Generac (GNRC) CEO sells 5,000 shares in planned 10b5-1 stock sale

Rhea-AI Filing Summary

GENERAC HOLDINGS INC. Chief Executive Officer Aaron Jagdfeld reported an open-market sale of 5,000 shares of Common Stock at $288.05 per share. The transaction was executed pursuant to a Rule 10b5-1(c) trading plan adopted on December 4, 2025. Following this sale, he directly holds 559,528 shares.

Insider Trade Summary 10b5-1

Net Seller: 5,000 shares ($1,440,250)

Net Sell 1 txn

Insider Jagdfeld Aaron

Role Chief Executive Officer

Sold 5,000 shs ($1.44M)

Type	Security	Shares	Price	Value
Sale	Common Stock	5,000	$288.05	$1.44M

Holdings After Transaction: Common Stock — 559,528 shares (Direct, null)

Footnotes (1)

1. [object Object]

Key Figures

Shares sold: 5,000 shares Sale price per share: $288.05 per share Shares owned after sale: 559,528 shares +2 more

5 metrics

Shares sold 5,000 shares Open-market sale of Common Stock

Sale price per share $288.05 per share Price for 5,000-share sale

Shares owned after sale 559,528 shares Direct holdings following transaction

Net share direction 5,000-share net sell Form 4 transaction summary

10b5-1 plan adoption date December 4, 2025 Referenced trading plan for this sale

Key Terms

Rule 10b5-1(c) plan, open-market sale, Form 4, non-derivative

4 terms

Rule 10b5-1(c) plan regulatory

"Adoption date of referenced 10b5-1(c) plan is: 12-04-2025"

open-market sale financial

"transaction_action: "open-market sale" for 5,000 Common Stock shares"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Form 4 regulatory

"This sale was disclosed on a Form 4 insider trading report"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

non-derivative financial

"The single reported transaction is a non-derivative open-market sale"

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 07/02/2026 - 04:08 PM Accepted by SEC EDGAR 07/02/2026 - 04:06 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Jagdfeld Aaron

(Last) (First) (Middle)

S45 W29290 HWY.59

C/O GENERAC HOLDINGS INC.

(Street)

WAUKESHA WISCONSIN 53189

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
GENERAC HOLDINGS INC. [ GNRC ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/01/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	07/01/2026		S(1)		5,000	D	$288.05	559,528	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Adoption date of referenced 10b5-1(c) plan is: 12-04-2025

	/s/ Raj Kanuru, Attorney in Fact	07/02/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Generac (GNRC) report for CEO Aaron Jagdfeld?

Generac reported that CEO Aaron Jagdfeld sold 5,000 shares of Common Stock in an open-market transaction at $288.05 per share. This sale was disclosed on a Form 4 insider trading report filed with regulators.

Was the Generac (GNRC) CEO share sale done under a Rule 10b5-1 plan?

Yes. The filing states the sale was executed under a Rule 10b5-1(c) trading plan adopted on December 4, 2025. Such plans pre-schedule trades, helping separate routine diversification from discretionary market-timing decisions.

How many Generac (GNRC) shares did the CEO sell and at what price?

Aaron Jagdfeld sold 5,000 shares of Generac Common Stock at an average price of $288.05 per share. The transaction is described in the Form 4 as an open-market sale of non-derivative securities.

How many Generac (GNRC) shares does the CEO hold after the reported sale?

After the reported transaction, CEO Aaron Jagdfeld directly owns 559,528 shares of Generac Common Stock. This post-transaction holding figure comes directly from the Form 4 and reflects his remaining direct equity position.

Does the Generac (GNRC) Form 4 show any option exercises or derivative transactions?

No derivative transactions are listed in this Form 4. The filing’s derivative summary is empty, and the single reported transaction is a non-derivative open-market sale of 5,000 shares of Common Stock by the CEO.