Welcome to our dedicated page for Zeta Global Holdings news (Ticker: ZETA), a resource for investors and traders seeking the latest updates and insights on Zeta Global Holdings stock.
Zeta Global Holdings Corp. (NYSE: ZETA) is described as the AI Marketing Cloud, and the news associated with ZETA reflects its focus on AI-powered, data-driven marketing for enterprise customers. Company announcements frequently highlight developments in the Zeta Marketing Platform, the evolution of Athena by Zeta, and the use of advanced artificial intelligence and large-scale consumer data to support marketing outcomes.
News items for ZETA commonly cover product and platform innovations, such as the unveiling of Athena by Zeta, a conversational, superintelligent agent integrated with the Zeta Marketing Platform. These stories describe how Athena and its agentic app suite, including applications like Insights and Advisor, are intended to bring answer-driven intelligence and agentic workflows directly into marketing operations.
Investors and analysts following ZETA will also find financial and corporate updates, including quarterly earnings releases, forward-looking guidance, and details of material events filed on Form 8-K. Recent communications have discussed revenue and profitability guidance, non-GAAP metrics such as adjusted EBITDA, and definitions of key business measures like scaled and super-scaled customers.
Another recurring theme in ZETA news is strategic partnerships and acquisitions. For example, Zeta has announced a strategic collaboration with OpenAI to support Athena’s conversational intelligence and agentic applications, and it has reported the completion of its acquisition of the Marigold enterprise software business, which expands its technologies and customer base.
Coverage also includes event participation and thought leadership, such as Zeta Live, investor days, and programming at CES, where company leaders discuss AI-powered marketing, product roadmaps, and the future of the Zeta Marketing Platform. Readers who monitor ZETA news can track how the company develops its AI Marketing Cloud, communicates with investors, and positions its technology within the enterprise marketing landscape.
Zeta (NYSE:ZETA) will announce its second quarter 2021 financial results post-market on August 10, 2021. Co-Founder, Chairman and CEO David A. Steinberg and CFO Chris Greiner will lead a conference call at 5:00 p.m. Eastern Time the same day. The live webcast will be available on Zeta’s Investor Relations website.
Zeta Global Holdings is a cloud-based marketing technology company that utilizes data-driven insights to enhance customer acquisition and retention through its Zeta Marketing Platform, leveraging AI to personalize experiences at scale.
Zeta released insights from its ZetaPulse survey regarding U.S. consumer sentiment toward the 2021 Tokyo Olympics. Key findings reveal that 45.2% of respondents are not looking forward to the Games, predicting low viewership. As the economy reopens, 52.7% indicated they won’t watch the Olympics with others outside their household. Interest is notably higher among women and Generation Z. Female Olympians are favored, with women's gymnastics seeing the highest interest. Streaming viewership is on the rise, with predictions suggesting mobile and connected TV will surpass cable TV by the next Olympics.
Zeta (NYSE: ZETA) has appointed Crystal Eastman as the company's first Chief Marketing Officer. Eastman previously headed global marketing at The Trade Desk, bringing a wealth of experience from American Express and BlackRock. CEO David A. Steinberg emphasized her proven track record in digital marketing and data-driven business growth. Eastman's responsibilities will include overseeing global marketing strategy, brand activation, and client engagement among other tasks, all aimed at enhancing Zeta's market positioning and growth potential.
Zeta announced the election of Jene Elzie to its Board of Directors, expanding the board to six members. With over 25 years in marketing strategy, Elzie currently serves as Chief Growth Officer at Athletes First Partners Agency. Previously, she held senior positions with the NBA and NBC Universal. Zeta's leadership expressed excitement about Elzie's expertise, expecting her to enhance the company's growth and profitability strategies. Elzie highlighted Zeta's strong position for growth in the digital marketing landscape.
Zeta (NYSE: ZETA), a cloud-based marketing technology firm, released findings from a Total Economic Impact™ study by Forrester Consulting. The study indicated that enterprises using Zeta’s identity-based data achieved 50% higher customer acquisition effectiveness and accelerated revenue over three years. Key advantages highlighted by customers include superior audience targeting, integrated solutions reducing vendor costs, transparency without reliance on third-party cookies, and expedited implementation processes. Zeta's commitment to empowering marketers is seen as a significant advantage in a shifting marketing landscape.
Zeta Global Holdings Corp. (NYSE: ZETA) and Dun & Bradstreet, Inc. (NYSE: DNB) have formed a strategic alliance to create a comprehensive data cloud. This partnership merges Zeta’s consumer data with Dun & Bradstreet’s business data, providing insights on over 220 million individuals in the U.S. It aims to launch a new sector, business-to-person (B2P) marketing, facilitating personalized marketing for businesses. The alliance will enable access to 360-degree identity profiles and activate unique audiences through Zeta’s Marketing Platform, enhancing marketing capabilities for small and medium-sized businesses (SMBs).
Dun & Bradstreet (NYSE:DNB) and Zeta Global (NYSE:ZETA) have formed a strategic alliance to create a unified private data cloud integrating consumer and business data. This collaboration aims to establish a new business-to-person (B2P) marketing sector, effectively combining Zeta's B2C data with D&B's B2B data. The partnership is expected to enhance marketing strategies for both companies, enabling them to deliver more personalized marketing campaigns to decision-makers. The alliance includes offering SMBs advanced marketing capabilities traditionally reserved for larger enterprises.
Zeta has announced the pricing of its initial public offering (IPO) of 21.5 million shares at $10 each, aiming for gross proceeds of approximately $215 million. The offering includes 14.77 million shares from Zeta and 6.73 million from selling stockholders. Trading is set to commence on the New York Stock Exchange under the ticker symbol 'ZETA' on June 10, 2021, with the offering closing on June 14, 2021, pending customary conditions. Morgan Stanley and others are managing the offering.