Welcome to our dedicated page for Zeta Global Holdings news (Ticker: ZETA), a resource for investors and traders seeking the latest updates and insights on Zeta Global Holdings stock.
Zeta Global Holdings Corp. provides the Zeta Marketing Platform, an AI Marketing Cloud that combines identity data, predictive intelligence and omnichannel activation for enterprise marketers. Company news commonly covers financial results, guidance updates, Super-Scaled Customer trends, platform revenue, and the use of proprietary consumer signals across marketing programs.
Updates also describe product and platform developments such as Athena by Zeta, analyst evaluations of the Zeta Marketing Platform, customer and industry events such as Zeta Live, and investor-conference participation.
Zeta (NYSE:ZETA) will announce its second quarter 2021 financial results post-market on August 10, 2021. Co-Founder, Chairman and CEO David A. Steinberg and CFO Chris Greiner will lead a conference call at 5:00 p.m. Eastern Time the same day. The live webcast will be available on Zeta’s Investor Relations website.
Zeta Global Holdings is a cloud-based marketing technology company that utilizes data-driven insights to enhance customer acquisition and retention through its Zeta Marketing Platform, leveraging AI to personalize experiences at scale.
Zeta released insights from its ZetaPulse survey regarding U.S. consumer sentiment toward the 2021 Tokyo Olympics. Key findings reveal that 45.2% of respondents are not looking forward to the Games, predicting low viewership. As the economy reopens, 52.7% indicated they won’t watch the Olympics with others outside their household. Interest is notably higher among women and Generation Z. Female Olympians are favored, with women's gymnastics seeing the highest interest. Streaming viewership is on the rise, with predictions suggesting mobile and connected TV will surpass cable TV by the next Olympics.
Zeta (NYSE: ZETA) has appointed Crystal Eastman as the company's first Chief Marketing Officer. Eastman previously headed global marketing at The Trade Desk, bringing a wealth of experience from American Express and BlackRock. CEO David A. Steinberg emphasized her proven track record in digital marketing and data-driven business growth. Eastman's responsibilities will include overseeing global marketing strategy, brand activation, and client engagement among other tasks, all aimed at enhancing Zeta's market positioning and growth potential.
Zeta announced the election of Jene Elzie to its Board of Directors, expanding the board to six members. With over 25 years in marketing strategy, Elzie currently serves as Chief Growth Officer at Athletes First Partners Agency. Previously, she held senior positions with the NBA and NBC Universal. Zeta's leadership expressed excitement about Elzie's expertise, expecting her to enhance the company's growth and profitability strategies. Elzie highlighted Zeta's strong position for growth in the digital marketing landscape.
Zeta (NYSE: ZETA), a cloud-based marketing technology firm, released findings from a Total Economic Impact™ study by Forrester Consulting. The study indicated that enterprises using Zeta’s identity-based data achieved 50% higher customer acquisition effectiveness and accelerated revenue over three years. Key advantages highlighted by customers include superior audience targeting, integrated solutions reducing vendor costs, transparency without reliance on third-party cookies, and expedited implementation processes. Zeta's commitment to empowering marketers is seen as a significant advantage in a shifting marketing landscape.
Zeta Global Holdings Corp. (NYSE: ZETA) and Dun & Bradstreet, Inc. (NYSE: DNB) have formed a strategic alliance to create a comprehensive data cloud. This partnership merges Zeta’s consumer data with Dun & Bradstreet’s business data, providing insights on over 220 million individuals in the U.S. It aims to launch a new sector, business-to-person (B2P) marketing, facilitating personalized marketing for businesses. The alliance will enable access to 360-degree identity profiles and activate unique audiences through Zeta’s Marketing Platform, enhancing marketing capabilities for small and medium-sized businesses (SMBs).
Dun & Bradstreet (NYSE:DNB) and Zeta Global (NYSE:ZETA) have formed a strategic alliance to create a unified private data cloud integrating consumer and business data. This collaboration aims to establish a new business-to-person (B2P) marketing sector, effectively combining Zeta's B2C data with D&B's B2B data. The partnership is expected to enhance marketing strategies for both companies, enabling them to deliver more personalized marketing campaigns to decision-makers. The alliance includes offering SMBs advanced marketing capabilities traditionally reserved for larger enterprises.
Zeta has announced the pricing of its initial public offering (IPO) of 21.5 million shares at $10 each, aiming for gross proceeds of approximately $215 million. The offering includes 14.77 million shares from Zeta and 6.73 million from selling stockholders. Trading is set to commence on the New York Stock Exchange under the ticker symbol 'ZETA' on June 10, 2021, with the offering closing on June 14, 2021, pending customary conditions. Morgan Stanley and others are managing the offering.