Zeta Global Holdings Corp Stock Price, News & Analysis

Zeta (NYSE: ZETA) has acquired the technology platform and data from Apptness, enriching its Zeta Marketing Platform with over 45 million monthly consumer signals. This acquisition aims to enhance Zeta's data footprint, providing actionable insights to customers and increasing revenue efficiency. Apptness, founded in 2015, specializes in consumer engagement and monetization tech. The integration is expected to grow Zeta's sales capacity and improve consumer engagement across Zeta's network of 6 million+ websites.

Zeta (NYSE: ZETA) and Adara have formed a multi-year data partnership to create the Traveler Data Cloud, enhancing marketing insights for travel and hospitality marketers. This cloud will combine Zeta's Identity Graph—covering over 225 million U.S. consumers—with Adara’s first-party travel signals. As travel demand is expected to surge in 2022, the partnership aims to deliver personalized marketing and deeper consumer insights. The initiative is timely as indications show a rise in last-minute hotel bookings and leisure travel growth, supporting brands in optimizing campaigns as consumer interest in travel increases.

Zeta (NYSE: ZETA), a cloud-based marketing technology firm, announced participation in upcoming conferences. CFO Chris Greiner will engage in one-on-one meetings at the Deutsche Bank Technology Conference on September 9 and at Citi's 2021 Global Technology Virtual Conference on September 13. Zeta Global's Marketing Platform, known for leveraging AI to predict consumer intent, is designed to help enterprises acquire and retain customers more cost-effectively. Founded in 2007 and headquartered in New York City, Zeta continues to enhance its data-driven marketing capabilities.

Zeta (NYSE: ZETA) reported strong financial results for Q2 2021, showcasing a 39% revenue increase to $106.9 million and a remarkable 106% growth in adjusted EBITDA year-over-year. The company added over 30 new customers, boosting its scaled customer count to 343. Despite an operating loss of $122.3 million mainly attributed to stock-based compensation, Zeta's outlook for Q3 and full-year 2021 remains positive, projecting revenues between $432 million and $436 million, marking a 17% to 19% increase.

Zeta (NYSE: ZETA), a cloud-based marketing technology company, announced the presentation of its Co-Founder and CEO David A. Steinberg and CFO Chris Greiner at two upcoming virtual investor events.

Event Details:

• Oppenheimer 24th Annual Technology, Internet & Telecommunications Conference: August 11 at 11:35 am ET
• Canaccord Genuity 14th Annual Growth Conference: August 12 at 12:00 pm ET

Investors can access live webcasts and replays on Zeta's Investor Relations website.

Zeta (NYSE:ZETA) will announce its second quarter 2021 financial results post-market on August 10, 2021. Co-Founder, Chairman and CEO David A. Steinberg and CFO Chris Greiner will lead a conference call at 5:00 p.m. Eastern Time the same day. The live webcast will be available on Zeta’s Investor Relations website.

Zeta Global Holdings is a cloud-based marketing technology company that utilizes data-driven insights to enhance customer acquisition and retention through its Zeta Marketing Platform, leveraging AI to personalize experiences at scale.

Zeta released insights from its ZetaPulse survey regarding U.S. consumer sentiment toward the 2021 Tokyo Olympics. Key findings reveal that 45.2% of respondents are not looking forward to the Games, predicting low viewership. As the economy reopens, 52.7% indicated they won’t watch the Olympics with others outside their household. Interest is notably higher among women and Generation Z. Female Olympians are favored, with women's gymnastics seeing the highest interest. Streaming viewership is on the rise, with predictions suggesting mobile and connected TV will surpass cable TV by the next Olympics.

Zeta (NYSE: ZETA) has appointed Crystal Eastman as the company's first Chief Marketing Officer. Eastman previously headed global marketing at The Trade Desk, bringing a wealth of experience from American Express and BlackRock. CEO David A. Steinberg emphasized her proven track record in digital marketing and data-driven business growth. Eastman's responsibilities will include overseeing global marketing strategy, brand activation, and client engagement among other tasks, all aimed at enhancing Zeta's market positioning and growth potential.

Zeta announced the election of Jene Elzie to its Board of Directors, expanding the board to six members. With over 25 years in marketing strategy, Elzie currently serves as Chief Growth Officer at Athletes First Partners Agency. Previously, she held senior positions with the NBA and NBC Universal. Zeta's leadership expressed excitement about Elzie's expertise, expecting her to enhance the company's growth and profitability strategies. Elzie highlighted Zeta's strong position for growth in the digital marketing landscape.