BALLYS Stock Price, News & Analysis
Company Description
Bally’s Corporation (NYSE: BALY) is a global casino-entertainment and gaming company with a growing omni-channel presence that combines retail casinos with interactive gaming platforms. According to the company’s public disclosures, Bally’s owns and operates casinos across multiple U.S. states and in the United Kingdom, and is active in both land-based and online gaming, lottery management and sports betting. The company’s common stock is listed on the New York Stock Exchange under the symbol BALY, and its principal executive offices are located in Providence, Rhode Island.
Bally’s describes itself as a fast-growing national brand with a footprint that includes casinos in 11 U.S. states, a retail casino in Newcastle in the United Kingdom, a golf course in New York and a horse racetrack in Colorado. Through its various loyalty programs, Bally’s reports serving millions of domestic and international customers. Its casino operations include thousands of slot machines, hundreds of table games and several thousand hotel rooms, reflecting a business model centered on destination and regional casino-resort properties.
Business Segments and Operations
In its earnings materials, Bally’s organizes its activities into several reportable segments: Casinos & Resorts, International Interactive and North America Interactive, with an additional Corporate & Other category. The Casinos & Resorts segment encompasses the company’s brick-and-mortar casinos, hotels and related amenities. The International Interactive segment has focused on online operations outside North America, while the North America Interactive segment covers online sports betting and iGaming activities in North American jurisdictions where Bally’s holds licenses.
Bally’s has highlighted its acquisition of Aspers Casino in Newcastle, UK, as expanding its international reach. The company also notes that it holds online sports betting (OSB) licenses in multiple North American jurisdictions, supporting its interactive operations. Within its interactive portfolio, Bally’s has referenced Bally Casino as an iCasino platform and has described its International Interactive division (formerly Gamesys Group) as a global interactive gaming operator.
Omni-Channel and Interactive Strategy
Bally’s emphasizes an omni-channel approach that links its physical casinos with online offerings. Public statements describe the company as an entertainment-focused operator that participates in retail and online gaming, lottery and sports betting. Bally’s has also disclosed that it owns Bally Bet, which it characterizes as a sports betting platform, and that it has a significant economic stake in Intralot S.A., a lottery management and services business listed on the Athens Stock Exchange.
Through a transaction completed in October 2025, Intralot acquired Bally’s International Interactive business and combined it with Intralot’s global lottery and gaming operations. Bally’s reported that this transaction resulted in Bally’s becoming the majority shareholder of Intralot, holding a majority equity interest. The company has stated that this combination creates a large-scale iGaming and lottery operator with activity across business-to-government (B2G), business-to-business (B2B) and business-to-consumer (B2C) channels.
Development and Expansion Projects
Bally’s has disclosed several significant development initiatives. In Chicago, the company is developing a permanent gaming and entertainment destination resort within the city limits. Public descriptions of this project reference a casino with slots and table games, a hotel tower, a theater, multiple food and beverage venues and a river-side public park. Bally’s also operates a temporary casino at the historic Medinah Temple as part of the Chicago project and has launched a Community Investment Program that allows local residents to invest in the Bally’s Chicago casino and resort project.
In Las Vegas, Bally’s has announced plans for “Bally’s Las Vegas,” an integrated resort project on the former Tropicana Las Vegas site. Company communications describe a planned two-tower hotel complex, a casino, an entertainment venue and a large-scale retail, dining and entertainment offering on a campus shared with the future home of the Las Vegas Athletics Major League Baseball ballpark. Bally’s also notes that it holds rights to developable land at this former Tropicana site.
Bally’s has additionally discussed a proposed large-scale casino and resort project in the Bronx, New York, describing it as a potential multi-billion-dollar integrated resort and noting that it is one of the remaining applicants for a downstate New York gaming license. The company has also referenced strategic capital investments in other gaming operators, such as Star Entertainment Group in Australia, as part of its broader capital deployment strategy.
Financial Structure and Capital Management
Through multiple Form 8-K filings and press releases, Bally’s has outlined an active approach to its capital structure. The company has reported amendments to its revolving credit facility, including extensions of maturities and increases in revolving commitments, as well as an Incremental Joinder Agreement that increased commitments under its senior secured revolving credit facility. Bally’s has also described a planned and then amended sale and leaseback transaction involving its Twin River Lincoln Casino Resort, with the intention of using proceeds to reduce secured debt and revolving credit facility balances.
The company has disclosed term loan commitments, including an amended and restated commitment letter providing for initial and delayed draw term loans. Bally’s has stated that proceeds from these term loans, together with other sources such as sale-leaseback proceeds, are intended for general corporate purposes, repayment of existing term loans or revolving borrowings, and payment of licensing fees related to a New York State casino license.
Corporate Structure and Regulatory Context
Bally’s Corporation is incorporated in Delaware and is subject to U.S. securities regulation as an NYSE-listed issuer. Its SEC filings confirm that its common stock has a par value of $0.01 per share and trades under the symbol BALY. The company files periodic and current reports with the Securities and Exchange Commission, including Forms 10-Q, 10-K and 8-K, and has used Form 12b-25 to notify the SEC of a delayed quarterly filing while indicating an intention to file within the allowed extension period.
In connection with its transactions, such as the sale of Bally’s International Interactive to Intralot and its merger with The Queen Casino & Entertainment, Bally’s has provided pro forma financial information and carve-out financial statements. These disclosures are intended to illustrate the combined financial impact of major acquisitions or dispositions and to provide additional context around segment performance.
Events and Entertainment Partnerships
Bally’s properties are used as venues for live events and entertainment. For example, Bally’s Atlantic City has been identified as the host site for a televised open boxing combine organized by TBL Team Boxing League, with the event described as part of an evolving relationship between Bally’s and TBL. This illustrates how Bally’s casinos can function as platforms for sports-related and entertainment events that complement their core gaming operations.
FAQs
The following questions and answers summarize key points about Bally’s Corporation based solely on its public disclosures.
Stock Performance
BALLYS (BALY) stock last traded at $12.42, down 2.66% from the previous close. Over the past 12 months, the stock has lost 26.3%, ranking #1,681 in 52-week price change. At a market capitalization of $630.3M, BALY is classified as a small-cap stock with approximately 49.2M shares outstanding.
Latest News
BALLYS has 10 recent news articles, with the latest published 2 days ago. Of the recent coverage, 2 articles coincided with positive price movement and 8 with negative movement. Key topics include earnings, earnings date, conferences, acquisition. View all BALY news →
SEC Filings
BALLYS has filed 5 recent SEC filings, including 1 Form 4, 1 Form NT 10-K, 1 Form 8-K, 1 Form SCHEDULE 13G/A. The most recent filing was submitted on March 17, 2026. SEC filings provide transparency into a company's financial condition, material events, and regulatory compliance. View all BALY SEC filings →
Financial Highlights
BALLYS generated $2.5B in revenue over the trailing twelve months, operating income reached -$258.3M (-10.5% operating margin), and net income was -$567.8M, reflecting a -23.2% net profit margin. Diluted earnings per share stood at $-11.71. The company generated $114.0M in operating cash flow. With a current ratio of 0.66, short-term liquidity bears monitoring.
Upcoming Events
Repayment of maturing loans
RCF maturity
Conditional loan maturity
Convertible notes mature
Term loan maturity
BALLYS has 6 upcoming scheduled events. The next event, "Repayment of maturing loans", is scheduled for January 1, 2028 (in 653 days). 6 of the upcoming events are financial in nature, such as earnings calls or quarterly results. Investors can track these dates to stay informed about potential catalysts that may affect the BALY stock price.
Short Interest History
Short interest in BALLYS (BALY) currently stands at 694.5 thousand shares, up 14.2% from the previous reporting period, representing 1.6% of the float. Over the past 12 months, short interest has increased by 727.5%. This relatively low short interest suggests limited bearish sentiment. The 9.5 days to cover indicates moderate liquidity for short covering.
Days to Cover History
Days to cover for BALLYS (BALY) currently stands at 9.5 days, up 34.3% from the previous period. This moderate days-to-cover ratio suggests reasonable liquidity for short covering, requiring about a week of average trading volume. The days to cover has increased 742.5% over the past year, indicating either rising short interest or declining trading volume. The ratio has shown significant volatility over the period, ranging from 1.1 to 9.5 days.
BALY Company Profile & Sector Positioning
BALLYS (BALY) operates in the Resorts & Casinos industry within the broader Hotels & Motels sector and is listed on the NYSE. In monthly performance, the stock ranks #1,245 among all tracked companies.
Investors comparing BALY often look at related companies in the same sector, including Golden Entrtnmnt (GDEN), Studio City International Holdings (MSC), Monarch Casino (MCRI), Penn Ent (PENN), and Full House Resor (FLL). Comparing financial metrics, valuation ratios, and stock performance across these peers can help investors evaluate BALY's relative position within its industry.