Welcome to our dedicated page for Zebra Technologies Corporation news (Ticker: ZBRA), a resource for investors and traders seeking the latest updates and insights on Zebra Technologies Corporation stock.
Zebra Technologies Corporation (NASDAQ: ZBRA) is frequently in the news for developments that reflect its role in digitizing and automating workflows for intelligent operations. Company announcements highlight new AI-powered hardware and software, analyst recognitions, customer deployments and financial results, giving investors and industry observers insight into how Zebra’s connected frontline, asset visibility and automation solutions are adopted across sectors.
News coverage often features product and platform updates, such as launches of rugged handheld mobile computers, enterprise tablets, wearable devices, scanners and fulfillment software. Recent releases describe AI-native devices, the Frontline AI Suite, Zebra Symmetry Fulfillment, and enhancements to Zebra Workcloud Demand Intelligence and Workcloud Sync and Task Management. These stories illustrate how Zebra integrates AI, automation and real-time data capture into frontline workflows in retail, logistics, public safety and other environments.
Zebra’s news flow also includes industry collaborations and recognitions. Examples include strategic work with Salesforce on Retail Cloud POS on Android, partnerships with companies like Digimarc to address gift card fraud, and analyst reports from IDC MarketScape naming Zebra a Major Player in retail price optimization and a Leader in rugged mobile devices and rugged tablets and PCs. Case studies, such as deployments with Charles County Fire & EMS or ODW Logistics, show how customers use Zebra solutions to improve response times, increase pick rates and streamline operations.
Investors can also follow Zebra’s earnings announcements, SEC-related disclosures and participation in investor conferences through its news releases. Together, these updates provide a view into Zebra’s product roadmap, market positioning and operational focus. For ongoing context on ZBRA, this news page aggregates company press releases and related coverage in one place.
Zebra Technologies (NASDAQ: ZBRA) has announced a definitive agreement to acquire Elo Touch Solutions for $1.3 billion in cash. The strategic acquisition aims to enhance Zebra's connected frontline capabilities and expand its addressable market by $8 billion.
Elo, with annual sales of $400 million, specializes in consumer-facing kiosks, edge computing, payment, and touchscreen solutions. The transaction is expected to be immediately accretive to earnings upon closing in 2025 and generate an additional $25 million in annual EBITDA through synergies by year three.
The combined entity will strengthen Zebra's position in self-service solutions, particularly in retail, hospitality, QSR, healthcare, and industrial markets, aligning with consumer trends where 78% of shoppers prefer self-checkout options.
Zebra Technologies (NASDAQ: ZBRA) announced that Geneva10 Fulfillment (G10) has selected its Zebra Symmetry Fulfillment solution to enhance warehouse operations. The AI-powered solution, which combines warehouse execution system functionality with robot fleet management and analytics, is expected to increase productivity by over 40% for G10's e-commerce clients.
The implementation includes Zebra Symmetry Connect Fulfillment AMRs (Autonomous Mobile Robots) and will transform G10's manual picking process into an automated operation. The solution can handle 150-300% more volume compared to traditional AMR solutions and reduces robot count by up to 30% versus legacy systems. According to Zebra's research, 93% of warehouse associates believe new technologies are crucial for talent retention.
Zebra Technologies (NASDAQ: ZBRA) has appointed Mary McDowell to its Board of Directors, effective July 25, 2025, expanding the board to eleven members. McDowell, who will serve on the Board's Audit Committee, brings over 30 years of experience in global technology leadership.
McDowell's impressive background includes serving as President, CEO, and Board Director of Mitel Networks, where she managed a $1B-revenue business, and as CEO of Polycom. She currently serves as Board Chair for Informa TechTarget and on Arrow Electronics' board. Her previous executive experience includes roles at Siris Capital, Nokia (managing a $15B global feature phone business), Hewlett Packard, and Compaq Computer.
[ "Addition of experienced technology leader with 30+ years of expertise in business transformation", "McDowell brings significant experience managing billion-dollar revenue operations", "Expansion of board diversity and technology expertise to support AI and automation initiatives" ]Zebra Technologies (NYSE:ZBRA) has announced a strategic investment in Xemelgo, a cloud-based RFID software solutions provider, through its venture capital arm Zebra Ventures. Xemelgo's platform combines AI, cloud, and RFID technologies to create automated manufacturing environments, offering real-time visibility and control in factory operations.
As a Zebra Premier ISV partner, Xemelgo's software integrates with Zebra's hardware to deliver comprehensive solutions. The investment will support Xemelgo's expansion into new verticals and enhance its AI capabilities. The company has already demonstrated success with over 100 factory deployments, serving customers like Yamaha and SEKISUI Aerospace.
According to Zebra's Manufacturing Vision Study, 92% of manufacturers consider digital transformation a priority, highlighting the strategic importance of this partnership in advancing intelligent automation solutions.
Zebra Technologies (NASDAQ: ZBRA), a leader in frontline workflow digitization and automation, has scheduled its Q2 2025 financial results announcement for Tuesday, August 5, 2025. The company will hold a conference call at 7:30 AM CT (8:30 AM ET) on the same day to discuss the results. Investors can access the live webcast through the events section at investors.zebra.com, where it will remain available for at least one year.
- The new Aurora VGR Assistant software for vision-guided robotics tasks
- Zebra Symmetry Fulfillment, an AMR-assisted-picking solution that reduces AMR requirements by up to 30%
- The AltiZ 4200 3D profile sensor for high-resolution inspection tasks
- MotionCam-3D (Blue) for precise metal parts picking
- RFID solutions featuring the MC3390xR reader and FXR90 ultra-rugged reader
According to Zebra's research, 92% of manufacturers prioritize digital transformation, with 61% expecting AI to drive growth by 2029. Additionally, 70% of warehouse leaders plan to accelerate modernization projects, and 90% aim to invest in supply chain visibility.
Zebra Technologies (NASDAQ: ZBRA) has announced its participation in three upcoming investor conferences in May and June 2025:
- Wolfe Research 18th Annual Global Transportation & Industrials Conference in New York on May 21 at 8:35 a.m. ET
- Bernstein 41st Annual Strategic Decisions Conference in New York on May 30 at 10:00 a.m. ET
- William Blair 45th Annual Growth Stock Conference in Chicago on June 4 at 11:20 a.m. CT
Live webcasts of the presentations will be available on the company's investor relations website at investors.zebra.com and will be archived for later viewing.
Zebra Technologies reported strong Q1 2025 financial results, with net sales reaching $1,308 million, an 11.3% year-over-year increase. The company's net income grew to $136 million, with earnings of $2.62 per diluted share.
Key highlights include:
- Non-GAAP EPS increased to $4.02
- Adjusted EBITDA rose to $292 million
- Enterprise Visibility & Mobility segment sales: $846 million
- Asset Intelligence & Tracking segment sales: $462 million
- Organic net sales growth: 11.9%
The company maintains its full-year 2025 sales growth outlook of 3-7% and expects second-quarter sales growth between 4-7%. Zebra completed $125 million in share repurchases and acquired Photoneo for $62 million. The company projects full-year free cash flow to exceed $700 million, with adjusted EBITDA margin expected between 20-21%.