect with their agent for help along the way. These missed opportunities add up to lost revenue for agents and clients who slip away. It creates a gap for buyers and sellers, who may not have expert advice at the right time when navigating such a complex transaction.
The products included in Zillow Pro help solve each one of these challenges. The result is a smarter, more streamlined way for agents to stay top-of-mind to home shoppers on Zillow, uncover new opportunities, and focus on what they do best — helping people get home.
Zillow's investment in better agent technology means better consumer outcomes. With integrated tools that surface the right insights at the right moment, agents deliver more personal, timely support from first search to closing.
"Zillow is laser-focused on helping real estate agents succeed, and with Zillow Pro, we're deepening that commitment," said Jun Choo, Zillow's chief operating officer. "We're building game-changing technology that enhances the essential relationship between agents and their clients — giving professionals the insights, tools and visibility they need to grow their business in today's market."
My Agent and AI technology drive Zillow Pro product suite
For the first time, agents can invite any contact from Follow Up Boss to form a My Agent relationship. With Zillow Pro, this proven feature extends to agents' entire sphere — not just the shoppers they connect with on Zillow. Once accepted, the consumer sees the agent's branding across Zillow, creating a consistent, trusted presence throughout the search experience. For agents, this connection unlocks real-time insights into consumer behavior so they can provide a better home shopping experience for their clients.
My Agent has long given agents persistent branding and insight into how their contacts search on Zillow. Now, at the heart of Zillow Pro, My Agent becomes far more powerful, extending this capability across an agent's entire network.
How Zillow Pro helps agents succeed:
- Follow Up Boss: The most widely adopted consumer-relationship management tool among real estate professionals, now enhanced with Zillow insights.
- Premium Agent Profiles: Agents can showcase their expertise, highlight recent sales and stand out where shoppers are looking with curated media like photo slideshows or video.
- Expanded My Agent: Agents can extend My Agent to their entire sphere, inviting any contact from Follow Up Boss into a My Agent relationship.
- Persistent branding on Zillow: Once connected through a My Agent relationship, an agent's branding follows their connected contacts across Zillow, on listings, in emails, and throughout the home-search experience, keeping them top-of-mind. The shopper can also contact the agent directly from Zillow listings to share homes they're interested in touring.
- Real-time consumer insights: Agents can see what their connected contacts are viewing, saving and searching for on Zillow directly within Follow Up Boss, so they can reach out at just the right moment.
- AI-powered follow-up: Alerts notify agents when contacts re-engage or show signs of readiness, with AI-personalized outreach based on their contacts' search activity.
- Pathway to Zillow Preferred: Once nationally available, Zillow Pro will become the primary way agents qualify for Zillow Preferred (formerly Flex), the company's performance-based partner program offering enhanced benefits and tools. Every Zillow Preferred partner agent will receive access to Zillow Pro at no additional cost through 2026 as part of their Preferred benefits.
Zillow Pro is set to launch nationally next year. Zillow will open an early-access interest list for agents attending its annual Unlock conference in
You can read more about Zillow Pro here.
About Zillow Group:
Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate app and website in
Zillow Group's affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Zillow Rentals®, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce®, and Follow Up Boss®.
All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2025 MFTB Holdco, Inc., a Zillow affiliate.
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