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Lottery.com (Nasdaq: LTRY, LTRYW) announced significant leadership changes to enhance its strategic direction. William Thompson joins as the Chair of the Audit Committee, bringing extensive financial and governmental expertise. Ryan Dickinson is promoted to Chief Financial Officer and President, while Katie Lever becomes Chief Operating Officer and Chief Legal Officer, and Matt Clemenson is named Chief Revenue Officer. CEO Tony DiMatteo emphasized that these appointments are crucial for the company’s growth and operational optimization.
Lottery.com has partnered with ICARO Media Group to promote its online lottery platform across global markets, including Latin America, Europe, and North America. ICARO, utilizing its AI-driven media technology, will market Lottery.com products to 4.2 million unique monthly users in one LATAM market while aiming to reach over 220 million subscribers in total. This partnership emphasizes Lottery.com's expanding B2B2C business strategy and aims to enhance user engagement through ICARO's broad reach in the telecom and media landscape.
Lottery.com (Nasdaq: LTRY, LTRYW) has chosen Algorand's blockchain for its Project Nexus, a platform aimed at revolutionizing lottery and online gaming. This collaboration emphasizes Lottery.com’s commitment to enhancing user experience through security, scalability, and environmentally sustainable practices. CEO Tony DiMatteo highlighted Algorand's efficiency and commitment to transparency and sustainability, aligning with the company's vision to move gaming towards blockchain technology. The partnership is expected to boost Lottery.com’s growth in the evolving gaming landscape.
Lottery.com (Nasdaq: LTRY, LTRYW) has partnered with T-Mobile to become the exclusive digital lottery brand for in-vehicle advertising. This agreement allows Lottery.com to execute geo-targeted campaigns aimed at a captive audience in rideshare vehicles. T-Mobile's Marketing Solutions team will facilitate this initiative, enabling Lottery.com to expand its brand awareness and reach in jurisdictions where it offers services. Initial results indicate high engagement and conversion rates, supporting Lottery.com’s B2C growth strategy.
Lottery.com Inc. (Nasdaq: LTRY, LTRYW) has launched LotteryLink, a significant B2B affiliate marketing initiative aimed at expanding its brand reach. Funded by $30 million from a previous sale of advertising credits, the company initiated B2C marketing campaigns in December 2021 to attract new users through targeted digital ads. The CEO emphasized a focus on user growth and capital discipline, indicating a strategy to enhance profitability through strategic initiatives like LotteryLink.
Lottery.com (Nasdaq: LTRY, LTRYW) has announced the addition of four key hires to bolster its strategic growth initiatives. Key appointments include Amy Lawrence as Vice President of Compliance, Pedro De Ona as Vice President of Research and Development, Marielle Bianchino as Vice President of Marketing, and Jim Schonewolf as Vice President of Digital Media Sales. CEO Tony DiMatteo expressed confidence in the new leadership's ability to accelerate the company's growth strategy, particularly through targeted marketing and compliance efforts in new jurisdictions.
Lottery.com (Nasdaq: LTRY) announced that CEO and Co-Founder Tony DiMatteo will participate in a fireside chat at the ICR Virtual Conference 2022 on January 11, 2022, at 8:00 AM ET. This session will be hosted by Jason Tilchen, an Equity Research Analyst at Canaccord Genuity Group. A live webcast of the event will be available on Lottery.com’s Investor Relations website, with a replay accessible for 90 days. The ICR Conference is a significant event featuring over 300 companies, focusing on insights into growth strategies and investment trends.
Lottery.com Inc. (Nasdaq: LTRY, LTRYW) has appointed Greg Potts as the Global Vice President of Affiliate Success. With over 25 years of strategic marketing experience, Potts will spearhead the company’s B2B growth strategy and oversee its newly launched Global Affiliate Marketing Program. The company plans to launch targeted customer marketing campaigns before 2021 ends, focusing on paid social media and SEO, while maintaining customer acquisition costs at approximately $4 per user. Gross profit per transaction rose to $1.69 in Q3 2021, up from $0.93 the previous year.
Lottery.com (Nasdaq: LTRY, LTRYW) will participate in the Jefferies Sports Betting and iGaming Summit on December 2, 2021, with Co-Founder and CEO Tony DiMatteo leading a fireside chat at 4:00 p.m. Eastern Time. The event provides a platform for discussing the company's innovative lottery technology and community initiatives. Interested participants can access the live webcast and its replay for 30 days here.
Lottery.com announced a video by CEO Tony DiMatteo discussing the company's Global Affiliate Marketing Program and growth initiatives. This program aims to create multiple revenue streams and enhance the B2B2C user base, with expected sales growth into Q4 2021 and beyond. Lottery.com focuses on transforming lottery play through innovative technology, catering to players and partners both domestically and internationally, while also promoting charitable giving through its platform WinTogether.org.