Saying yes to pets pays off for landlords
Zillow (NYSE:ZG) released a comprehensive analysis revealing that pet-friendly rental listings are significantly more successful in attracting tenants. Based on data from over 11 million rental listings, properties that welcome pets are leased 8 days faster and receive 9% more views, 12% more saves, and 11% more shares than non-pet-friendly listings.
The study highlights that 58% of renters now have pets, a substantial increase from 46% in 2019. Texas cities lead in pet-friendly rentals, with Austin (80%), Dallas (79%), and San Antonio (78%) having the highest share of pet-friendly listings. Notably, New York City showed the most significant impact, with pet-friendly units renting 26 days faster than those that don't accept pets.
Zillow (NYSE:ZG) ha pubblicato un'analisi approfondita che dimostra come gli annunci di affitti pet-friendly siano molto più efficaci nell'attrarre inquilini. Basandosi su dati provenienti da oltre 11 milioni di annunci di affitto, le proprietà che accolgono animali domestici vengono affittate in 8 giorni in meno e ricevono il 9% di visualizzazioni in più, il 12% di salvataggi in più e l'11% di condivisioni in più rispetto agli annunci non pet-friendly.
Lo studio evidenzia che il 58% degli affittuari possiede ora animali domestici, un aumento significativo rispetto al 46% del 2019. Le città del Texas guidano nella disponibilità di affitti pet-friendly, con Austin (80%), Dallas (79%) e San Antonio (78%) che presentano la quota più alta di annunci pet-friendly. In particolare, New York City ha mostrato l'impatto più rilevante, con unità pet-friendly affittate 26 giorni prima rispetto a quelle che non accettano animali.
Zillow (NYSE:ZG) publicó un análisis exhaustivo que revela que los anuncios de alquiler que permiten mascotas tienen un éxito significativamente mayor para atraer inquilinos. Basado en datos de más de 11 millones de anuncios de alquiler, las propiedades que aceptan mascotas se alquilan 8 días más rápido y reciben un 9% más de vistas, un 12% más de guardados y un 11% más de compartidos que los anuncios que no permiten mascotas.
El estudio destaca que el 58% de los arrendatarios ahora tiene mascotas, un aumento considerable desde el 46% en 2019. Las ciudades de Texas lideran en alquileres pet-friendly, con Austin (80%), Dallas (79%) y San Antonio (78%) teniendo la mayor proporción de anuncios que aceptan mascotas. Notablemente, Nueva York mostró el impacto más significativo, con unidades pet-friendly alquilándose 26 días más rápido que aquellas que no aceptan mascotas.
Zillow (NYSE:ZG)는 반려동물 친화적인 임대 매물이 임차인 유치에 훨씬 더 성공적이라는 종합 분석을 발표했습니다. 1100만 개 이상의 임대 매물 데이터를 기반으로, 반려동물을 허용하는 매물은 8일 더 빨리 임대되며, 조회수 9% 증가, 저장수 12% 증가, 공유수 11% 증가를 기록했습니다.
연구에 따르면 현재 임차인의 58%가 반려동물을 키우고 있다고 하며, 이는 2019년의 46%에서 크게 증가한 수치입니다. 텍사스 주의 도시들이 반려동물 친화적 임대 매물 비율에서 선두를 달리고 있으며, 오스틴(80%), 댈러스(79%), 샌안토니오(78%)가 가장 높은 비율을 보입니다. 특히 뉴욕시는 반려동물 허용 매물이 비허용 매물보다 26일 더 빨리 임대되는 가장 큰 차이를 보였습니다.
Zillow (NYSE:ZG) a publié une analyse complète révélant que les annonces de locations acceptant les animaux de compagnie attirent nettement plus de locataires. Basée sur des données de plus de 11 millions d’annonces, les biens accueillant les animaux sont loués 8 jours plus rapidement et reçoivent 9 % de vues en plus, 12 % de sauvegardes en plus et 11 % de partages en plus comparé aux annonces non adaptées aux animaux.
L’étude souligne que 58 % des locataires possèdent désormais des animaux, une hausse importante par rapport à 46 % en 2019. Les villes texanes dominent en matière de locations pet-friendly, avec Austin (80 %), Dallas (79 %) et San Antonio (78 %) affichant la plus grande part d’annonces acceptant les animaux. Notamment, New York City a montré l’impact le plus marqué, les logements acceptant les animaux se louant 26 jours plus vite que ceux qui ne les acceptent pas.
Zillow (NYSE:ZG) veröffentlichte eine umfassende Analyse, die zeigt, dass haustierfreundliche Mietangebote deutlich erfolgreicher bei der Mietersuche sind. Basierend auf Daten von über 11 Millionen Mietangeboten werden haustierfreundliche Immobilien 8 Tage schneller vermietet und erhalten 9 % mehr Aufrufe, 12 % mehr Merkmale und 11 % mehr Teilungen als nicht haustierfreundliche Angebote.
Die Studie hebt hervor, dass 58 % der Mieter inzwischen Haustiere besitzen, ein deutlicher Anstieg gegenüber 46 % im Jahr 2019. Texanische Städte führen bei haustierfreundlichen Mietangeboten, wobei Austin (80 %), Dallas (79 %) und San Antonio (78 %) den höchsten Anteil an haustierfreundlichen Angeboten haben. Besonders bemerkenswert ist New York City, wo haustierfreundliche Wohnungen 26 Tage schneller vermietet werden als solche, die keine Haustiere erlauben.
- Pet-friendly rentals are leased 8 days faster on average
- Properties allowing pets receive 9% more views, 12% more saves, and 11% more shares
- 58% of renters now have pets, showing growing market opportunity
- 57% of Zillow rental listings already allow pets, indicating market adaptation
- Some major markets like Houston (38%), Providence (43%), and Hartford (43%) show significant resistance to pet-friendly policies
- Some cities like Salt Lake City and Hartford show negative performance for pet-friendly rentals
Insights
Zillow's data shows pet-friendly rentals lease 8 days faster with higher engagement, highlighting platform's market intelligence value.
Zillow's latest market analysis reveals compelling evidence that landlords who allow pets gain a significant competitive advantage in today's rental market. Based on 11+ million rental listings, pet-friendly properties receive 9% more views, 12% more saves, and 11% more shares while leasing 8 days faster on average—concrete metrics that directly impact landlord profitability by reducing vacancy periods.
The data reflects important demographic shifts in the rental market: 58% of renters now have pets, up substantially from 46% pre-pandemic. With nearly half of renters reporting they've rejected properties that weren't pet-friendly, this represents a material change in consumer behavior that property owners need to address.
Geographic analysis shows Texas markets leading in pet-friendliness (Austin at 80%, Dallas at 79%), while Houston paradoxically has the lowest acceptance rate at just 38%. The market-by-market breakdown reveals significant regional variations that create competitive opportunities in less pet-friendly areas.
Most notably, New York shows pet-friendly units leasing 26 days faster—more than three times the national average—representing substantial potential cost savings in vacancy reduction for landlords in high-rent markets. This granular, actionable intelligence demonstrates how Zillow leverages its position as the largest rental listing network to provide market insights that can meaningfully impact property management strategies and revenue optimization.
Renters with pets are on the rise, and Zillow data shows listings that welcome them rent faster
- Rental listings on Zillow that allow pets are typically leased eight days faster.
- Fifty-eight percent of renters have pets, up from
46% in 2019. Austin ,Dallas andSan Antonio had the highest share of pet-friendly rental listings on Zillow last year.
Renters are getting older, and they are more likely to have pets as they settle into long-term renting. Nearly 6 in 10 renters have a pet, up from
"Allowing pets can be a strategic edge for landlords competing to fill units," said Emily McDonald, Zillow rental trends expert. "Today's renters are more established and more likely to have a pet, and we clearly see that pet-friendly rentals attract more interest on Zillow. In a market where renters have more options, allowing pets can make the difference in finding a tenant quickly."
Last year,
Pet-friendly rentals in the
The boost in renter engagement for pet-friendly listings held true nearly across the board among major markets.
Metro Area* | Share of Pet-Friendly | Median Days Faster for Pet-Friendly Rentals |
57 % | 8 | |
53 % | 26 | |
52 % | 6 | |
60 % | 0 | |
79 % | 3 | |
38 % | 1 | |
58 % | 4 | |
59 % | 4 | |
51 % | 9 | |
68 % | 4 | |
51 % | 9 | |
70 % | 11 | |
49 % | 5 | |
54 % | 2 | |
48 % | 6 | |
70 % | 1 | |
70 % | 4 | |
59 % | 4 | |
71 % | 16 | |
77 % | 0 | |
53 % | 2 | |
63 % | 2 | |
67 % | 2 | |
72 % | 4 | |
78 % | 6 | |
67 % | 2 | |
55 % | 0 | |
50 % | 3 | |
62 % | 10 | |
80 % | 10 | |
45 % | 3 | |
76 % | 0 | |
65 % | 12 | |
70 % | 6 | |
50 % | 4 | |
44 % | 3 | |
77 % | 5 | |
58 % | 3 | |
43 % | 3 | |
71 % | 8 | |
52 % | 1 | |
72 % | 5 | |
72 % | 8 | |
67 % | 6 | |
67 % | 5 | |
60 % | 2 | |
52 % | 6 | |
58 % | -3 | |
43 % | -7 | |
47 % | -6 | |
67 % | 4 |
*Table ordered by market size |
About Zillow Group
Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate app and website in
Zillow Group's affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Zillow Rentals®, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce®, and Follow Up Boss®.
All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2025 MFTB Holdco, Inc., a Zillow affiliate.
1 Zillow internal data on total rental properties compared to Apartments.com data published on its website and investor materials, March 2025.
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SOURCE Zillow
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