Generac Expands Its Commercial & Industrial Manufacturing Footprint with New Facility in Sussex, Wisconsin

Rhea-AI Summary

Generac (NYSE: GNRC) announced the acquisition of a new manufacturing facility in Sussex, Wisconsin to expand its Commercial & Industrial (C&I) capacity. The company said the site will support large-megawatt backup generators and energy solutions for data centers and verticals like healthcare, utilities, and heavy industry.

The facility is expected to open in Q4 2026 and add over 100 manufacturing positions. Generac cited a doubling of its order backlog disclosed on its Q3 earnings call (October) and referenced McKinsey data projecting data center growth through 2030.

Positive

• Sussex facility opening in Q4 2026 adds >100 manufacturing positions
• Company reported a doubled order backlog on its Q3 earnings call (October)
• Expanded C&I footprint alongside Beaver Dam and Oshkosh plants to increase large-megawatt capacity

Negative

• None.

Key Figures

Data center demand growth more than triple by 2030 Global demand for data center capacity (McKinsey projection)

Company experience more than 65 years Generac history in backup power solutions

Manufacturing jobs added over 100 positions New Sussex facility opening in Q4 2026

International C&I facilities nine manufacturing facilities C&I energy solutions footprint in Mexico, Europe, Asia, South America

Current share price $141.10 Pre-news market context with 24h change <b>3.47%</b>

Market Reality Check

$145.27 Last Close

Volume Volume 656,492 is below the 20-day average of 996,972, suggesting a moderate participation day. low

Technical Price $141.10 is trading below the 200-day MA of $152.18, indicating a weaker longer-term trend pre-announcement.

Peers on Argus

GNRC gained 3.47%, outpacing most peers, which saw smaller moves (e.g., CR +1.97%, AOS +1.88%, GGG +0.66%). One peer (NDSN) was roughly flat, pointing to a more company-specific reaction.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Nov 11	Preparedness campaign	Neutral	+0.8%	Consumer-focused guidance on winter outage preparedness and generator use.
Oct 29	Quarterly earnings	Negative	-4.9%	Q3 2025 sales and earnings declined year over year with flat guidance.
Oct 15	Earnings date set	Neutral	+4.3%	Announcement of Q3 2025 earnings release date and conference call details.
Sep 18	Product launch	Positive	+1.5%	Launch of a new commercial-grade leaf and lawn vacuum under DR Power brand.

Pattern Detected

Recent news shows mixed alignment: product and earnings results aligned with price moves, while general informational releases produced divergent positive reactions.

Recent Company History

Over the past several months, Generac’s news flow highlighted both operational performance and product expansion. The Q3 2025 earnings release showed lower sales and earnings year over year and the stock fell 4.89%, aligning with that weaker tone. Earlier, an earnings date announcement in October 2025 and a new commercial vacuum launch in September 2025 both saw modest positive price reactions. A November weather-preparedness campaign also coincided with a small gain. Today’s manufacturing expansion for C&I products fits the theme of building out capacity and data center exposure.

Market Pulse Summary

The stock moved +5.4% in the session following this news. A strong positive reaction aligns with the article’s focus on expanding C&I manufacturing to meet rising data center and large-megawatt generator demand. Past news shows that clearly positive operational developments, such as product launches, have coincided with constructive price moves. However, the stock traded below its 200-day MA of $152.18 before this release, and prior earnings-related weakness suggests that execution on the new facility timeline and ramp will be important for sustaining any substantial upside move.

Key Terms

large-megawatt generators technical

"The addition of large-megawatt generators to Generac's global product portfolio..."

Large-megawatt generators are industrial-scale machines that produce electricity measured in millions of watts (megawatts), such as big turbines, diesel or gas engines, or utility-scale solar and battery systems paired with inverters. Think of them as the heavy-duty engines that can power whole towns or industrial parks. For investors they matter because their size drives the scale of upfront costs, long-term revenue potential, contract opportunities, permitting and grid connection risks, and ongoing fuel or maintenance expenses.

data center technical

"The new facility will help Generac serve the booming data center growth..."

A data center is a secure facility that houses large numbers of computers, storage devices and networking gear that run, store and move digital information for businesses and online services. Investors treat data centers like modern warehouses: their occupancy, energy efficiency, connectivity and long-term service contracts drive steady revenue and capital needs, so changes in demand or costs can directly affect profitability and growth prospects.

backup power generators technical

"capacity for large-scale backup power generators and energy solutions."

Backup power generators are machines that provide electricity when the regular supply fails, like a spare battery kicking in when your home's lights go out. For investors, they matter because they keep critical operations running during outages—reducing lost revenue, avoiding regulatory or safety breaches, and protecting reputation—so a company with reliable backup power is generally less vulnerable to sudden interruptions and unexpected costs.

AI-generated analysis. Not financial advice.

The new facility will help Generac serve the booming data center growth and other core industries with capacity for large-scale backup power generators and energy solutions.

WAUKESHA, Wis., Jan. 5, 2026 /PRNewswire/ -- Generac Holdings Inc. (NYSE: GNRC), a leading global designer, manufacturer and provider of energy technology solutions and other power products, announced the acquisition of a new facility in Sussex, Wisconsin. This facility will enable the company to expand its manufacturing footprint for its Commercial & Industrial (C&I) products, which have delivered strong year-over-year growth in recent quarters. Combined with Generac's new state-of-the-art plant in Beaver Dam, WI and its expanded operations in Oshkosh, WI, the Sussex facility underscores the company's ongoing investment in scaling capacity for C&I products to meet growing demand for backup power and driving substantial and sustained growth.

"With global demand for data center capacity projected to more than triple by 2030 (McKinsey), the rapid expansion of data centers is creating unprecedented demand for reliable and scalable power solutions," said Aaron Jagdfeld, President and Chief Executive Officer. "We are uniquely positioned to meet that challenge as a trusted brand focused on backup power solutions for more than 65 years. Our commitment to aggressively invest in serving this booming segment offers a generational opportunity for Generac with the potential of doubling our sales of C&I products in the next three to five years. This new facility expands our manufacturing capacity and operational flexibility, enabling us to support all our customers' needs while continuing to fuel the growth of our Commercial & Industrial business."

The addition of large-megawatt generators to Generac's global product portfolio has enabled the company's entry into the rapidly growing data center market, where power demand is expected to increase significantly for the foreseeable future. Since expanding the product lineup to include these large-megawatt generators, Generac has experienced significant customer interest from the data center market, including the doubling of its order backlog as disclosed on the company's third quarter earnings call in October. The additional capacity provided by the Sussex facility will also allow Generac to better serve existing backup power verticals including healthcare, hospitality, wastewater, water utility and heavy industrial plants that also require large-megawatt generators.

The new manufacturing facility will add over 100 new manufacturing positions when it opens in the fourth quarter of 2026.

Generac also provides a strong portfolio of C&I energy solutions internationally with nine manufacturing facilities in Mexico and across Europe, Asia and South America.

For more information about Generac's Commercial and Industrial business, visit www.generac.com/industrial/industry-expertise/industrial-manufacturing/.

About Generac
Generac Holdings, Inc. (NYSE: GNRC) is a total energy solutions company that empowers people to use energy on their own terms. Founded in 1959, Generac is a leading global designer, manufacturer, and provider of a wide range of energy technology solutions. The Company provides power generation equipment, energy storage systems, energy management devices & solutions, and other power products serving the residential, light commercial, and industrial markets. Generac introduced the first affordable backup generator and later created the automatic home standby generator category. The Company continues to expand its energy technology offerings for homes and businesses in its mission to Power a Smarter World and lead the evolution to more resilient, efficient, and sustainable energy solutions.

Media Contact: CorporateCommunications@generac.com

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SOURCE Generac Power Systems, Inc.

FAQ

What did Generac (GNRC) announce on January 5, 2026 about Sussex, Wisconsin?

Generac announced the acquisition of a new C&I manufacturing facility in Sussex, WI to expand large-megawatt generator capacity.

When will the Generac (GNRC) Sussex facility open and how many jobs will it add?

The facility is expected to open in Q4 2026 and add over 100 manufacturing positions.

How does the Sussex site affect Generac's (GNRC) capacity for data center power solutions?

Generac said the Sussex facility expands manufacturing capacity for large-megawatt generators to serve growing data center demand.

Did Generac (GNRC) report any change in orders related to its C&I products?

Yes; the company disclosed a doubling of its order backlog on its Q3 earnings call in October.

Which other Wisconsin facilities does Generac (GNRC) reference alongside Sussex?

Generac referenced its state-of-the-art plant in Beaver Dam, WI and expanded operations in Oshkosh, WI.

What timeline did Generac (GNRC) give for potential C&I sales growth related to the expansion?

The company said the investment offers the potential to double C&I product sales within the next three to five years.