Company Description
Badger Meter, Inc. (NYSE: BMI) operates in the totalizing fluid meter and counting device manufacturing industry within the broader manufacturing sector. According to company disclosures, Badger Meter has more than a century of water technology innovation and focuses on providing comprehensive water management solutions. The company describes itself as a global participant in smart water management, with a significant presence in the United States.
Badger Meter’s business centers on its BlueEdge™ / BlueEdge® suite, which it characterizes as a tailorable portfolio of smart measurement hardware, reliable communications, data visualization and analytics software, and ongoing support and industry expertise. Through this suite, Badger Meter aims to help customers optimize their operations and contribute to the sustainable use and protection of water, which it calls the world’s most precious resource. The company’s solutions are positioned around digital smart water technologies that support monitoring, measurement and management of water across the water cycle.
In its public communications, Badger Meter highlights demand for its cellular Advanced Metering Infrastructure (AMI) and broader smart water offerings. The company reports ongoing customer adoption of digital smart water solutions, including metering, software-as-a-service (SaaS) offerings under the BEACON® brand, water quality and remote monitoring solutions, and other technology-enabled products. Utility water sales and flow instrumentation products are both referenced as important parts of its operations, with utility water sales described as a key growth driver.
Badger Meter also reports that its business model has historically been replacement-driven, with growth increasingly influenced by the adoption of digital and cellular-based technologies. The company has discussed favorable industry fundamentals and secular drivers that support the adoption of digital water technology by utilities and by commercial and industrial customers. It has also emphasized structural sales mix improvements resulting from customer technology adoption, which have supported higher gross margin ranges over time.
Corporate communications indicate that Badger Meter pursues growth both organically and through acquisitions. The company completed the acquisition of SmartCover in January 2025 and has described SmartCover’s capabilities in sewer, lift-station and stormwater monitoring as a complement to the BlueEdge portfolio. Badger Meter has stated that it is working to deliver anticipated sales and cost synergies from this acquisition and to leverage its resources across SmartCover’s business, while identifying go-to-market opportunities for SmartCover as part of its broader suite.
Badger Meter’s leadership has also referenced its role in supporting customers facing extreme weather events and other water-related challenges. The company links its solutions to outcomes such as improved monitoring, enhanced visibility into water systems and support for long-term sustainability objectives. It has publicly noted recognition on sustainability rankings and has tied its internal continuous improvement mindset to both environmental and financial performance, although specific rankings and metrics are disclosed in separate sustainability materials.
From a capital allocation perspective, Badger Meter’s Board of Directors has authorized regular quarterly cash dividends and has a long history of annual dividend growth. The company has also approved share repurchase authorizations, describing these actions as part of a broader capital allocation framework that balances returning capital to shareholders with funding internal innovation and acquisitions. Management communications frequently reference free cash flow generation, a strong balance sheet and the ability to fund strategic priorities.
Badger Meter remains a single-segment reporting company for external purposes, according to its leadership commentary, despite expanding its portfolio and global reach. The company’s financial results and outlook communications emphasize high single-digit long-term revenue growth expectations, normalized gross margin ranges, and the impact of tariff and trade dynamics on costs and pricing. While specific quarterly and annual figures change over time, these disclosures illustrate how Badger Meter views its long-term positioning in the smart water management space.
Business model and revenue drivers
Based on its public statements, Badger Meter generates revenue primarily through the sale of smart measurement hardware, related communications technologies, software (including BEACON® SaaS), and water management and monitoring solutions. Utility water sales have been repeatedly cited as a major contributor, driven by customer adoption of digital smart water solutions, including mechanical and ultrasonic meters, cellular radio endpoints and software platforms. The company also reports sales of flow instrumentation products, with performance influenced by water-related markets and by its emphasis on water applications versus de-emphasized non-water uses.
Badger Meter’s management commentary links revenue growth to project awards, customer order trends, and the replacement cycle for water metering and monitoring infrastructure. The company notes that structural mix shifts toward higher-technology offerings contribute to profitability, and that pricing actions and product mix help address tariff-related cost pressures. Acquisitions such as SmartCover are also described as contributing to revenue and expanding the addressable set of water management applications within the BlueEdge suite.
Role in the water technology and manufacturing sector
Within the manufacturing sector, Badger Meter is positioned at the intersection of water technology, smart infrastructure and data-enabled services. The company’s focus on totalizing fluid meters and related devices connects traditional manufacturing with digital platforms, communications networks and analytics. Its emphasis on cellular AMI, SaaS platforms and remote monitoring reflects a shift from purely hardware-based offerings toward integrated solutions that combine devices, connectivity and software.
Badger Meter’s public communications repeatedly stress the importance of supporting utilities and other customers as they address water scarcity, aging infrastructure, extreme weather and regulatory or policy changes. By providing measurement, monitoring and data tools, the company seeks to enable better decision-making around water usage, system performance and asset management. These themes appear consistently in its earnings releases, dividend announcements and acquisition updates.
Corporate governance and executive structure
Badger Meter is incorporated in Wisconsin and files reports with the U.S. Securities and Exchange Commission under Commission File Number 1-6706. The company has disclosed a series of executive leadership appointments and changes, including roles such as Executive Vice President – North America Municipal Utility, Vice President – Chief Financial Officer and Treasurer, Vice President – Customer Support and General Manager – SmartCover, Executive Vice President – SaaS, Global Commercial and International Utility, and Vice President – Controller. These roles reflect a focus on financial management, municipal utility markets, customer support, software and international operations.
Through an 8-K filing, Badger Meter has also described amended and restated Key Executive Employment Agreements that provide for certain payments and benefits in the event of a change-in-control and a qualifying termination of employment. These agreements cover the Chief Executive Officer and other executive officers and outline severance multiples of annual cash compensation, continued benefits, outplacement services and other provisions, subject to conditions such as release of claims and post-termination restrictions.
Dividends, share repurchases and financial profile
Badger Meter regularly communicates its dividend policy and share repurchase activity. The Board of Directors has declared recurring quarterly cash dividends and has cited a multi-decade record of consecutive annual dividend increases. The company has also authorized share repurchase programs, specifying maximum dollar amounts and time frames, and has described the flexibility to repurchase shares through various methods subject to market conditions and legal requirements.
In its quarterly financial reports, Badger Meter provides information on net sales, operating earnings, gross margin, selling, engineering and administration expenses, tax rates, net earnings and earnings per share. The company also discloses cash flow from operations, investing and financing activities, as well as balance sheet items such as cash and cash equivalents, receivables, inventories, property, plant and equipment, intangible assets, goodwill, payables, deferred income taxes and shareholders’ equity. These disclosures illustrate a capital structure that supports both ongoing operations and growth initiatives, including acquisitions.
Use of non-GAAP measures
Badger Meter uses non-GAAP measures it refers to as “Base” metrics in its financial communications, particularly in the year following acquisitions. These Base measures exclude the contribution of acquired businesses such as SmartCover and are presented alongside GAAP results. The company provides reconciliations of Base measures to the most comparable GAAP measures and states that management believes these metrics help facilitate year-over-year comparisons of operating results.