Genius Sports Stock Price, News & Analysis

Genius Sports Limited (NYSE: GENI) is described in its public disclosures and news releases as the official data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media. The company positions its technology as the operating system of modern sport, using proprietary platforms and data infrastructure to create immersive products and fan experiences across the sports industry.

According to company materials, Genius Sports operates as a business-to-business provider to sports leagues and federations, regulated sportsbook operators, media companies, brands and broadcasters. Its services are organized into three key product areas: Sports Technology and Services, Betting Technology, Content and Services, and Media Technology, Content and Services. All of these offerings are described as being powered by proprietary technology and a robust data infrastructure.

The company states that its technology is used in over 150 countries worldwide and that it is a trusted partner to hundreds of sports organizations, including many of the world’s largest leagues, teams, sportsbooks, brands and broadcasters. Examples cited in its news releases include the National Football League (NFL), English Premier League, NCAA, DraftKings, FanDuel, bet365, Coca-Cola, EA Sports, CBS, NBC and ESPN. Genius Sports emphasizes its role across the entire sports value chain, from the rights holder through to the fan.

Business segments and technology platforms

Genius Sports’ segment disclosures and news updates highlight three main areas of activity. In Betting Technology, Content and Services, the company provides official data, live trading and related services to regulated sportsbook partners. Company communications note distribution of official data across top-tier competitions such as the Premier League, Serie A, European Leagues, Liga MX and the NFL, and reference relationships with operators including Hard Rock Bet Sportsbook and ESPN BET. The company has also described itself as the NFL’s exclusive distributor of real-time official play-by-play statistics, proprietary Next Gen Stats and official sports betting data feeds for global sports betting operators and media companies.

Within Media Technology, Content and Services, Genius Sports highlights its FANHub sports advertising platform and an expanding media business focused on programmatic advertising and fan activation. Through acquisitions and partnerships, including the acquisition of Sports Innovation Lab and a global partnership with Publicis Sports, the company reports that it combines official game data with fan intelligence to deliver what it calls a 360° view of the modern fan journey. Company descriptions emphasize the use of proprietary data signals and audience intelligence to support targeted media placements and sponsorship strategies.

The Sports Technology and Services segment covers technology and services provided directly to sports rights holders and governing bodies. Public statements describe products such as semi-automated offside technology (SAOT) used in football competitions, automated officiating tools and other solutions built on the company’s GeniusIQ platform. Genius Sports reports that its SAOT system is used across competitions including the Premier League, CONMEBOL tournaments and the Belgian Pro League, and that it has been selected by the Confederação Brasileira de Futebol (CBF) for use in Brasileiro Série A and Copa do Brasil.

Proprietary platforms: GeniusIQ, BetVision and FANHub

Genius Sports repeatedly references GeniusIQ as its scaled data technology platform and AI-driven operating system. Company materials describe GeniusIQ as an end-to-end AI platform that captures and processes next-generation sports data, applies machine learning to live game information and underpins products across sports, betting and media. It is cited as the foundational technology for offerings such as semi-automated offside technology, augmented broadcasts, enhanced highlights, immersive betting solutions and personalized marketing activations.

BetVision is described by the company as the world’s first immersive live betting product. According to Genius Sports, BetVision combines low-latency live streams with interactive statistics, augmentations and integrated bet slips within a single interactive player. Features mentioned in company announcements include real-time stats, augmented viewing options and a "Touch to Bet" capability that allows users to tap on a player during live games to access player stats and betting markets without leaving the live stream.

FANHub is presented as the company’s proprietary fan activation and sports advertising platform. Public statements explain that FANHub uses AI-driven technologies and proprietary data signals to connect brands with specific, verified fans at key moments of in-game action. By integrating audience intelligence with live sports data, the platform is positioned as a way for advertisers and rights holders to align messaging with game events and emotional fan engagement.

Customer and partner relationships

Across multiple news releases, Genius Sports highlights its role as a trusted partner to sports organizations, sportsbooks, media networks and brands. The company reports partnerships with major leagues and federations such as the NFL, English Premier League, NCAA, CONMEBOL and CBF, as well as with sportsbook operators including DraftKings, FanDuel, bet365, Hard Rock Bet and others. It also cites relationships with media networks and brands such as CBS, NBC, ESPN, Coca-Cola and EA Sports.

Genius Sports notes that it distributes official data and provides trading services for thousands of games per season across multiple competitions, and that it delivers augmented advertising content and in-game activations through relationships with networks such as FanDuel Sports Network. Company communications also reference collaborations with advertising and media agencies, including PMG and Publicis Sports, to extend the reach of its fan data and media inventory.

Geographic footprint and listings

Regulatory filings identify Genius Sports Limited as a foreign private issuer that files reports on Form 20-F and Form 6-K with the U.S. Securities and Exchange Commission. The company’s principal executive offices are listed in London, England, and its news releases often reference operations and activities in both London and New York. Genius Sports states that its technology is used in over 150 countries worldwide, indicating a broad international footprint. The company’s ordinary shares trade on the New York Stock Exchange under the ticker symbol GENI.

Financial reporting and segment performance

In its interim and quarterly reports furnished on Form 6-K, Genius Sports provides financial information by segment for Betting Technology, Content and Services; Media Technology, Content and Services; and Sports Technology and Services. The company has disclosed that a significant portion of its revenue is generated from the Betting Technology, Content and Services division, and that media revenue growth has been associated with higher programmatic advertising services. Management commentary in earnings releases links growth in sports technology revenue to increased sales of products built on GeniusIQ technology.

The company also reports non-GAAP measures such as Group Adjusted EBITDA, Group Adjusted EBITDA margin, Free Cash Flow and Free Cash Flow conversion. In its explanations, Genius Sports describes these metrics as tools used by management to evaluate core operating performance and to make strategic decisions, while noting that such measures are not intended as substitutes for U.S. GAAP financial measures.

Corporate governance and shareholder matters

Genius Sports holds an Annual General Meeting of Shareholders, as documented in its Form 6-K filings. These filings summarize resolutions related to the receipt and approval of annual reports and audited financial statements, the re-appointment of directors, the appointment and remuneration of auditors and authorizations for market acquisitions of the company’s own shares. The company has also disclosed decisions to change its independent registered public accounting firm, subject to shareholder approval at a future annual general meeting.

Position in the sports, betting and media ecosystem

Across its public communications, Genius Sports emphasizes its role at the intersection of sports, betting and media. By combining official sports data rights, AI-driven data platforms, computer vision technology and advertising tools, the company presents itself as a connector between rights holders, sportsbooks, media networks, brands and fans. Its products and services are described as enabling immersive broadcasts, enhanced officiating, live betting experiences and targeted marketing campaigns that respond to real-time game events.

According to the company’s own descriptions, this integrated approach is intended to support recurring revenue from long-term contracts, diversified revenue drivers across segments and the ability to expand monetization opportunities across existing and future product categories built on the same underlying technology infrastructure.