From Coupon Code to Shopping Companion: RetailMeNot Celebrates 20 Years of Savings

Rhea-AI Summary

RetailMeNot (NYSE:ZD) marks its 20th anniversary by relaunching as a unified shopping ecosystem under the RetailMeNot Group, consolidating Ziff Davis' U.S. shopping brands and R BrandWorks. The company reported its cash back platform has facilitated $1.7 billion in retailer sales and paid out $100+ million to consumers.

RetailMeNot is rolling out a refreshed brand, AI-powered shopping companion (beta), improved deal curation, and year-round exclusive savings to guide consumers from discovery to checkout.

Positive

• $1.7B in retailer sales facilitated by RetailMeNot cash back
• $100M+ in cash back paid to consumers
• Launch of RetailMeNot Group consolidating multiple Ziff Davis U.S. shopping brands
• Beta release of an AI-powered shopping companion to personalize discovery and checkout
• R BrandWorks reaching 100 million high-intent consumers with influencer-driven content

Negative

• None.

News Market Reaction

-0.63%

1 alert

-0.63% News Effect

On the day this news was published, ZD declined 0.63%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

• RetailMeNot debuts a year of exclusive savings opportunities for consumers, including new shopping experiences designed to bridge the gap between AI-driven discovery and checkout.
• The launch of RetailMeNot Group unifies Ziff Davis' U.S. shopping portfolio, including R BrandWorks.

AUSTIN, Texas, Jan. 28, 2026 /PRNewswire/ -- RetailMeNot, a leading savings and cash back destination, is celebrating its 20th anniversary. As a pioneer in digital savings, RetailMeNot is marking two decades of innovation with a more seamless, AI-powered approach to shopping that brings together trusted deals, cash back, and inspiration across the entire purchase journey, guiding consumers from discovery to decision with greater speed and confidence.

As part of this milestone, Ziff Davis shopping is unveiling the RetailMeNot Group, which will serve as the primary U.S. shopping and savings portfolio under Ziff Davis. The RetailMeNot Group brings together Ziff Davis' trusted U.S. shopping brands, including RetailMeNot, Offers.com, BlackFriday.com, TechBargains, and Deals of America. The group also includes R BrandWorks, the in-house influencer creative studio and strategic media arm of RetailMeNot. R BrandWorks bridges the gap between first-party purchase data and culturally relevant storytelling, delivering custom video and immersive brand experiences to 100 million high-intent consumers.

New in 2026: A More Complete Shopping Experience for Today's Consumer

To celebrate its 20th anniversary, RetailMeNot will launch enhancements focused on delivering more value and confidence for shoppers at every stage of the shopping journey, including exclusive savings opportunities all year. The reimagined experience emphasizes smarter savings through improved deal and product curation, real-time access to the best shopping round-ups and influencer curations, and more personalized ways to help consumers make purchase decisions.

RetailMeNot is also unveiling a refreshed brand identity, reflecting its evolution from a coupon destination into a comprehensive savings and shopping ecosystem. As part of this evolution, RetailMeNot has begun rolling out an AI-powered shopping companion in beta, and other AI-based tools, designed to interpret shopper intent and surface the most relevant deals, value and customer service in real time. Together, these updates reinforce RetailMeNot's mission to guide consumers through every stage of the shopping journey and reward them at moments of highest intent, helping them make confident purchasing decisions while maximizing value.

"RetailMeNot is evolving from a destination for deals into a complete shopping companion," said Magali Darling, Chief Commercial Officer at RetailMeNot. "This next chapter isn't just about celebrating our history, it's about meeting shoppers in the moment with AI-driven precision and elevated mobile shopping experiences that make every purchase feel more confident. We're bringing a true glow-up to digital savings, one that delivers more value for consumers and stronger performance for brands."

From Digital Coupons to a Full Savings Ecosystem

Founded in November 2006, RetailMeNot began as one of the first digital coupon sites, helping shoppers easily find and share online promo codes during the rise of e-commerce. Over time, the company expanded beyond coupons to include cash back, personalized deals, and in-store offers, evolving into a comprehensive savings destination.

Key milestones include:

• 2006: RetailMeNot is founded, helping shape the early digital savings industry
• 2012: Launch of the RetailMeNot app, opening new categories for savings-focused mobile shopping
• 2017: Expansion of RetailMeNot cash back, with millions of offers activated by shoppers
• 2019: Founding of National Cash Back Day, now officially observed on the first Thursday of November
• 2025: RetailMeNot expands its social-first content and video strategy, reaching more than 100 million consumers across TikTok, Instagram, and other platforms
• 2026: RetailMeNot celebrates 20 years, with cash back offers facilitating $1.7 billion in retailer sales and $100+ million in cash back paid out to consumers

Today, RetailMeNot Group represents the next chapter of that evolution, uniting trusted shopping and savings brands under a single portfolio focused on helping consumers save smarter and helping brands drive performance.

About RetailMeNot Group: The RetailMeNot Group brings together leading shopping, savings, and deal discovery brands that help people shop smarter and help businesses connect with high-intent consumers at moments of purchase. The RetailMeNot Group portfolio includes RetailMeNot, Offers.com, BlackFriday.com, TechBargains, and Deals of America and R BrandWorks, reaching millions of consumers through trusted social content, real-time deals, cash back, and seasonal shopping moments. RetailMeNot Group operates as part of Ziff Davis, a leading digital media and internet company.
To learn more, visit www.ziffdavis.com/brands/shopping

About Ziff Davis: Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, health and wellness, connectivity, cybersecurity, and martech. For more information, visit www.ziffdavis.com.

Press Contact: media@rmn.com

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SOURCE RetailMeNot, Inc.

FAQ

What did RetailMeNot announce on January 28, 2026 about its business under ticker ZD?

RetailMeNot announced a 20th‑anniversary relaunch as the RetailMeNot Group, uniting multiple shopping brands. According to the company, the change consolidates RetailMeNot, Offers.com, BlackFriday.com, TechBargains, Deals of America, and R BrandWorks into a single U.S. shopping portfolio.

How much sales and cash back did RetailMeNot report for its 20th anniversary (ZD)?

RetailMeNot reported facilitating $1.7 billion in retailer sales and paying out $100+ million in cash back. According to the company, these figures reflect cumulative performance highlighted as part of its 20-year milestone.

What is RetailMeNot's new AI shopping companion and when did ZD say it would roll out?

RetailMeNot launched an AI‑powered shopping companion in beta to interpret shopper intent and surface relevant deals. According to the company, the beta rollout is part of 2026 enhancements aimed at real‑time personalization across discovery and checkout.

What brands are included in the RetailMeNot Group consolidation under ZD?

The RetailMeNot Group brings together RetailMeNot, Offers.com, BlackFriday.com, TechBargains, Deals of America, and R BrandWorks. According to the company, this unification forms the primary U.S. shopping and savings portfolio for Ziff Davis.

How will RetailMeNot's 2026 changes affect shoppers and brands according to ZD?

The updates aim to deliver smarter savings, personalized curation, and improved mobile experiences to shoppers while driving stronger performance for brands. According to the company, year‑round exclusive savings and AI tools will guide purchase decisions with greater speed and confidence.

What milestones did RetailMeNot list in its 20‑year timeline for ZD investors and users?

Key milestones include founding in 2006, app launch in 2012, cash back expansion in 2017, National Cash Back Day in 2019, social‑first growth in 2025, and the 2026 20th anniversary with major platform metrics. According to the company, these mark its product evolution.