Zscaler Unveils Cutting-Edge AI Innovations to Stop Attacks, Protect Sensitive Data, and Enable Businesses to Embrace AI Securely

Rhea-AI Summary

Zscaler (NASDAQ: ZS) has unveiled advanced AI security capabilities to enhance data protection and combat cyberattacks. The company's platform, which processes over 500 trillion security signals daily, introduced several key innovations: AI-powered data security classification with over 200 categories for sensitive content identification, enhanced generative AI protections with expanded prompt visibility for applications like Microsoft CoPilot, AI-powered segmentation for streamlined app management, and AI-powered Network Intelligence for improved performance monitoring and ISP issue detection. These new features aim to help organizations adopt AI technologies securely while maintaining regulatory compliance and protecting proprietary information.

Positive

• Platform processes over 500 trillion security signals daily, providing extensive real-world telemetry for AI engines
• New AI-powered data security classification covers 200+ categories for enhanced sensitive content identification
• Advanced prompt classification and inspection for GenAI applications like Microsoft CoPilot
• Introduction of first purpose-built user-to-application segmentation AI automation engine
• New Network Intelligence feature enables proactive detection and analysis of ISP issues

Negative

• None.

Insights

Cybersecurity Technology Analyst

Zscaler's new AI security capabilities strengthen its competitive position in cloud security by addressing critical enterprise concerns around AI adoption.

Zscaler has unveiled a comprehensive set of AI-powered security innovations that strategically position the company at the intersection of two critical enterprise priorities: cloud security and responsible AI adoption. The timing is particularly significant as organizations struggle to balance AI innovation with data protection concerns.

The most technically impressive announcement is their enhanced data classification system that now covers over 200 categories of sensitive content. This represents a substantial advancement beyond traditional regex-based detection methods, enabling much more sophisticated identification of sensitive information that could be exposed through AI systems.

The new generative AI protections for applications like Microsoft Copilot address a critical security gap in enterprise environments. As organizations rapidly deploy these productivity tools, the ability to monitor and control prompts represents essential risk mitigation for preventing data leakage through these new vectors.

Particularly noteworthy is Zscaler's AI-powered segmentation capability, which automates the traditionally complex and labor-intensive process of implementing zero-trust architectures. By simplifying application grouping and segmentation with built-in user identity, Zscaler is removing a significant friction point in zero-trust implementation.

The ZDX Network Intelligence capabilities demonstrate Zscaler's understanding of the performance challenges in distributed cloud environments. By providing AI-powered visibility into ISP performance issues and enabling proactive rerouting, Zscaler is addressing the critical need for reliability in cloud-dependent operations.

These innovations leverage Zscaler's significant data advantage—processing over 500 trillion security signals daily—which provides the essential training foundation for effective security AI. This scale of real-world telemetry represents a substantial competitive moat against smaller security providers attempting to develop similar AI capabilities.

AI-Powered Innovations Defend Against Evolving Threats and Protect Sensitive Data, Empowering Enterprises to Innovate Securely

LAS VEGAS, June 03, 2025 (GLOBE NEWSWIRE) -- Zenith Live Las Vegas — Zscaler, Inc. (NASDAQ: ZS), the leader in cloud security, today announced advanced artificial intelligence (AI) security capabilities and new AI-powered innovations to enhance data security and stop cyberattacks. These advancements address critical challenges for businesses adopting AI, including safeguarding proprietary information and maintaining regulatory compliance.

As organizations adapt to the era of artificial intelligence, Zscaler is enabling businesses to adopt advanced AI technologies securely and at scale. The Zscaler platform securely connects users, devices, and data across distributed environments, leveraging the world’s largest inline security cloud—processing over 500 trillion security signals every day. This unparalleled real-world telemetry powers Zscaler’s AI engines, delivering highly accurate threat detection and effective automated security.

Zscaler’s latest AI-focused solutions address the complexities associated with deploying advanced AI tools in large, distributed environments. The new capabilities drive precision, automate threat neutralization, and power frictionless collaboration by harnessing the power of AI to unify users, applications, devices, clouds, and branches.

The following solutions—showcased during Zenith Live 2025—are available for Zscaler customers to accelerate secure, AI-driven innovation:

• AI-powered Data Security Classification: Zscaler’s newest AI-powered data security classification brings human-like intuition to identifying sensitive content, now including more than 200 categories, allowing advanced classifications that find new and unexpected sensitive data beyond traditional regex-based signature detection. As a result, organizations can get very granular data security posture assessment in a fraction of the time.
• Enhanced Generative AI Protections with Expanded Prompt Visibility: Zscaler delivers greater visibility and control over GenAI applications, including Microsoft CoPilot, by enabling advanced prompt classification and inspection. Organizations can block prompts that violate policies and leverage existing DLP capabilities to safeguard sensitive data and ensure compliance across AI-powered workflows.
• AI-Powered Segmentation: Enhancements include the first purpose-built user-to-application segmentation AI automation engine to now simplify app management, app grouping and segmentation workflows with user identity built in. This capability significantly accelerates the segmentation workflow to rapidly improve an organization's security posture.
• Zscaler Digital Experience (ZDX) Network Intelligence: Powered with AI, Network Operations can now instantly benchmark and visualize internet and regional ISP performance, correlating last-mile and intermediate ISP outages with multi-path flow analysis to optimize connections to Zscaler data centers and applications, ensuring greater reliability and improved performance. Additionally, network operations teams can also proactively detect, isolate, and analyze trends for disruptive ISP issues, such as packet loss impacting users, enabling faster remediation through rerouting, and cost savings via better ISP negotiations.

"Zscaler is redesigning the boundaries of enterprise security by advancing AI-driven innovations that address the complex challenges of today's digital age," said Adam Geller, Chief Product Officer, Zscaler. "With industry-first capabilities like AI-driven threat detection and automated segmentation, we empower organizations to adopt and scale AI responsibly and securely. These advancements not only neutralize emerging threats but accelerate collaboration and operational efficiency, allowing businesses to capitalize on the transformative power of AI with confidence and precision."

Forward-Looking Statements
This press release contains forward-looking statements that are based on our management's beliefs and assumptions and on information currently available to our management. These forward-looking statements include the expectations, beliefs, plans, and intentions relating to new innovations Zscaler is developing. Such statements include statements regarding future product capabilities and offerings and expected benefits to Zscaler and its customers. These forward-looking statements are subject to the safe harbor provisions created by the Private Securities Litigation Reform Act of 1995. A significant number of factors could cause actual results to differ materially from statements made in this press release, including (i) delays and unexpected difficulties and expenses in executing the product capabilities and offerings, (ii) changes in the regulatory landscape related to AI and (iii) uncertainty as to whether future sales will justify the investments in the product capabilities and offerings. Additional risks and uncertainties are set forth in our most recent Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission (“SEC”) on May 29, 2025, which is available on our website at ir.zscaler.com and on the SEC's website at www.sec.gov. Any forward-looking statements in this release are based on the limited information currently available to Zscaler as of the date hereof, which is subject to change, and Zscaler will not necessarily update the information, even if new information becomes available in the future.

About Zscaler
Zscaler (NASDAQ: ZS) accelerates digital transformation so customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange™ platform protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Distributed across more than 150 data centers globally, the SASE-based Zero Trust Exchange™ is the world’s largest in-line cloud security platform.

Media Contact
Nick Gonzalez
Sr. Manager, Media Relations
press@zscaler.com

FAQ

What new AI security features did Zscaler (ZS) announce in June 2025?

Zscaler announced AI-powered data security classification with 200+ categories, enhanced generative AI protections with prompt visibility, AI-powered segmentation for app management, and ZDX Network Intelligence for performance monitoring and ISP issue detection.

How many security signals does Zscaler's platform process daily?

Zscaler's platform processes over 500 trillion security signals every day through its security cloud.

What is Zscaler's new GenAI protection capability?

Zscaler's enhanced GenAI protection provides visibility and control over GenAI applications like Microsoft CoPilot, enabling prompt classification, inspection, and policy violation blocking.

How does Zscaler's new Network Intelligence feature benefit organizations?

The Network Intelligence feature allows organizations to benchmark internet and ISP performance, detect outages, analyze trends, and optimize connections, leading to improved reliability and potential cost savings through better ISP negotiations.

What is the purpose of Zscaler's new AI-powered segmentation feature?

The AI-powered segmentation feature simplifies app management, grouping, and segmentation workflows with built-in user identity, helping organizations rapidly improve their security posture.