Genuine Mrktng Stock Price, News & Analysis

Genuine Marketing Group Inc. (OTC: GMGZ) is described as a retail and consumer focused marketing company that creates brand affinity and builds consumer confidence through its proprietary and patent-pending authentication platform known as ZPTAG® or ZPTAG™. The company is associated with the Communication Services sector and Advertising Agencies industry classification, and positions its technology as a way for brands and supply chain stakeholders to connect directly with end consumers at the point of purchase.

According to multiple company announcements, ZPTAG® combines the user-friendly engagement of a smartphone application with blockchain-based smart contracts. The platform authenticates products directly from the shopping aisle and at the point of purchase, enabling verification of provenance and product data for the end user. Genuine Marketing Group emphasizes that this approach is intended to build consumer confidence while supporting compliance, verification, and marketing for its industry stakeholder customers through direct engagement with consumers.

ZPTAG® technology and core functionality

The company describes ZPTAG® as a proprietary platform built around product authentication, traceability, and consumer engagement. It is presented as a closed-loop system that serves multiple types of stakeholders, including Farmers, Processors, Manufacturers, Distributors, Retailers, brands, and end consumers. Through data input, API integration, and use of IBM services such as IBM Blockchain, generative AI, and Watsonx, ZPTAG® is designed to capture and manage supply chain and product data from origin to consumer and beyond post-purchase interaction.

Genuine Marketing Group states that ZPTAG® is being developed as a solution for compliance with the FDA Food Safety Modernization Act (FSMA) Rule 204, with a focus on automating traceability and compliance requirements for supply chain stakeholders. Company materials also note that the platform can support government-mandated reporting and provide transparency for food safety and related regulatory needs.

Applications in agriculture, food safety, and carbon intensity

In several announcements, Genuine Marketing Group highlights its focus on agribusiness and commodities. The company has launched a ZPTAG® Carbon Intensity Pilot with farms and agribusinesses, giving participants early access to carbon footprint features within the platform. The pilot is intended to validate data input, test the user interface, and gather feedback from farmers and cooperatives.

The ZPTAG® Carbon Intensity and Carbon Footprint functionality is described as providing intuitive advice and monitoring related to soil health, water quality, crop yield, species diversity, and other sustainability considerations. The platform is positioned to capture carbon data and help farmers and other stakeholders realize monetary benefits offered through carbon credit and carbon impact programs. Genuine Marketing Group states that this feature is part of its broader effort to address environmental stewardship and provide monetization models for land stewardship.

The company has also referenced participation in the Commodity Classic, a major agribusiness conference, where it showcases ZPTAG® technology and its combination of carbon sustainability, food safety compliance, and transparency. Educational sessions associated with the event focus on carbon intensity management and FSMA safety and compliance, reflecting the company’s emphasis on agriculture, sustainability, and regulatory alignment.

Expansion into cannabis, hemp, and consumer packaged goods

Beyond agriculture and food safety, Genuine Marketing Group describes ZPTAG® as applicable to cannabis, hemp, wellness, luxury goods, durable goods, and consumer packaged goods (CPG). The company has announced a beta launch of ZPTAG® in the cannabis vertical in partnership with Ignite Dispensary, involving full supply chain engagement within certain operations. In this context, ZPTAG® is presented as a patent-pending blockchain solution and smartphone application that supports government compliance, supply chain visibility, brand integrity, and consumer engagement.

The cannabis beta test includes lifecycle tracking of selected products, with unique tagging for product transformations, lab results (certificates of analysis), packaging, and logistics milestones. Genuine Marketing Group states that the goal is to reward compliant participants in the regulated cannabis market by authenticating each product and providing real-time access to testing, sourcing, and certification data for stakeholders and consumers.

The company also describes ZPTAG® as an anti-counterfeit solution for luxury goods, durable goods, and CPG industries. In these contexts, the platform is intended to verify product origin and authenticity while supporting brand marketing and consumer interaction at the point of sale and post-purchase.

Partnerships and ecosystem relationships

Genuine Marketing Group has announced several partnerships that support the development and deployment of ZPTAG®:

• IBM and IBM Partner Plus: The company reports membership in the IBM Partner Plus program and references use of IBM Cloud products and services, IBM Blockchain, automated marketing tools, embedded AI, and custom demonstration environments. This relationship is described as supporting co-selling, access to IBM infrastructure and software products, and global integration of ZPTAG® technology and services.
• Persistent Systems: In connection with IBM Blockchain, the company notes that Persistent Systems, an IBM Alliance member, has been added to the ZPTAG™ app and traceability platform team, contributing software engineering and digital transformation expertise.
• U.S. Tape & Label and Label-Aire: Genuine Marketing Group has an agreement with U.S. Tape & Label to serve as label and ZPTAG™ production and design partner. U.S. Tape & Label, together with Label-Aire label applicators, is expected to support integration of ZPTAG™ QR codes into product labels or onto existing packaging, and to act as an extended sales arm offering ZPTAG™ authentication services to its customer base.
• Ignite Dispensary: The company has partnered with Ignite Dispensary for a cannabis-focused beta test of ZPTAG®, involving tagged products and full lifecycle tracking within selected stores.
• IgniteIt Inc.: Genuine Marketing Group has announced a partnership with IgniteIt, a media and events company focused on cannabis and emerging industries. This collaboration is described as aligning investor networking, regulatory insights, B2B dealmaking, and ZPTAG®-based compliance and consumer engagement tools for cannabis industry stakeholders, regulators, and consumers.
• Maison Bloom: Company materials reference work with MAISON BLOOM, a ZPTAG® client in hemp-derived beverages, including teaser campaigns and planned integration into retail environments and point-of-sale system pilots.

Technology positioning and use cases

Genuine Marketing Group consistently characterizes ZPTAG® as a data-driven platform for supply chain transparency, compliance, and consumer engagement. The system is described as leveraging blockchain immutability, smart contracts, and multi-device interaction to authenticate products and manage traceability from origin to consumer. Through its stakeholder platform and consumer app, ZPTAG® is intended to support:

• Authentication of products at the shopping aisle and point of purchase.
• Traceability and compliance for regulatory frameworks such as FDA FSMA Rule 204.
• Carbon intensity scoring and carbon footprint tracking for agricultural and related stakeholders.
• Anti-counterfeit and verification capabilities for luxury goods, durable goods, and CPG products.
• Consumer engagement and brand marketing based on verified product data and post-purchase interaction.

The company’s communications indicate that ZPTAG® is designed to be scalable and adaptable, allowing for real-time market adjustments and the ability to address new challenges and opportunities across multiple sectors, including agribusiness, retail, cannabis, hemp, wellness, and consumer products.

Business focus and industry classification

While Genuine Marketing Group is categorized under the Advertising Agencies industry within the Communication Services sector for market classification purposes, its own descriptions emphasize a combination of marketing and technology. The company presents itself as focused on sustainability, safety, supply chain transparency, and consumer trust, using its authentication and engagement platform to support stakeholders across various industries.

GMGZ highlights its role in creating brand affinity and consumer confidence by enabling direct interaction between brands and consumers through authenticated product experiences. The company’s announcements underscore its intention to work closely with farmers, processors, manufacturers, distributors, retailers, and other stakeholders to address pain points related to compliance, traceability, carbon impact, and consumer engagement.

Intellectual property and trademarks

Genuine Marketing Group has announced that it has filed a patent application for the ZPTAG® technology platform and that ZPTAG® is a registered trademark with the United States Patent and Trademark Office. The company views the patent-pending status and trademark registration as confirmation of a unique combination of data-driven supply chain transparency, consumer engagement, and brand marketing capabilities within its platform.

Investor and stakeholder orientation

In various communications, the company references efforts to pilot its technology with multiple stakeholders, onboard customers following pilot completion, and pursue investment initiatives to support hardware installation, support and service centers, and logistics. Genuine Marketing Group positions these activities as part of its plan to grow adoption of the ZPTAG™ platform and expand its presence across agriculture, food safety, cannabis, hemp-derived products, and other regulated and consumer-focused markets.