LifeLock Expands Identity Protection to Adapt to the Complexity of Americans' Financial Lives

Rhea-AI Summary

LifeLock (NASDAQ: GEN) expanded its identity-protection lineup on Feb 12, 2026, launching three plans—Core, Advanced, and Total—designed to scale with consumers' financial complexity.

Plans are available today and include identity recovery coverage up to $3.0 million, AI-powered scam detection, automated data removal from broker sites, and scam reimbursement up to $10,000.

Positive

• Plans live today: Core, Advanced, Total (available Feb 12, 2026)
• Maximum coverage increased to $3.0 million in LifeLock Total
• Scam reimbursement included up to $10,000 (Total) and $5,000 (Advanced)

Negative

• Core plan includes only 1-bureau credit monitoring, limiting coverage scope
• Scam reimbursement caps ($5,000/$10,000) may not cover large scam losses

Key Figures

Reported cybercrime losses: $16.6 billion Core plan coverage: $1.05 million Advanced plan coverage: $1.2 million +5 more

8 metrics

Reported cybercrime losses $16.6 billion Referenced backdrop for LifeLock product expansion

Core plan coverage $1.05 million Identity Fraud Recovery limit in LifeLock Core

Advanced plan coverage $1.2 million Identity Fraud Recovery limit in LifeLock Advanced

Total plan coverage $3 million Identity Fraud Recovery limit in LifeLock Total

Scam reimbursement (Advanced) $5,000 Scam reimbursement included in LifeLock Advanced

Scam reimbursement (Total) $10,000 Scam reimbursement included in LifeLock Total

Monitored accounts (Core) 2 accounts Financial monitoring limit in LifeLock Core

Monitored accounts (Advanced) 5 accounts Financial monitoring limit in LifeLock Advanced

Market Reality Check

Price: $23.55 Vol: Volume 7,924,624 vs 20-da...

normal vol

$23.55 Last Close

Volume Volume 7,924,624 vs 20-day average 7,152,798 (relative volume 1.11x). normal

Technical Price 24.67 is trading below the 200-day MA at 27.95, indicating a pre-news downtrend bias.

Peers on Argus

GEN was down 1.99% pre-news, while key peers like GDDY -5.61%, KSPI -3.10%, and ...

GEN was down 1.99% pre-news, while key peers like GDDY -5.61%, KSPI -3.10%, and CHKP -2.32% also traded lower. However, no peers appeared in the momentum scanner, and sector momentum was not flagged as a coordinated move.

Historical Context

5 past events · Latest: Feb 05 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Feb 05	Earnings and guidance	Positive	-2.2%	Strong Q3 results with raised FY26 revenue and EPS guidance.
Feb 04	Partnership expansion	Positive	+2.1%	Expanded Equifax partnership to enhance financial and identity solutions.
Feb 04	Product launch	Positive	+2.1%	Launch of Gen Agent Trust Hub for safer autonomous AI agent adoption.
Feb 03	Product expansion	Positive	-5.6%	Global rollout of Avast Scam Guardian and launch of Deepfake Guard.
Feb 02	Fraud insights	Neutral	-0.8%	LifeLock report on rising tax-season fraud and consumer guidance.

Pattern Detected

Recent history shows mixed reactions: strong financial and product news sometimes saw negative follow-through, suggesting occasional sell-the-news behavior alongside positive responses to partnerships.

Recent Company History

Over early Feb 2026, GEN issued several updates: strong Q3 FY26 results with higher revenue and raised guidance, an expanded Equifax partnership, launches like the Gen Agent Trust Hub, and Avast’s Scam Guardian/Deepfake Guard expansion. Despite fundamentally positive themes in cyber safety and AI security, price reactions alternated between gains and pullbacks. This LifeLock product expansion fits the pattern of strengthening consumer protection offerings across brands within a volatile but growth-focused narrative.

Market Pulse Summary

This announcement outlines a significant refresh of LifeLock, adding tiered coverage up to $3 millio...

Analysis

This announcement outlines a significant refresh of LifeLock, adding tiered coverage up to $3 million and scam reimbursement up to $10,000, set against reported cybercrime losses of $16.6 billion. It follows recent GEN news on AI security tools and a data partnership, underscoring a broader consumer protection strategy. Investors may watch adoption of the new Core, Advanced, and Total plans, cross-selling across GEN brands, and how these offerings influence future revenue and guidance updates.

Key Terms

identity theft, dark web, data broker sites, scam reimbursement

4 terms

identity theft financial

"Identity theft is no longer a single moment of fraud."

Identity theft is when someone steals another person’s personal details—such as name, Social Security number, bank account or login credentials—and uses them to impersonate that person to access money, credit, or services. For investors this matters because it can lead to direct financial losses, regulatory penalties, lawsuits, and damaged customer trust that can reduce revenue and stock value, much like a break‑in that shakes confidence in a business.

dark web technical

"Proactive Identity Alerts: Notifies you about dark web activity, social media risks..."

The dark web is a hidden part of the internet that standard search engines and browsers don’t show, accessible only with special software and settings that mask users’ identities. For investors, it matters because stolen customer data, leaked corporate documents or illegal marketplaces found there can lead to regulatory fines, cleanup costs, loss of customer trust and sudden drops in a company’s stock value—like a hidden back alley that can damage a storefront’s reputation and finances.

data broker sites technical

"plus automatic deletion of your personal data from data broker sites."

Data broker sites are businesses that collect, package and sell detailed personal, consumer and business information gathered from public records, online activity and commercial sources. For investors, they matter because the data they hold can affect a company’s reputation, regulatory risk and customer trust—like a filing cabinet full of personal files that, if mishandled or exposed, can lead to fines, lost customers and sudden costs that hit a company’s value.

scam reimbursement financial

"$1.2 million in identity theft coverage and $5,000 in scam reimbursement..."

Scam reimbursement is the repayment of money to customers or investors who lost funds because of a fraud, fake scheme, or unauthorized transaction. Like an insurance payout after a break-in, it restores some or all of victims’ losses and can affect a company’s costs, legal exposure and reputation—important to investors because frequent or large reimbursements signal higher risk, potential regulatory scrutiny and possible impact on profits.

AI-generated analysis. Not financial advice.

From everyday accounts to investments and asset ownership, LifeLock now helps protect the full spectrum of people's financial lives, amid $16.6 billion in reported cybercrime losses¹

TEMPE, Ariz. and PRAGUE, Feb. 12, 2026 /PRNewswire/ -- Identity theft is no longer a single moment of fraud. It's an ongoing risk that can affect many parts of a person's financial life, driven by scams, data exposure, and the misuse of personal information. As people open new accounts, build savings, make investments, or buy property, their financial lives become more complex, and new risks can quietly appear along the way.

Today, LifeLock, the leader in identity theft protection in the U.S. and part of Gen (NASDAQ: GEN), has announced new products designed for this reality, offering clearer, more comprehensive protection that adapts to the complexity of people's financial lives. From those with simple financial needs to those managing multiple accounts, investments, and assets, LifeLock has been rebuilt to evolve as people's lives and circumstances change, helping protect their finances from fraud and other hidden risks at every stage.

"We have strengthened our products across all stages of identity theft and financial fraud to better protect what people have worked hard to build," said Ian Bednowitz, General Manager of LifeLock. "We now automatically remove data from the public internet to make people less likely to be targeted, provide AI-powered and human supported scam detection to stop fraud in its tracks, and include scam reimbursement in addition to our Million Dollar Protection Package, helping to defend the livelihoods of customers, whether they fall victim once or multiple times."

The new LifeLock plans simplify decision-making for people by providing the right level of protection at every stage of their financial lives. They can start by protecting just one checking account, and as their financial lives become more complex, they don't need to worry about the risks of opening more accounts, making investments, or purchasing a home, as the protection offered by LifeLock can grow with them.

LifeLock Core

For people with basic checking and savings accounts. Key features include:

• Identity Fraud Recovery: Up to $1.05 million in identity theft coverage and recovery support if you become a victim of identity theft.
• Credit & Financial Monitoring: 1-Bureau credit monitoring and comprehensive financial monitoring for up to two accounts of your choice.
• Proactive Identity Alerts: Notifies you about dark web activity, social media risks, and breaches, plus automatic deletion of your personal data from data broker sites.
• 24/7 Virtual Advisor: Provides instant answers, guidance, and advice about identity theft, fraud, products, or if you believe you are being scammed.
• Support: 24/7 access to a U.S. based Personal Restoration Specialist to help you resolve your case from start to finish.

LifeLock Advanced

For people with credit or loan accounts, and savings. Includes everything in Core, plus:

• Identity Fraud Recovery: $1.2 million in identity theft coverage and $5,000 in scam reimbursement, helping cover losses from impostor or phishing scams that your bank won't reimburse.
• Credit & Financial Monitoring: 3-Bureau credit monitoring, scores, and reports, and Financial Monitoring for up to five accounts.
• Support: 24/7 priority support for faster service and elevated access to dedicated restorations specialists.

LifeLock Total

For people with investments, properties, or retirement accounts. Includes everything in Advanced, plus:

• Identity Fraud Recovery: $3 million in identity theft coverage, including up to $10,000 in scam reimbursement.
• Credit & Financial Monitoring: covering all major account types, including checking, credit, savings, 401(k)/retirement, money market accounts, investment portfolios and your home title.

LifeLock Core, Advanced, and Total plans are available today. For more information including a full breakdown of features by plan, please visit https://lifelock.norton.com/products.

About LifeLock
LifeLock is the leader in identity theft protection in the U.S., and a brand of Gen (NASDAQ: GEN), a global company dedicated to powering Digital Freedom through its family of trusted consumer brands. Millions of customers trust LifeLock to help protect their identities. LifeLock detects and alerts people to possible identity threats, and its dedicated Identity Restoration Specialists help people restore their identity if they do become a victim. All LifeLock members also have coverage through LifeLock's Million Dollar Protection™ Package which provides additional coverage for stolen funds and lawyer and expert support. Learn more at LifeLock.Norton.com and GenDigital.com.

¹ Federal Bureau of Investigation Internet Crime Report

Mike Healey		Courtney Rowles
Gen press@GenDigital.com		Edelman for Gen Courtney.Rowles@edelman.com

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/lifelock-expands-identity-protection-to-adapt-to-the-complexity-of-americans-financial-lives-302686542.html

SOURCE Gen Digital Inc.

FAQ

What identity coverage does LifeLock (GEN) offer as of Feb 12, 2026?

LifeLock offers tiered identity recovery coverage up to $3.0 million. According to the company, Core covers up to $1.05 million, Advanced $1.2 million, and Total $3.0 million.

How does LifeLock's new Advanced plan (GEN) protect against scams?

The Advanced plan adds scam reimbursement and wider monitoring capabilities. According to the company, Advanced includes $5,000 in scam reimbursement plus 3-bureau credit and financial monitoring.

What monitoring and account coverage does LifeLock Total (GEN) include?

LifeLock Total covers major account types including investments and home title. According to the company, Total monitors checking, credit, savings, retirement, investment portfolios, and home title.

Can LifeLock protection scale as financial complexity grows for GEN customers?

Yes — plans are designed to scale with financial complexity. According to the company, users can start with Core and move to Advanced or Total as accounts, investments, or property are added.

Where can investors and customers find LifeLock plan details for GEN products?

Full plan breakdowns and feature comparisons are available online today. According to the company, details and feature lists are on the LifeLock product pages at lifelock.norton.com/products.