Welcome to our dedicated page for Zebra Technologies Corporation news (Ticker: ZBRA), a resource for investors and traders seeking the latest updates and insights on Zebra Technologies Corporation stock.
Zebra Technologies Corporation (NASDAQ: ZBRA) is frequently in the news for developments that reflect its role in digitizing and automating workflows for intelligent operations. Company announcements highlight new AI-powered hardware and software, analyst recognitions, customer deployments and financial results, giving investors and industry observers insight into how Zebra’s connected frontline, asset visibility and automation solutions are adopted across sectors.
News coverage often features product and platform updates, such as launches of rugged handheld mobile computers, enterprise tablets, wearable devices, scanners and fulfillment software. Recent releases describe AI-native devices, the Frontline AI Suite, Zebra Symmetry Fulfillment, and enhancements to Zebra Workcloud Demand Intelligence and Workcloud Sync and Task Management. These stories illustrate how Zebra integrates AI, automation and real-time data capture into frontline workflows in retail, logistics, public safety and other environments.
Zebra’s news flow also includes industry collaborations and recognitions. Examples include strategic work with Salesforce on Retail Cloud POS on Android, partnerships with companies like Digimarc to address gift card fraud, and analyst reports from IDC MarketScape naming Zebra a Major Player in retail price optimization and a Leader in rugged mobile devices and rugged tablets and PCs. Case studies, such as deployments with Charles County Fire & EMS or ODW Logistics, show how customers use Zebra solutions to improve response times, increase pick rates and streamline operations.
Investors can also follow Zebra’s earnings announcements, SEC-related disclosures and participation in investor conferences through its news releases. Together, these updates provide a view into Zebra’s product roadmap, market positioning and operational focus. For ongoing context on ZBRA, this news page aggregates company press releases and related coverage in one place.
Zebra Technologies (NASDAQ: ZBRA) has announced its upcoming participation at the Morgan Stanley Technology, Media & Telecom Conference in San Francisco. The presentation is scheduled for March 4, 2025, at 12:20 p.m. Pacific Time. Investors and interested parties can access the live webcast through the Events section of Zebra's investor relations website at investors.zebra.com, where a replay will also be available after the presentation.
Zebra Technologies (NASDAQ: ZBRA) reported strong Q4 2024 results with net sales of $1,334 million, up 32.2% year-over-year. Net income surged 858.8% to $163 million, with diluted EPS of $3.14. The company's performance exceeded expectations, driven by strong North American retail customer spending.
Key financial highlights include:
- Q4 organic net sales growth of 31.6%
- Gross margin improved to 48.6% from 44.4%
- Adjusted EBITDA increased 90.3% to $295 million
- Non-GAAP EPS rose 133.9% to $4.00
For 2025, Zebra projects net sales growth of 3-7%, with Q1 expected growth between 8-11%. The company anticipates full-year adjusted EBITDA margin between 21-22% and non-GAAP EPS of $14.75-$15.25.
RFID4U and Zebra Technologies (ZBRA) have announced a joint webinar titled 'Enabling RFID for All Retail: Affordable Solutions for Mid-Sized Brand Owners and Retailers' scheduled for February 27, 2025. The free webinar, running from 2:00-3:00pm EST, will showcase CITY Furniture's successful RFID implementation and provide insights for mid-sized retailers.
The session will feature speakers including Archit Dua (RFID4U), Pete Heinrich (Zebra Technologies), and Chad Simpson (CITY Furniture CIO). The webinar will focus on RFID implementation success stories, best practices for integration, and workflow automation through TagMatiks Retail. Attendees will learn how RAIN RFID technology can revolutionize inventory management and enable efficient Buy Online Pickup In Store (BOPIS) operations.
Zebra Technologies, the NFL's Official Real-Time Location Solutions Provider, presented key predictions for Super Bowl LIX through Next Gen Stats analysis. The report highlights important matchups, including Patrick Mahomes' quick-game performance, averaging a 2.50-second time to throw in his last four games, and A.J. Brown's effectiveness against press coverage.
Since 2015, Zebra's RFID technology has powered NFL's Next Gen Stats, tracking real-time location data, speed, and acceleration of every player and football. The system uses sensors throughout NFL stadiums to track RFID tags in footballs and players' shoulder pads.
The analysis reveals that the Chiefs have won an NFL-record 17 straight one-possession games, despite having the second-fewest possessions (169) this season. For the Eagles, the focus will be on establishing their running game, as they were the only offense to call run plays on the majority of their snaps this season.
Zebra Technologies (NASDAQ: ZBRA) has expanded its Symmetry Fulfillment solution, introducing new autonomous mobile robots (AMRs) and AI-powered technology that increases warehouse productivity while requiring 30% fewer robots. The solution features detachable carts with increased cubic capacity, allowing workers to handle up to 300% more volume and a wider range of product sizes.
The system's Team Intelligence technology coordinates workers with robots in a precise workflow, routing AMRs ahead of pickers to optimize efficiency. The ability to decouple AMRs from carts at key points enables immediate return to picking operations without waiting times. Third-party logistics providers CTL Global Solutions and Encore Fulfillment have selected the solution for deployment in early 2025.
Zebra Technologies (NASDAQ: ZBRA), the NFL's Official Real-time Location Solutions Provider, announced a press conference scheduled for February 5, 2025, featuring key figures from NFL, Fox Sports, Tennessee Titans, and Fanatics. The event will focus on Super Bowl LIX analysis using real-time location data, speed, and acceleration metrics from this season's games.
The panel, including NFL analyst Greg Olsen and experts from various sports organizations, will discuss how RFID technology and data analytics are being used to improve player performance, game planning, and risk mitigation. The discussion will also cover how this technology enhances fan experiences across broadcasts, stadiums, and retail environments.
Zebra Technologies (NASDAQ: ZBRA), a leader in digitizing and automating frontline workflows, has announced it will release its fourth quarter and full year 2024 financial results on Thursday, February 13, 2025. The company will hold a conference call to discuss the results at 7:30 a.m. CT (8:30 a.m. ET) on the same day.
Investors can access the live webcast through the events section at investors.zebra.com. The presentation will remain archived on the website for a minimum of one year.
Rack Room Shoes has achieved significant operational improvements by implementing Zebra Technologies (NASDAQ: ZBRA) Workcloud Task Management software and mobile computing solutions. The retailer, operating over 500 stores across 36 states, has reached a 95% task completion rate despite a fourfold increase in task volume since 2018.
The implementation addressed previous communication challenges where store-corporate interaction was to email, leading to outdated directives and work forecasting difficulties. The new system allows store employees to view assigned tasks on Zebra mobile devices in a calendar format, while corporate teams can monitor completion progress in real-time.
This technological upgrade aligns with findings from Zebra's 17th Annual Global Shopper Study, which revealed that 70% of shoppers struggle to find store associates for assistance, and 90% of retailers face challenges in effective communication.
Zebra Technologies (NASDAQ: ZBRA) has announced several new AI innovations for the retail industry, set to showcase at NRF 2025. The company introduced the Zebra Mobile Computing AI Suite, enabling easy integration of vision AI capabilities into mobile applications, and Zebra Companion, a comprehensive suite of AI agents launching in Q2 2025.
Zebra Companion includes four specialized agents: Knowledge agent for job aids and SOPs, Sales agent for product-related assistance, Device agent for maintenance support, and Merchandising agent for shelf health assessment. The company also unveiled new solutions including Workcloud Sync for team communication, Dimensioning Mobile Parcel for rapid parcel measurement, EM45 RFID Enterprise Mobile device, new MC3400 and MC3450 mobile computers, and a modular Kiosk System for self-service options.
Zebra Technologies (NASDAQ: ZBRA) has been recognized as a Major Player in the IDC MarketScape: Worldwide Retail Promotions Management 2024-2025 Vendor Assessment. The company's Workcloud Demand Intelligence Suite received praise for its markdown optimization capabilities and effective customer success teams.
The solution leverages supply chain, labor, and inventory data algorithms to enable accurate forecasts and analyze demand, helping retailers anticipate consumer trends and make informed decisions. The suite's key features include the ability to boost profitability, minimize markdowns through AI and machine learning, and enable intelligent forecasting across digital and physical channels.
IDC highlighted Zebra's directed view of markdown optimization, noting its effectiveness in enabling markdown price points and optimizing markdown depth across promotions and similarly priced products. The solution can automate custom markdowns based on produce rules and entire categories, making it particularly valuable for fashion retailers.