Zillow launches messaging, a new way for home shoppers to collaborate within the Zillow app
Zillow (NYSE: Z) launched Messaging on Oct. 28, 2025, a feature that lets buyers and co‑shoppers chat, share listings and keep conversations organized inside the Zillow app.
The Fall Launch also introduced Virtual Staging for Showcase listings, Zillow Home Loans verified pre‑approval, a closing dashboard built with Spruce, and Rentals AI Assist powered by EliseAI. Messaging and the listed tools are available now.
Zillow said these updates aim to reduce app‑hopping, speed the buyer journey from browsing to closing, and centralize search, financing and closing tools within one app.
Zillow (NYSE: Z) ha lanciato Messaging il 28 ottobre 2025, una funzione che consente agli acquirenti e ai co‑acquirenti di chattare, condividere elenchi e mantenere le conversazioni organizzate all'interno dell'app Zillow.
Il Fall Launch ha anche introdotto Virtual Staging per le strutture in Showcase, pre‑approvazione verificata Zillow Home Loans, una dashboard di chiusura realizzata con Spruce e Rentals AI Assist alimentato da EliseAI. Messaging e gli strumenti elencati sono disponibili ora.
Zillow ha affermato che questi aggiornamenti mirano a ridurre l'app hopping, accelerare il percorso dell'acquirente dalla navigazione alla chiusura e centralizzare la ricerca, il finanziamento e gli strumenti di chiusura all'interno di un'unica app.
Zillow (NYSE: Z) lanzó Messaging el 28 de octubre de 2025, una función que permite a compradores y co‑compradores chatear, compartir listados y mantener las conversaciones organizadas dentro de la app de Zillow.
El Fall Launch también introdujo Virtual Staging para listados de Showcase, Aprobación previa verificada Zillow Home Loans, un panel de cierre construido con Spruce y Rentals AI Assist impulsado por EliseAI. Messaging y las herramientas listadas están disponibles ahora.
Zillow dijo que estas actualizaciones buscan reducir los cambios de app, acelerar el viaje del comprador desde la navegación hasta el cierre y centralizar búsqueda, financiamiento y herramientas de cierre dentro de una sola app.
Zillow (NYSE: Z)는 2025년 10월 28일 Messaging를 출시했습니다. 이 기능은 구매자와 공동구매자가 Zillow 앱 내에서 채팅하고, 매물 공유하며 대화를 정리할 수 있게 합니다.
가을 출시에는 Virtual Staging이 Showcase 매물에 적용되고, Zillow Home Loans 인증 사전 승인, Spruce로 구축된 종결 대시보드, 그리고 EliseAI로 구동되는 Rentals AI Assist가 도입되었습니다. Messaging과 나열된 도구는 이제 사용할 수 있습니다.
Zillow는 이 업데이트가 앱 간 전환을 줄이고, 탐색에서 클로징까지의 구매자 여정을 가속화하며, 검색, 자금 조달 및 클로징 도구를 하나의 앱 안에 중앙 집중화하는 것을 목표로 한다고 말했습니다.
Zillow (NYSE: Z) a lancé Messaging le 28 oct. 2025, une fonctionnalité qui permet aux acheteurs et co‑acheteurs de discuter, de partager des annonces et de garder les conversations organisées dans l’application Zillow.
Le Fall Launch a également introduit Virtual Staging pour les annonces Showcase, l’approbation préalable vérifiée Zillow Home Loans, un tableau de clôture conçu avec Spruce, et Rentals AI Assist alimenté par EliseAI. Messaging et les outils listés sont disponibles dès maintenant.
Zillow a déclaré que ces mises à jour visent à réduire le changement d’application, à accélérer le parcours de l’acheteur du browsing à la clôture, et à centraliser la recherche, le financement et les outils de clôture dans une seule application.
Zillow (NYSE: Z) hat Messaging am 28. Okt. 2025 eingeführt, eine Funktion, die Käufern und Mitkäufern erlaubt, zu chatten, Listings zu teilen und Gespräche innerhalb der Zillow‑App organisiert zu halten.
Der Fall-Launch führte auch Virtual Staging für Showcase‑Listings, von Zillow Home Loans bestätigte Vorfreigabe, ein Abschluss-Dashboard entwickelt mit Spruce, und Rentals AI Assist angetrieben von EliseAI ein. Messaging und die aufgeführten Tools sind jetzt verfügbar.
Zillow sagte, dass diese Updates darauf abzielen, das App‑Hopping zu reduzieren, den Käuferweg von der Suche bis zum Abschluss zu beschleunigen und Suche, Finanzierung und Abschlusswerkzeuge innerhalb einer einzigen App zu zentralisieren.
Zillow (NYSE: Z) أطلق Messaging في 28 أكتوبر 2025، وهي ميزة تتيح للمشترين والمتعاونين في الشراء الدردشة ومشاركة القوائم والحفاظ على محادثات منظمة داخل تطبيق Zillow.
كما قدمت إصدار الخريف التنسيب الافتراضي للـ Showcase listings، والموافقة المسبقة الموثقة من Zillow Home Loans، ولوحة إغلاق مبنية باستخدام Spruce، وRentals AI Assist المدعوم من EliseAI. Messaging والأدوات المدرجة متاحة الآن.
قالت Zillow إن هذه التحديثات تهدف إلى تقليل التنقل بين التطبيقات، وتسرع مسار المشتري من التصفح إلى الإغلاق، وتوحيد البحث والتمويل وأدوات الإغلاق داخل تطبيق واحد.
Zillow (NYSE: Z) 于 2025年10月28日 推出 Messaging，这项功能让买家和共同购买者可以在Zillow应用内聊天、分享房源并将对话保留并有序组织。
此次秋季发布还为 Showcase 房源引入了 Virtual Staging、Zillow Home Loans 验证的提前批准、并与 Spruce 搭建的 成交仪表板，以及由 EliseAI 支撑的 Rentals AI Assist。Messaging 及所列工具现已可用。
Zillow 表示这些更新旨在减少App切换，加速买家从浏览到成交的过程，并在同一个应用中集中搜索、融资与成交工具。
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Insights
Messaging and integrated tools aim to reduce friction in the buyer journey and centralize collaboration.
The feature set groups real‑time collaboration (Messaging), visualization (Virtual Staging), mortgage readiness (Zillow Home Loans verified pre-approval), and closing coordination (Closing dashboard). Centralizing these steps inside the app shortens handoffs between browsing, financing, and closing by keeping conversations, documents and tasks in one place.
Key dependencies and risks include user adoption of the in‑app chat versus SMS, the accuracy and user trust in AI features like Virtual Staging and Rentals AI Assist, and secure handling of verified financial data during the pre‑approval flow. Monitor engagement metrics (inbox invites and thread conversion rates) and the security/verification completion rate over the next
Integrated features broaden product depth and could lift engagement; monetization effects will take time to observe.
By adding collaborative messaging and tying listing interactions to financing and closing tools, the platform extends scope from discovery toward transaction orchestration. The press release notes >
Near‑term signals to watch include changes in active user sessions per listing, use of Zillow Home Loans verified pre‑approval versus prior conversion funnels, and uptake of the Closing dashboard. Track these metrics across the next
Messaging debuts in Zillow's Fall Launch, keeps home shoppers connected and in control at every step
Home shopping often means buzzing phones, crowded browser tabs and decisions buried among memes. With Zillow's new messaging feature, every listing conversation stays organized in a single thread, reducing the app-hopping and missed messages that can slow a buyer's momentum.
"This new messaging product brings the collaboration that already happens across text messages directly into Zillow," said David Beitel, chief technology officer at Zillow. "It's another step toward making the home journey simpler and more connected. We're continuing to bring more of the experience onto Zillow, so buyers can move from browsing to closing with less friction and more confidence."
The conversations you're already having, now all on Zillow
Home shopping is rarely a solo effort. More than
Getting started is simple: In the Zillow app, buyers just open their inbox and invite a partner, roommate or real estate–obsessed friend to join their search and chat.
Zillow's Fall Launch helps home shoppers keep moving — from first look to closing day
These new features on Zillow help buyers and renters move faster and more confidently, from organizing conversations to getting pre-approved, visualizing spaces and tracking closing tasks.
As part of its Fall Product Launch, Zillow is introducing several new updates:
- Virtual Staging : Available on Zillow Showcase℠ listings, this AI-powered tool restyles empty rooms so shoppers can visualize the space in different design styles, such as modern or Scandinavian.
- Zillow Home Loans verified pre-approval: Verified pre-approval helps buyers get mortgage-ready faster through a guided digital flow that securely verifies information.
- Closing dashboard: Built with Spruce®, the dashboard lets buyers track tasks related to title and escrow services during closing — all in one secure, connected view.
- Rentals AI Assist (powered by EliseAI) : This gives renters instant, around-the-clock responses to questions about properties, tours and availability.
Messaging, Rentals AI Assist, Virtual Staging and integrated transaction tools — Zillow Home Loans verified pre-approval and closing dashboard— are available now.
Tech momentum at Zillow keeps growing
Messaging builds on a year of innovation for Zillow, following its Summer Product Launch, which introduced SkyTour, available on Showcase listings. This interactive 3D tour lets shoppers explore home exteriors from the sky for a better sense of a property's lot, layout and surroundings.
Since then, Zillow has announced Zillow Pro℠ for real estate professionals and introduced the Zillow app in ChatGPT. Tools like BuyAbility℠, which helps shoppers understand what they can afford, and the Rent Affordability Calculator, which helps renters find homes that fit their budget, demonstrate Zillow's focus on helping more people confidently navigate affordability and find a home that fits their financial goals.
Together, these advancements move Zillow closer to its mission of making it easier to get home through a connected, tech-powered real-estate ecosystem.
About Zillow Group:
Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate app and website in
Zillow Group's affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Zillow Rentals®, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce®, and Follow Up Boss®.
All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2025 MFTB Holdco, Inc., a Zillow affiliate.
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FAQ
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