Better Choice Co Stock Price, News & Analysis
Company Description
Better Choice Company Inc. (historically trading under the ticker BTTR on the NYSE American) has operated as a pet health and wellness company. According to company disclosures, Better Choice focuses on products and services that help dogs and cats live healthier, happier and longer lives, with an emphasis on an alternative, nutrition-based approach compared to conventional dog and cat food offerings. The company has positioned its portfolio of brands to align with trends in pet humanization and consumer attention to health and wellness.
Better Choice describes a multi-decade track record of selling trusted pet health and wellness products and highlights the use of an established digital footprint to provide pet parents with information to make decisions about their pets’ health. The company states that it sells the majority of its dog food, cat food and treats under the Halo brand. Halo-branded offerings are described as providing sustainably sourced kibble and canned food derived from real whole meat, along with minimally processed raw-diet dog food and treats.
In earlier descriptions, Better Choice Company Inc. has also been characterized as operating as an animal health and wellness company offering raw-diet dog food and treats, naturally formulated premium kibble and canned dog and cat food, hemp-based CBD soft chews and flavor-infused tinctures, oral care products, supplements and grooming aids. These products have been provided for dogs, cats and pet parents under brand names that include Halo, TruDog, TruGold, Rawgo! and Orapup. The company has indicated that it primarily sells its products through its own online portal, as well as through online retailers and pet specialty stores, with operations in the United States, Canada and Asia.
Corporate information available for Better Choice Company Inc. indicates that the company was founded in 2013 and has been headquartered in Florida. Its shares have traded on the NYSE American exchange. Over time, Better Choice has described itself as a rapidly growing pet health and wellness company and, in more recent communications, as part of a combined entity seeking to emerge as a global health and wellness company providing products and solutions for pets, people and families.
A significant corporate development for investors researching the historical BTTR symbol is the business combination between Better Choice Company Inc. and SRx Health Solutions, Inc. As disclosed in company news, this business combination closed in April 2025. Following that transaction, the combined company completed a legal name change to SRx Health Solutions Inc. and began trading on the NYSE American under the new ticker symbol SRXH on April 30, 2025. Better Choice has stated that this combined company aims to operate as a global health and wellness company focused on better products and solutions for pets, people and families.
For context on its brand portfolio, Better Choice has repeatedly highlighted Halo as its primary brand for dog food, cat food and treats. The company has stated that Halo focuses on sustainably sourced kibble and canned food derived from real whole meat and minimally processed raw-diet offerings. In addition, prior descriptions reference other brands such as TruDog, TruGold, Rawgo! and Orapup, as well as categories that include hemp-based CBD soft chews, flavor-infused tinctures, oral care products, supplements and grooming aids. These details outline the breadth of pet-focused health and nutrition products historically associated with Better Choice.
Distribution channels described by the company include direct-to-consumer sales through its online portal, sales via online retailers and placement in pet specialty stores. Historically, the company has also referenced operations in multiple geographic regions, including the United States, Canada and Asia, and has disclosed a transaction involving the sale of Halo’s business in Asia while retaining ownership of key North American operations and global operations outside of Asia.
From an investor perspective, the historical BTTR listing is now associated with a company that has undergone a business combination and name and ticker change. The BTTR symbol represents the period in which Better Choice Company Inc. operated under that name and ticker, focused on pet health and wellness products, particularly through the Halo brand and other related brands. For information on the ongoing operations of the combined company, investors are directed in company communications to the new name, SRx Health Solutions Inc., and the SRXH ticker on the NYSE American.
Stock Performance
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SEC Filings
No SEC filings available for Better Choice Co.
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Short Interest History
Short interest in Better Choice Co (BTTR) currently stands at 79.6 thousand shares, down 7.4% from the previous reporting period, representing 3.3% of the float. Over the past 12 months, short interest has decreased by 27.5%. This relatively low short interest suggests limited bearish sentiment.
Days to Cover History
Days to cover for Better Choice Co (BTTR) currently stands at 1.2 days, up 20% from the previous period. This low days-to-cover ratio indicates high liquidity, allowing short sellers to quickly exit positions if needed. The ratio has shown significant volatility over the period, ranging from 1.0 to 1.8 days.