Zendesk Launches New Customer Sentiment and Intent Functionality Powered by Machine Learning
Unique approach to AI is designed to better serve customers and businesses without long, costly implementation
Industry analysts predict that in the near term, AI will touch the majority of customer service interactions, but
Intelligent Triage and Smart Assist are the next step in Zendesk’s vision to create accessible CX AI for companies of all sizes. The technology uses proprietary industry expertise and insights from trillions of customer data points and applies a vertical lens. This creates models custom to each business capable of identifying the intent, language and sentiment of each customer interaction.
This unique approach to applying machine learning creates more personalized and informed interactions to better serve customers. For example, specific inquiries, such as "I'm having problems with payment", can be automatically sent to an agent who is equipped to handle billing for a quicker resolution, while inquiries that include language written in all capital letters or in a sarcastic way will indicate a highly negative sentiment and be routed to the top of the queue.
The new capabilities:
- Instantly route and prioritize revenue drivers, ensuring agents are working on business-critical requests
- Analyze distribution of requests so businesses can better plan operations, collaborate across departments and identify improvement opportunities supported by data for more efficient CX operations
- Automatically guide agents on how to best resolve a customer’s issue in real-time, understand context, recommend solutions, and improve coaching and training with valuable insights
- Continuously boost accuracy as the AI solutions receive feedback on predictions and recommendations
- Detect sensitive information automatically to meet compliance and security needs or extract confidential data like names, addresses, phone numbers, usernames, and financial info for use in workflows
All these capabilities are offered out-of-the box, included with The Zendesk Suite Enterprise Edition, instead of requiring months of training or costly developer support.
“With this technology, we’re delivering AI tools that can be set up in under a minute to streamline business operations without needing dedicated developers or an expensive implementation,” said
“I'm a big fan of anything that makes customer experiences better, and the ability to triage requests is a foundational element, not only for CX efficiency, but also for customer satisfaction,” said
“Instead of putting bots that aren’t fully trained in front of customers, causing frustration and many times lost business, Zendesk’s fundamentally different approach takes the burden and complexity off of customers, allowing companies to build powerful applications on top of a strong foundation,” said
*Intelligent Triage and Smart Assist technology is initially focused on Retail/eCommerce use cases, with more industries to roll out. For more from Zendesk’s CTO on the company’s AI perspective please visit the Zendesk Newsroom.
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