Zillow and Berkshire Hathaway HomeServices team up to empower agents, supercharge listings using Showcase
Rhea-AI Summary
Zillow (NASDAQ:ZG) has announced a strategic partnership with Berkshire Hathaway HomeServices to provide its U.S.-based network members access to Zillow Showcase, an AI-powered premium listing experience. This follows a successful initial partnership with HomeServices of America, Berkshire Hathaway HomeServices' parent company.
The Showcase platform offers enhanced features including interactive listing design, high-resolution scrolling images, room-by-room organization, and prominent agent branding. Properties listed through Showcase have demonstrated 2% higher selling prices and are more likely to go pending within the first 14 days compared to non-Showcase listings. The platform includes SkyTour functionality and performance analytics dashboard for tracking listing metrics.
Positive
- Properties using Showcase sell for 2% more compared to similar non-Showcase listings
- Showcase listings have higher likelihood of pending sale within first 14 days
- Platform generates increased views, saves, and shares compared to standard listings
- Partnership expands Zillow's reach through Berkshire Hathaway HomeServices' network
Negative
- None.
News Market Reaction – ZG
On the day this news was published, ZG declined 1.07%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
US-based agent network can access Showcase to help sellers increase exposure for faster sales
Berkshire Hathaway HomeServices is offering Showcase access after learning how agents at their parent company experienced the value of marketing listings digitally to help their properties stand out to buyers and sellers where they are most often: on Zillow. The partnership underscores the brand's commitment to equipping its agents with advanced technology and digital marketing tools to differentiate themselves in a competitive market.
"Our agents have quickly embraced Zillow Showcase, and we expect many more to do the same after our parent company received such strong interest in a similar program," said Vince Leisey, president of Berkshire Hathaway HomeServices. "We're making Showcase available to our domestic network members to ensure they have the best tools at their fingertips to grow their businesses and get results for their clients."
Zillow Showcase listings can assist in expediting sales and help properties sell for more. These listings are more likely to go pending in the first 14 days on market and sell for
"We've seen agents really lean into Showcase, because it helps them stand out, no matter what is happening in an agent's market," said Bobbi Jo Price, vice president of Agent Sales at Zillow. "Agents have told us how Showcase delivers through every step of the listing life cycle, from winning a listing to getting it in front of more buyers and helping homes sell faster. Agents using Showcase have listing marketing covered, and it's designed to give agents and their clients the tools they need to reach their goals."
Agents are also benefiting from the continuous evolution of Showcase. The product is at the forefront of Zillow's consumer-driven product innovation, offering a completely immersive home shopping experience. Since Showcase launched, Zillow has consistently enhanced it with new features, such as SkyTour, a first-of-its-kind, user-guided view of a home's exterior from above and a tool that will change the way shoppers view properties online. Agents and their clients can also view the performance dashboard for their Showcase listings to track in-depth data and analytics, enabling them to make more informed decisions and improve their selling strategies. For more information about Showcase, visit zillowshowcase.com.
About Zillow Group
Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate app and website in the
Zillow Group's affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Zillow Rentals®, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce®, and Follow Up Boss®.
All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2025 MFTB Holdco, Inc., a Zillow affiliate.
About Berkshire Hathaway HomeServices
Berkshire Hathaway HomeServices is a global real estate brokerage franchise with a bold focus on building a personally connected future through relationship-driven business, supported by best-in-class leadership, mentorships, business tools, and a worldwide network that is committed to making a lasting impact through lifelong relationships. With approximately 45,000 real estate professionals and more than 1,400 offices with locations spanning
Visit www.berkshirehathawayhs.com.
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SOURCE Zillow
FAQ
What features does Zillow Showcase offer to real estate agents?
How does Zillow Showcase affect property sales performance?
What is the new partnership between Zillow and Berkshire Hathaway HomeServices?
What is SkyTour in Zillow Showcase?
How can agents track their Zillow Showcase listing performance?
