Celsius Hldgs Stock Price, News & Analysis

Celsius Holdings, Inc. (NASDAQ: CELH) is a functional beverage company in the soft drink manufacturing industry. According to its public disclosures, the company owns and markets a portfolio of functional beverage brands, including the CELSIUS® energy drink brand, CELSIUS HYDRATION™ hydration beverages, health and wellness brand Alani Nu®, and Rockstar Energy® in the United States and Canada. Celsius Holdings describes itself as being "born in fitness" and focused on the rapidly growing, better-for-you, functional beverage category.

The company’s common stock is listed on the Nasdaq Capital Market under the ticker symbol CELH. Celsius Holdings is incorporated in Nevada and has its principal executive offices in Boca Raton, Florida, as disclosed in multiple SEC filings. Through its portfolio, the company participates in the ready-to-drink (RTD) energy and functional beverage segment of the broader nonalcoholic beverage market.

Business model and portfolio focus

Celsius Holdings states that it "creates and markets" functional beverage products, emphasizing brand building, category positioning and commercial execution. In its earnings releases, the company highlights retail sales growth, market share in the U.S. RTD energy category and performance across its portfolio. The CELSIUS brand is positioned as a functional energy beverage, CELSIUS HYDRATION as a hydration-focused line, Alani Nu as a health and wellness brand with strong resonance among energy drink consumers, and Rockstar Energy as a classic energy brand.

Based on company disclosures, Celsius Holdings’ portfolio is often described as a "modern energy" or "total energy" portfolio, reflecting its participation across different consumer segments within the RTD energy category. The company reports scanner-based retail sales and market share data in U.S. tracked channels, indicating that it closely monitors category dynamics and brand performance at retail.

Strategic partnership with PepsiCo

Celsius Holdings has entered into a long-term commercial relationship with PepsiCo, Inc. As disclosed in its Form 8-K filings, PepsiCo serves as the exclusive distributor for certain Celsius products in the United States and, under an amended and restated distribution agreement, distributes CELSIUS, Alani Nu and Rockstar Energy products in the U.S. and Canada. Celsius Holdings describes this arrangement as a strategic energy partnership, under which it acts as PepsiCo’s "strategic energy drink captain" in the U.S., helping to manage a unified energy portfolio across these brands.

The company has also issued Series A and Series B convertible preferred stock to PepsiCo. SEC filings state that PepsiCo’s ownership in Celsius Holdings increased to approximately 11% on an as-converted basis following an additional investment in preferred stock. In connection with these investments, PepsiCo has the right to designate directors to the Celsius Holdings board and holds registration and other rights described in the company’s agreements.

Acquisitions and portfolio development

Celsius Holdings has expanded its portfolio through acquisitions. According to its public filings, the company completed the acquisition of Alani Nutrition LLC (Alani Nu) on April 1, 2025. It also completed the acquisition of certain assets and assumed certain liabilities comprising the Rockstar Energy brand in the U.S. and Canada pursuant to a transaction agreement with PepsiCo. An 8-K and subsequent 8-K/A describe this as the Rockstar Acquisition and include abbreviated financial statements and pro forma financial information for the Rockstar Energy Drink assets.

These acquisitions are reflected in the company’s reported financial results and market share commentary. In its second and third quarter 2025 earnings releases, Celsius Holdings attributes significant revenue and retail sales growth to the addition of Alani Nu and Rockstar Energy, alongside growth in the CELSIUS brand. The company also notes that the addition of Rockstar Energy broadens its total energy portfolio by adding a classic energy offering to complement its performance-forward and modern energy positioning.

Market presence and category role

In its earnings communications, Celsius Holdings reports its dollar share of the U.S. RTD energy category and portfolio retail sales performance in U.S. tracked channels. The company highlights growth in market share, retail sales, and scanner-based measures for the CELSIUS, Alani Nu and Rockstar Energy brands. It also discusses consumer demand for sugar-free, functional beverages and describes the RTD energy category as undergoing rapid transformation.

Celsius Holdings reports international revenue and references expansion markets such as the UK, Ireland, France, Australia, New Zealand, the Nordics and Benelux in its financial results. These disclosures indicate that, while a large portion of its business is in North America, the company also participates in selected international markets through its functional beverage portfolio.

Capital structure and shareholder-focused actions

SEC filings show that Celsius Holdings has issued convertible preferred stock to PepsiCo and carries long-term debt under credit facilities. The company has also disclosed that it may seek to refinance portions of its outstanding indebtedness and has provided lender presentations containing selected and pro forma financial information, including non-GAAP measures such as Adjusted EBITDA and Adjusted Diluted EPS.

In November 2025, Celsius Holdings announced that its board of directors authorized a share repurchase program under which the company may repurchase up to $300 million of its outstanding common stock. According to the related Form 8-K, repurchases may be executed through open market purchases, privately negotiated transactions, or other means, and the program has no expiration date and may be modified, suspended or terminated at any time.

Governance and regulatory reporting

Celsius Holdings is subject to the reporting requirements of the Securities Exchange Act of 1934 and files annual, quarterly and current reports with the U.S. Securities and Exchange Commission. Its Form 8-K filings cover matters such as acquisitions, financing arrangements, board appointments, earnings releases, and share repurchase authorizations. The company also discloses that it uses its investor relations website and webcasts as channels for disseminating material information in a manner consistent with Regulation Fair Disclosure.

The company’s board structure reflects its strategic relationship with PepsiCo, with PepsiCo-designated directors serving pursuant to the terms of the preferred stock purchase agreements. Celsius Holdings has also disclosed stockholder advisory votes regarding executive compensation and the board’s decision on the frequency of such votes.

Investor communications and financial metrics

Celsius Holdings regularly provides earnings releases and investor presentations that include GAAP and non-GAAP financial measures. The company explains that it uses non-GAAP metrics such as Adjusted EBITDA and Adjusted Diluted EPS to assess performance and believes these measures provide additional insight into its operations. Reconciliations of non-GAAP measures to the most directly comparable GAAP measures are included in its public financial materials.

In its communications, the company discusses factors that influence reported results, including distribution transitions, inventory movements, promotional activity, and acquisition-related accounting impacts. It also comments on gross margin drivers such as material costs, price mix, channel mix, and the margin profiles of acquired brands.

Status and listing

Based on the most recent SEC filings and press releases provided, Celsius Holdings remains an active registrant with common stock trading on the Nasdaq Capital Market under the symbol CELH. There is no indication in the supplied documents of a delisting, deregistration, completed merger into another public company, or bankruptcy filing.