Generac CEO sells 5,000 shares in plan trade

Generac Holdings Inc. Chief Executive Officer Aaron Jagdfeld reported an open-market sale of 5,000 shares of common stock on 2026-06-01 at an average price of $272.18 per share.

Rhea-AI Filing Summary

Generac Holdings Inc. Chief Executive Officer Aaron Jagdfeld reported an open-market sale of 5,000 shares of common stock on 2026-06-01 at an average price of $272.18 per share. The transaction was executed pursuant to a Rule 10b5-1(c) trading plan adopted on 12-04-2025, indicating it was pre-scheduled. Following this sale, Jagdfeld directly holds 564,528 shares of Generac common stock.

Insights

Equity analyst

CEO’s pre-planned 5,000-share sale is small relative to his remaining stake.

Generac’s CEO, Aaron Jagdfeld, sold 5,000 shares of common stock at $272.18 per share in an open-market transaction on 2026-06-01. The filing notes this occurred under a Rule 10b5-1(c) trading plan adopted on 12-04-2025, signaling the sale was pre-arranged.

After the transaction, Jagdfeld still directly owns 564,528 shares. Because the sale size is modest compared with his remaining holdings and is tied to a pre-planned program, it appears as a routine liquidity or diversification move rather than a strong signal about Generac’s outlook.

Insider Trade Summary 10b5-1

Net Seller: 5,000 shares

Net Sell 1 txn

Insider Jagdfeld Aaron

Role Chief Executive Officer

Sold 5,000 shs ($1.36M)

Type	Security	Shares	Price	Value
Sale	Common Stock	5,000	$272.18	$1.36M

Holdings After Transaction: Common Stock — 564,528 shares (Direct)

Footnotes (1)

1. F1. Adoption date of referenced 10b5-1(c) plan is: 12-04-2025

Key Figures

Shares sold: 5,000 shares Sale price: $272.18 per share Post-transaction holdings: 564,528 shares +2 more

5 metrics

Shares sold 5,000 shares Open-market sale of common stock on June 1, 2026

Sale price $272.18 per share Average price for 5,000 shares sold

Post-transaction holdings 564,528 shares Common stock directly owned after the sale

Trading plan adoption date 12-04-2025 Rule 10b5-1(c) plan governing the sale

Transaction form Form 4 Insider transaction report for Generac CEO

Key Terms

Rule 10b5-1(c) plan, open-market sale, Form 4, Common Stock

4 terms

Rule 10b5-1(c) plan regulatory

"Adoption date of referenced 10b5-1(c) plan is: 12-04-2025"

open-market sale financial

"transaction_action: open-market sale of Common Stock"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Form 4 regulatory

"INSIDER FILING DATA (Form 4): insider transaction report"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

Common Stock financial

"security_title: Common Stock in the reported transaction"

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did Generac (GNRC) CEO Aaron Jagdfeld report in this Form 4?

Aaron Jagdfeld reported selling 5,000 shares of Generac common stock. The shares were sold in an open-market transaction at an average price of $272.18 per share, and he continues to directly hold 564,528 shares after the sale.

At what price did the Generac (GNRC) CEO sell his shares?

The CEO sold his 5,000 Generac shares at an average price of $272.18 per share. This reflects an open-market transaction, as disclosed in the Form 4, rather than a private transfer or compensation-related grant.

How many Generac (GNRC) shares does the CEO hold after this sale?

After the reported transaction, CEO Aaron Jagdfeld directly holds 564,528 shares of Generac common stock. This figure, disclosed in the Form 4, shows he retains a substantial ownership position even after selling 5,000 shares.

Was the Generac (GNRC) CEO’s stock sale under a Rule 10b5-1 plan?

Yes. The Form 4 footnote states the transaction was executed under a Rule 10b5-1(c) trading plan adopted on 12-04-2025. Such plans pre-schedule trades, making the timing less indicative of management’s short-term views.

What type of transaction did the Generac (GNRC) CEO execute?

The filing describes the transaction as an open-market sale of common stock. This means the 5,000 Generac shares were sold through the public market rather than via a private agreement or as part of a compensation-related vesting event.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 06/03/2026 - 04:35 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Jagdfeld Aaron

(Last) (First) (Middle)

S45 W29290 HWY.59

C/O GENERAC HOLDINGS INC.

(Street)

WAUKESHA WISCONSIN 53189

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
GENERAC HOLDINGS INC. [ GNRC ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/01/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	06/01/2026		S(1)		5,000	D	$272.18	564,528	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Adoption date of referenced 10b5-1(c) plan is: 12-04-2025

	/s/ Raj Kanuru, Attorney in Fact	06/03/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)