Zillow and Berkshire Hathaway HomeServices team up to empower agents, supercharge listings using Showcase
Zillow (NASDAQ:ZG) has announced a strategic partnership with Berkshire Hathaway HomeServices to provide its U.S.-based network members access to Zillow Showcase, an AI-powered premium listing experience. This follows a successful initial partnership with HomeServices of America, Berkshire Hathaway HomeServices' parent company.
The Showcase platform offers enhanced features including interactive listing design, high-resolution scrolling images, room-by-room organization, and prominent agent branding. Properties listed through Showcase have demonstrated 2% higher selling prices and are more likely to go pending within the first 14 days compared to non-Showcase listings. The platform includes SkyTour functionality and performance analytics dashboard for tracking listing metrics.
Zillow (NASDAQ:ZG) ha annunciato una partnership strategica con Berkshire Hathaway HomeServices per offrire ai membri della sua rete statunitense l'accesso a Zillow Showcase, un'esperienza di inserzione premium potenziata dall'IA. Questo accordo segue la collaborazione iniziale di successo con HomeServices of America, la capogruppo di Berkshire Hathaway HomeServices.
La piattaforma Showcase propone funzionalità avanzate come design interattivo delle inserzioni, immagini ad alta risoluzione a scorrimento, organizzazione stanza per stanza e un forte branding dell'agente. Le proprietà pubblicate tramite Showcase hanno registrato prezzi di vendita mediamente 2% più alti e mostrano una probabilità maggiore di andare in pending entro i primi 14 giorni rispetto alle inserzioni non Showcase. La piattaforma include la funzione SkyTour e una dashboard di analisi delle performance per monitorare i parametri delle inserzioni.
Zillow (NASDAQ:ZG) ha anunciado una alianza estratégica con Berkshire Hathaway HomeServices para ofrecer a los miembros de su red en EE. UU. acceso a Zillow Showcase, una experiencia de anuncios premium impulsada por IA. Esto sucede tras una exitosa colaboración inicial con HomeServices of America, la empresa matriz de Berkshire Hathaway HomeServices.
La plataforma Showcase ofrece funciones mejoradas como diseño interactivo de anuncios, imágenes de alta resolución en desplazamiento, organización por habitaciones y una destacada marca del agente. Las propiedades listadas mediante Showcase han mostrado precios de venta 2% más altos y tienen más probabilidades de ponerse en pending durante los primeros 14 días en comparación con los anuncios que no usan Showcase. La plataforma incluye la funcionalidad SkyTour y un panel analítico de rendimiento para seguir las métricas de los anuncios.
Zillow (NASDAQ:ZG)가 Berkshire Hathaway HomeServices와 전략적 제휴를 발표했습니다. 이 제휴로 미국 네트워크 회원들은 AI 기반의 프리미엄 매물 경험인 Zillow Showcase에 접근할 수 있게 됩니다. 이번 협력은 Berkshire Hathaway HomeServices의 모회사인 HomeServices of America와의 초기 성공적 파트너십에 이은 것입니다.
Showcase 플랫폼은 인터랙티브한 매물 디자인, 고해상도 스크롤 이미지, 방별 구성, 눈에 띄는 중개인 브랜딩 등 향상된 기능을 제공합니다. Showcase를 통해 등록된 매물은 판매가가 평균 2% 더 높게 나타났고, 비-Showcase 매물에 비해 첫 14일 내에 거래 성사(pending)될 가능성이 더 높습니다. 또한 SkyTour 기능과 매물 지표를 추적할 수 있는 성과 분석 대시보드를 포함합니다.
Zillow (NASDAQ:ZG) a annoncé un partenariat stratégique avec Berkshire Hathaway HomeServices afin de permettre aux membres de son réseau américain d'accéder à Zillow Showcase, une expérience d'annonce premium propulsée par l'IA. Cette initiative fait suite à un partenariat initial réussi avec HomeServices of America, la maison-mère de Berkshire Hathaway HomeServices.
La plateforme Showcase propose des fonctionnalités améliorées telles qu'un design d'annonce interactif, des images défilantes en haute résolution, une organisation pièce par pièce et un branding agent bien visible. Les biens publiés via Showcase ont affiché des prix de vente supérieurs de 2% en moyenne et sont plus susceptibles d'être en pending dans les 14 premiers jours que les annonces non-Showcase. La plateforme inclut la fonctionnalité SkyTour ainsi qu'un tableau de bord d'analytics pour suivre les performances des annonces.
Zillow (NASDAQ:ZG) hat eine strategische Partnerschaft mit Berkshire Hathaway HomeServices angekündigt, um Mitgliedern seines US-Netzwerks Zugang zu Zillow Showcase zu ermöglichen — einer KI-gestützten Premium-Listing-Erfahrung. Dies folgt auf eine erfolgreiche erste Zusammenarbeit mit HomeServices of America, der Muttergesellschaft von Berkshire Hathaway HomeServices.
Die Showcase-Plattform bietet verbesserte Funktionen wie interaktives Listing-Design, hochauflösende Scroll-Bilder, Raum-für-Raum-Gliederung und prominentes Agenten-Branding. Über Showcase gelistete Immobilien erzielten durchschnittlich 2% höhere Verkaufspreise und haben eine höhere Wahrscheinlichkeit, innerhalb der ersten 14 Tage in den Pending-Status zu gehen als Nicht-Showcase-Listings. Die Plattform umfasst SkyTour-Funktionen sowie ein Performance-Analytics-Dashboard zur Nachverfolgung von Listing-Kennzahlen.
- Properties using Showcase sell for 2% more compared to similar non-Showcase listings
- Showcase listings have higher likelihood of pending sale within first 14 days
- Platform generates increased views, saves, and shares compared to standard listings
- Partnership expands Zillow's reach through Berkshire Hathaway HomeServices' network
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Insights
Zillow's partnership with Berkshire Hathaway HomeServices expands its premium Showcase product, potentially boosting revenue and market positioning against competitors.
Zillow's new partnership with Berkshire Hathaway HomeServices represents a significant expansion of its Showcase product distribution. After an initial partnership with HomeServices of America (Berkshire Hathaway HomeServices' parent company), this agreement now extends access to the entire U.S.-based Berkshire Hathaway HomeServices network, substantially increasing Zillow's potential premium listing footprint.
The partnership has compelling performance metrics backing it - Showcase listings reportedly go pending faster in the first 14 days and sell for
From a competitive standpoint, this partnership strengthens Zillow's position against rivals like Realtor.com and Redfin by creating a more premium, differentiated listing experience. The continuous product evolution mentioned (including SkyTour technology) suggests Zillow is investing heavily in maintaining technological leadership in the digital real estate space.
For Zillow investors, this partnership represents a dual revenue opportunity: immediate subscription revenue from the expanded agent base accessing Showcase, plus strategic positioning for future monetization as the enhanced listing experience potentially drives increased user engagement and market share. The fact that Berkshire Hathaway HomeServices expanded the partnership after their parent company's experience indicates strong adoption and perceived value, suggesting healthy conversion rates among agents.
US-based agent network can access Showcase to help sellers increase exposure for faster sales
Berkshire Hathaway HomeServices is offering Showcase access after learning how agents at their parent company experienced the value of marketing listings digitally to help their properties stand out to buyers and sellers where they are most often: on Zillow. The partnership underscores the brand's commitment to equipping its agents with advanced technology and digital marketing tools to differentiate themselves in a competitive market.
"Our agents have quickly embraced Zillow Showcase, and we expect many more to do the same after our parent company received such strong interest in a similar program," said Vince Leisey, president of Berkshire Hathaway HomeServices. "We're making Showcase available to our domestic network members to ensure they have the best tools at their fingertips to grow their businesses and get results for their clients."
Zillow Showcase listings can assist in expediting sales and help properties sell for more. These listings are more likely to go pending in the first 14 days on market and sell for
"We've seen agents really lean into Showcase, because it helps them stand out, no matter what is happening in an agent's market," said Bobbi Jo Price, vice president of Agent Sales at Zillow. "Agents have told us how Showcase delivers through every step of the listing life cycle, from winning a listing to getting it in front of more buyers and helping homes sell faster. Agents using Showcase have listing marketing covered, and it's designed to give agents and their clients the tools they need to reach their goals."
Agents are also benefiting from the continuous evolution of Showcase. The product is at the forefront of Zillow's consumer-driven product innovation, offering a completely immersive home shopping experience. Since Showcase launched, Zillow has consistently enhanced it with new features, such as SkyTour, a first-of-its-kind, user-guided view of a home's exterior from above and a tool that will change the way shoppers view properties online. Agents and their clients can also view the performance dashboard for their Showcase listings to track in-depth data and analytics, enabling them to make more informed decisions and improve their selling strategies. For more information about Showcase, visit zillowshowcase.com.
About Zillow Group
Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate app and website in the
Zillow Group's affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Zillow Rentals®, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce®, and Follow Up Boss®.
All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2025 MFTB Holdco, Inc., a Zillow affiliate.
About Berkshire Hathaway HomeServices
Berkshire Hathaway HomeServices is a global real estate brokerage franchise with a bold focus on building a personally connected future through relationship-driven business, supported by best-in-class leadership, mentorships, business tools, and a worldwide network that is committed to making a lasting impact through lifelong relationships. With approximately 45,000 real estate professionals and more than 1,400 offices with locations spanning
Visit www.berkshirehathawayhs.com.
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SOURCE Zillow
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