More than 50 brokerages adopt Zillow Showcase as go-to tool for listing marketing innovation
Zillow (NYSE:ZG) has achieved a significant milestone with its Zillow Showcase℠ listing marketing platform, securing over 50 brokerage and franchisor partnerships since its 2023 launch. The platform has demonstrated impressive performance metrics, with agents using Showcase on majority of listings winning 30% more listings than their peers.
Notable partnerships include industry leaders like Howard Hanna, Berkshire Hathaway HomeServices, and The Agency. Showcase listings have shown remarkable engagement metrics, generating 79% more page views, 76% more saves, and 91% more shares compared to non-Showcase listings. The platform is strategically limited to 10% of listings per market to maintain its premium status.
Zillow (NYSE:ZG) ha raggiunto una tappa importante con la sua piattaforma di marketing per annunci Zillow Showcase℠, ottenendo oltre 50 partnership tra broker e franchisor dal lancio nel 2023. La piattaforma ha mostrato metriche di performance solide, con gli agenti che utilizzano Showcase nella maggior parte dei listati che ottengono il 30% in più di listaggi rispetto ai loro colleghi.
Tra le partnership di rilievo figurano leader di settore come Howard Hanna, Berkshire Hathaway HomeServices e The Agency. I listing Showcase hanno mostrato notevoli metriche di coinvolgimento, generando il 79% in più di visualizzazioni di pagina, il 76% in più di salvataggi e il 91% in più di condivisioni rispetto ai listing non Showcase. La piattaforma è strategicamente limitata al 10% dei listing per mercato per mantenere il suo status premium.
Zillow (NYSE:ZG) ha alcanzado un hito importante con su plataforma de marketing de listados Zillow Showcase℠, asegurando más de 50 asociaciones entre corredores y franquiciadores desde su lanzamiento en 2023. La plataforma ha mostrado métricas de rendimiento destacadas, con agentes que utilizan Showcase en la mayoría de los listados obteniendo un 30% más de listados que sus pares.
Entre las asociaciones notables se encuentran líderes de la industria como Howard Hanna, Berkshire Hathaway HomeServices y The Agency. Los listados de Showcase han mostrado métricas de compromiso notables, generando un 79% más de vistas de página, un 76% más de guardados y un 91% más de compartidos en comparación con los listados que no son Showcase. La plataforma está estratégicamente limitada al 10% de los listados por mercado para mantener su estatus premium.
Zillow (NYSE:ZG)는 2023년 출시 이후 Zillow Showcase℠ 리스팅 마케팅 플랫폼을 통해 중요한 이정표를 달성하며 50개가 넘는 중개사 및 프랜차이저 파트너십을 확보했습니다. 이 플랫폼은 인상적인 성과 지표를 보여주며, Showcase를 대부분의 매물에 활용하는 에이전트가 동료들보다 리스트를 30% 더 많이 확보하는 것으로 나타났습니다.
주목할 만한 파트너로는 Howard Hanna, Berkshire Hathaway HomeServices, The Agency 등 업계의 선두 주자들이 있습니다. Showcase 매물은 페이지 조회수 79% 증가, 저장 수 76% 증가, 공유 수 91% 증가 등 뛰어난 참여 지표를 보였으며, Showcase가 아닌 매물에 비해 큰 차이를 보였습니다. 플랫폼은 프리미엄 지위를 유지하기 위해 시장당 매물의 상한선을 10%로 전략적으로 제한합니다.
Zillow (NYSE:ZG) a franchi une étape importante avec sa plateforme de marketing d’annonces Zillow Showcase℠, réunissant plus de 50 partenariats entre courtiers et franchiseurs depuis son lancement en 2023. La plateforme a démontré des métriques de performance impressionnantes, les agents utilisant Showcase sur la majorité des annonces obtenant 30% de listings en plus que leurs pairs.
Parmi les partenariats notables figurent des leaders du secteur comme Howard Hanna, Berkshire Hathaway HomeServices et The Agency. Les annonces Showcase ont affiché des métriques d’engagement remarquables, générant 79% de vues de page en plus, 76% de sauvegardes en plus et 91% de partages en plus par rapport aux annonces non Showcase. La plateforme est stratégiquement limitée à 10% des annonces par marché afin de maintenir son statut premium.
Zillow (NYSE:ZG) hat einen bedeutenden Meilenstein erreicht mit seiner Marketing-Plattform für Immobilienangebote Zillow Showcase℠, und seit dem Start im Jahr 2023 über 50 Partnerschaften mit Maklern und Franchisegebern gewonnen. Die Plattform weist beeindruckende Leistungskennzahlen auf: Makler, die Showcase bei der Mehrzahl der Inserate verwenden, erhalten 30% mehr Inserate als ihre Kollegen.
Zu den herausragenden Partnerschaften gehören Branchenführer wie Howard Hanna, Berkshire Hathaway HomeServices und The Agency. Die Showcase-Inserate zeigen bemerkenswerte Engagement-Kennzahlen: 79% mehr Seitenaufrufe, 76% mehr Gespeicherte und 91% mehr Teilungen im Vergleich zu Nicht-Showcase-Inseraten. Die Plattform ist strategisch auf 10% der Inserate pro Markt beschränkt, um ihren Premium-Status zu wahren.
Zillow (NYSE:ZG) حققت علامة فارقة كبيرة مع منصة تسويق القوائم Zillow Showcase℠، حيث أمنت أكثر من 50 شراكة بين وكلاء العقارات والفرنشايزر منذ إطلاقها في 2023. أظهرت المنصة مؤشرات أداء مثيرة للإعجاب، حيث يحقق الوكلاء الذين يستخدمون Showcase في غالبية القوائم 30% من القوائم الإضافية عن أقرانهم.
تشمل الشراكات البارزة قادة الصناعة مثل Howard Hanna، Berkshire Hathaway HomeServices وThe Agency. أظهرت قوائم Showcase بنى تفاعل ملحوظة، حيث حققت 79% زيادة في زيارات الصفحة، 76% زيادة في الحفظ و91% زيادة في المشاركة مقارنةً بالقوائم غير Showcase. تقيَّدت المنصة بشكل استراتيجي بـ 10% من القوائم لكل سوق للحفاظ على وضعها المميز.
Zillow (NYSE:ZG) 在其上市营销平台 Zillow Showcase℠ 上取得了重要里程碑，自 2023 年推出以来已与 50 家以上的经纪与特许经营伙伴建立合作。该平台显示出令人印象深刻的 performance 指标，使用 Showcase 进行大多数房源的经纪人比同行获得了 多出 30% 的房源。
值得注意的伙伴关系包括行业领袖如 Howard Hanna、Berkshire Hathaway HomeServices 与 The Agency。Showcase 房源显示出显著的参与度指标，与非 Showcase 房源相比，页面浏览量增加 79%、收藏数增加 76%、分享量增加 91%。该平台为了维持其高端定位，策略性地将市场内房源比例限定为 10%。
- Agents using Showcase on majority of listings win 30% more listings than peers
- Platform generates 79% more page views, 76% more saves, and 91% more shares compared to non-Showcase listings
- Secured partnerships with major industry leaders including Howard Hanna and Berkshire Hathaway HomeServices
- Strategic 10% market cap maintains premium exclusivity of the service
- None.
Insights
Zillow's Showcase product reaches 50+ brokerage partnerships, demonstrating strong market adoption and potential revenue growth through premium listing tools.
Zillow's announcement of 50+ enterprise partnerships for its Showcase listing product represents a significant expansion of this premium service, which transforms standard listings into enhanced visual experiences with features like high-resolution scrolling images and prominent agent branding.
The product appears to be delivering measurable results, with Zillow reporting that agents who heavily use Showcase are winning
What's particularly notable is the caliber of partnerships Zillow has secured, including Howard Hanna (the nation's largest privately held brokerage), Berkshire Hathaway HomeServices, and luxury-focused firms like The Agency and Christie's International Real Estate Group. This diverse portfolio of partners indicates Showcase has appeal across various market segments.
The strategic positioning of Showcase as an intentionally limited premium product (designed to not exceed
For Zillow's business model, this expansion represents a potential recurring revenue stream from enterprise partnerships while simultaneously strengthening the company's core value proposition to real estate professionals. The product reinforces Zillow's platform as an essential marketing channel rather than just a listing destination, potentially deepening relationships with brokerages and agents who might otherwise view Zillow as a disruptor.
Top brokerages across the
These partnerships give tens of thousands of agents access to Showcase, a premium listing experience built to help homes stand out on Zillow and convert online attention into real-world results. The milestone marks accelerating adoption and momentum as brokerages prioritize digital marketing strategies that deliver value to their agents and sellers alike.
"Fifty enterprise partnerships is more than a milestone. It's a strong signal that Showcase is becoming a new standard in listing marketing," said Bobbi Jo Price, Vice President of Agent Sales at Zillow. "Brokers are choosing Showcase because it helps their agents win, grow and deliver for their clients."
For agents, Showcase is delivering. Agents who use Showcase on more than half of their listings are winning
A growing list of industry leaders
Zillow's Showcase enterprise partnerships include major names in residential real estate, including:
- Howard Hanna — the nation's largest privately held real estate brokerage — and the fifth largest brokerage in the country — offers Showcase to its agents to help them deliver stronger results for their sellers.
-
Berkshire Hathaway HomeServices
— through an agreement supporting its franchise network, Berkshire Hathaway HomeServices rolled Showcase out to agents across their
U.S. network last month to help them differentiate listings and elevate their digital marketing. - The Agency — The Agency, a global boutique brokerage known for its white-glove service and world-renowned brand, is bringing Zillow Showcase to its agents to amplify high-end listing marketing and deliver a digital-first experience that matches the expectations of luxury buyers and sellers.
-
Christie's International Real Estate Group
— serving
New York ,New Jersey andConnecticut , this luxury-focused affiliate brings Showcase to its agents to elevate how high‑end homes are presented and sold. -
LPT Realty — with a rapidly growing network of agents across the
U.S. , LPT Realty integrated Showcase into its marketing offerings to help agents compete at a higher level. -
Coldwell Banker franchisees, including Coldwell Banker Sea Coast Advantage serving the Carolinas and Coldwell Banker Vanguard in
Florida — recently invested in Showcase access for their agents to help listings shine in high-volume, high-growth markets. -
Carolina One Real Estate —
South Carolina's largest real estate firm, with offices inCharleston andMyrtle Beach under the Carolina One brand, and inColumbia under the Home Advantage Realty brand, will now offer Showcase as part of their cutting-edge digital marketing tools to sellers looking to take their listing to the next level.
This diverse roster demonstrates that Showcase resonates with brokers of all sizes and segments who want to provide their agents with smarter, more effective tools. Zillow Showcase is designed to not exceed
"At The Agency, we're always looking for ways to give our agents every advantage in showcasing their listings. Our partnership with Zillow Showcase allows us to maximize exposure, put homes in the best light and reach more potential buyers. It's part of our ongoing commitment to ensuring our listings get the attention they deserve," said Mauricio Umansky, CEO and founder of The Agency.
Building a brand with Showcase
Showcase transforms a listing on Zillow into an immersive, visually striking experience. High-resolution scrolling hero images, room-by-room photo organization, SkyTour aerial views (where available), recently launched Virtual Staging and prominent agent branding all combine to give listings maximum impact.
According to Zillow data, Showcase listings outperform similar non-Showcase listings with
By combining beautiful design with bold agent branding, Showcase helps agents build lasting visibility in their markets. Every listing becomes a reflection of the agent's expertise and commitment to delivering top-tier service.
"We built Showcase not just to elevate listings, but to elevate agents," Price added. "It delivers results where they matter most: helping agents secure more listings and helping homes sell faster, often for more. That's the value brokerages are investing in."
Raising the bar for the industry
Showcase is a central part of Zillow's broader strategy to support the industry's evolution through tech-forward partnerships, reflecting a shared commitment between Zillow and its brokerage partners to power the next generation of real estate marketing.
Each new agreement adds fuel to Showcase's rapid growth, bringing Zillow closer to a future where more agents have elevated solutions and more clients are better served.
To learn more about Showcase, visit zillowshowcase.com.
About Zillow Group
Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate app and website in
Zillow Group's affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Zillow Rentals®, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce®, and Follow Up Boss®.
All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2025 MFTB Holdco, Inc., a Zillow affiliate.
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1 https://showingtimeplus.com/showcase-facts
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