Company Description
Generac Holdings Inc. (NYSE: GNRC) is a total energy solutions company in the motor and generator manufacturing industry. According to company disclosures, Generac is a global designer, manufacturer, and provider of energy technology solutions and other power products serving residential, light commercial, data & telecom, and industrial markets. The company is based in Waukesha, Wisconsin and was founded in 1959.
Generac states that it provides power generation equipment, energy storage systems, energy management devices and solutions, and other power products. Over its history, the company introduced what it describes as the first affordable backup generator and later created the automatic home standby generator category. These activities position Generac at the center of backup and prime power applications for homes and businesses, with a focus on energy resilience and reliability.
Business focus and product categories
Across its communications, Generac highlights several core areas of activity:
- Backup and prime power products for home and business applications.
- Power generation equipment for residential, light commercial, data & telecom, and industrial uses.
- Energy storage systems that can be paired with other power products.
- Energy management devices and solutions that help monitor and manage energy usage.
- Other power products, including offerings from subsidiaries such as DR Power Equipment, which develops professional-grade outdoor power equipment for commercial and residential use.
Generac communications also describe the company as a leading global designer, manufacturer and provider of energy technology solutions. The company emphasizes that it continues to expand its energy technology offerings for homes and businesses in line with its stated mission to "Power a Smarter World" and to support more resilient, efficient, and sustainable energy solutions.
Markets and applications
Based on the company’s public descriptions, Generac’s products and solutions serve multiple end markets:
- Residential – home backup and prime power products, energy storage systems, and energy management devices and solutions.
- Light commercial – power generation and energy technology solutions for smaller commercial users.
- Industrial – larger-scale power generation equipment and related power products.
- Data & telecom – power solutions for data centers and telecom infrastructure, including large-megawatt generators.
Generac also notes that it provides a portfolio of commercial and industrial (C&I) energy solutions internationally, with manufacturing facilities in Mexico and across Europe, Asia, and South America. The company has discussed expanding its manufacturing footprint for C&I products, including large-megawatt generators intended to serve data centers and other sectors that require substantial backup power.
Energy resilience and preparedness
In its public statements, Generac frequently connects its business to power outage preparedness and severe weather events. The company encourages homeowners and businesses to plan for outages, review their power needs, and consider appropriate backup power solutions. It has published preparedness guides for hurricanes and cold weather, and it highlights the role of portable generators, home standby generators, and solar energy storage systems in maintaining safety and comfort during grid disruptions.
Generac’s messaging emphasizes that severe weather, cold weather events, and broader grid challenges can lead to extended outages. The company positions its products and energy technology solutions as tools to help households and organizations maintain critical loads, protect property, and manage energy use when utility power is unavailable or unstable.
Clean energy and technology development
Generac describes itself as a total energy solutions company that empowers people to use energy on their own terms. In addition to traditional backup generators, the company highlights its clean energy product innovations, including energy storage systems and microinverters that work with solar panels. These products are presented as part of a broader smart ecosystem of energy products that can integrate with other Generac offerings and certain connected home devices.
The company states that it continues to expand its energy technology offerings, including solutions designed to help homeowners offset energy costs and enhance backup power capabilities. Generac also references energy monitoring and management devices and services that support more informed and efficient energy use.
Commercial & industrial expansion
In its news releases, Generac highlights growth in its Commercial & Industrial (C&I) product business. The company has announced investments in new and expanded manufacturing facilities to increase capacity and operational flexibility for C&I products, including large-megawatt generators. These generators have enabled Generac’s entry into the data center market, where the company reports strong customer interest and a growing order backlog.
Generac also notes that the additional capacity associated with its new facilities is intended to support existing backup power verticals such as healthcare, hospitality, wastewater, water utility, and heavy industrial plants that require large-megawatt generators. Internationally, the company points to a portfolio of C&I energy solutions supported by multiple manufacturing locations.
Financial reporting and regulatory context
Generac files reports with the U.S. Securities and Exchange Commission (SEC) under the symbol GNRC. The company has filed current reports on Form 8-K to furnish quarterly financial results and to disclose amendments to its credit facilities. In these filings and related press releases, Generac discusses its use of non-GAAP financial measures such as Adjusted EBITDA, Adjusted Net Income, Free Cash Flow, and Core Sales, explaining that management uses these metrics for planning, performance evaluation, and communications with the board of directors and investors.
The company also discloses that it amended its term loan A and revolving credit facilities, including updating maturity dates and borrowing capacities, and that it uses these credit arrangements as part of its capital structure.
Corporate history and positioning
Since its founding in 1959, Generac states that it has focused on power generation and backup solutions. The company notes that it introduced the first affordable backup generator and later created the automatic home standby generator category, which are key milestones in its history. Over time, Generac has expanded from generators into a broader set of energy technology solutions, including energy storage and energy management devices and solutions.
Across its public communications, Generac describes its mission as empowering people to use energy on their own terms and leading the evolution toward more resilient, efficient, and sustainable energy solutions. This mission underpins its focus on backup power, energy technology, and preparedness in the face of severe weather and grid challenges.
Subsidiaries and brands
Generac’s portfolio includes brands such as DR Power Equipment, which it identifies as a Generac Power Systems company. DR Power Equipment is described as a developer and marketer of professional-grade outdoor power equipment for commercial and residential use. This brand broadens Generac’s presence in outdoor power products beyond generators and energy storage.
GNRC stock overview
Generac Holdings Inc. trades on the New York Stock Exchange under the ticker GNRC. Investors and analysts following GNRC focus on the company’s performance in energy technology solutions, power generation equipment, and related power products across residential, light commercial, data & telecom, and industrial markets. The company’s SEC filings, earnings releases, and public statements provide detail on its financial results, capital structure, and strategic priorities.