Zimmer Biomet Launches You'll Be Back Campaign with Chief Movement Officer Arnold Schwarzenegger
Rhea-AI Summary
Zimmer Biomet (NYSE: ZBH) has launched the 'You'll Be Back' campaign featuring Arnold Schwarzenegger as Chief Movement Officer. The initiative creates an online community at YoullBeBack.com for people suffering from joint pain, allowing them to share their stories and connect with qualified physicians.
The campaign aims to empower individuals with resources for making informed mobility choices. Selected community members will be featured in a motivational docuseries. According to CDC data, nearly 27 million Americans over 65 are affected by osteoarthritis, the primary cause for joint replacement. By 2030, an estimated 4 million people in the U.S. will need joint replacement procedures.
Positive
- Large addressable market with 27M Americans over 65 affected by osteoarthritis
- Growing market potential with 4M Americans needing joint replacement by 2030
- High-profile partnership with Arnold Schwarzenegger enhancing brand visibility
Negative
- None.
News Market Reaction
On the day this news was published, ZBH declined 2.26%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Schwarzenegger Invites People Living with Joint Pain to Join New Online Community, Share Their Stories and Connect with a Qualified Physician
Experience the full interactive Multichannel News Release here: https://www.multivu.com/zimmer-biomet/9309351-en-zimmer-biomet-arnold-schwarzenegger-youll-be-back-campaign
"Throughout my decades-long fitness crusade, I have seen the power in building community. You'll Be Back aims to bring together people who are struggling with their mobility and inspire change and action," shared Schwarzenegger, Chief Movement Officer at Zimmer Biomet, global wellness icon and founder of the daily newsletter, "Arnold's Pump Club." "People want to be successful, but fear, uncertainty and lack of vision can get in their way. Whether you want to play on the floor with your grandkids like I do, get up out of the chair pain-free or train for your next 5K race, life is too short to let pain stop you from doing what you love! I want to hear from you what is holding you back."
"There are millions of people living in pain and very few are doing anything about it and instead living in pain for years before seeking treatment," said Ivan Tornos, President and Chief Executive Officer of Zimmer Biomet. "No one is better positioned to ignite this movement to motivate people to terminate their pain more than the Terminator himself. The rapid innovation we are driving in our industry has made it easier and faster to recover from joint replacement surgeries. Now is the time to empower patients to have a voice and a choice in their health journey."
Beginning today, people living with joint pain or limited mobility can submit stories about their experience on www.YoullBeBack.com. Schwarzenegger and his team will read the submissions and select community members to be featured in a motivational docuseries.
Osteoarthritis, the most common reason for joint replacement, occurs when the cartilage that cushions and protects the ends of your bones gradually wears away, leading to progressive pain and stiffness that makes it difficult to do everyday activities. The Centers for Disease Control estimates nearly 27 million Americans over the age of 65 are impacted by the condition.1 Joint replacement, a surgical procedure where a damaged joint or part of a joint is replaced with an implant, may be recommended by a physician when other treatments are not effective in relieving pain.2 By 2030, an estimated 4 million people in the
Visit www.YoullBeBack.com to share your story, join the community, subscribe for updates, and access the "Find a Doctor" tool to find a qualified physician near you.
About Arnold Schwarzenegger
Arnold Schwarzenegger is a global icon known for his many accomplishments ranging from world-champion bodybuilder,
About Zimmer Biomet
Zimmer Biomet is a global medical technology leader with a comprehensive portfolio designed to maximize mobility and improve health. We seamlessly transform the patient experience through our innovative products and suite of integrated digital and robotic technologies that leverage data, data analytics and artificial intelligence.
With 90+ years of trusted leadership and proven expertise, Zimmer Biomet is positioned to deliver the highest quality solutions to patients and providers. Our legacy continues to come to life today through our progressive culture of evolution and innovation.
For more information about our product portfolio, our operations in 25+ countries and sales in 100+ countries or about joining our team, visit www.ZimmerBiomet.com or follow on LinkedIn at www.linkedin.com/company/zimmerbiomet or X / Twitter at www.twitter.com/zimmerbiomet.
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Kirsten Fallon | Zach Weiner |
Sources:
- https://www.thereadypatient.com/knee/6-things-you-may-not-know-about-osteoarthritis.html
- https://www.niams.nih.gov/community-outreach-initiative/understanding-joint-health/joint-replacement-surgery#:~:text=Arthritis%20or%20simply%20years%20of,%2C%20grow%2C%20and%20repair%20themselves.
- https://pmc.ncbi.nlm.nih.gov/articles/PMC5485224/#:~:text=Total%20joint%20arthroplasty%20(TJA)%20is,million%20by%
202030% 20% 5B3%5D
View original content:https://www.prnewswire.com/news-releases/zimmer-biomet-launches-youll-be-back-campaign-with-chief-movement-officer-arnold-schwarzenegger-302385394.html
SOURCE Zimmer Biomet Holdings, Inc.
FAQ
What is the purpose of Zimmer Biomet's You'll Be Back campaign with Arnold Schwarzenegger?
How many Americans will need joint replacement by 2030 according to ZBH's announcement?
What role does Arnold Schwarzenegger play in Zimmer Biomet's new campaign?
How many Americans over 65 are affected by osteoarthritis according to ZBH's press release?
