Super Hi International Holding Stock Price, News & Analysis
Company Description
Super Hi International Holding Ltd. (NASDAQ: HDL; HKEX: 9658) is an investment holding company whose subsidiaries are engaged in restaurant operations, delivery business, and the sales of hot pot condiment products and food ingredients in overseas markets outside Mainland China, Hong Kong, Macau, and Taiwan. The company focuses on operating Haidilao hot pot restaurants in the international market and positions itself as a Chinese cuisine restaurant brand with a mission to become a world-wide integrated restaurant group, build a global Chinese cuisine brand, and promote Chinese culinary heritage worldwide.
According to company disclosures, Super Hi operates self-operated Haidilao restaurants across multiple regions, including Southeast Asia, East Asia, North America, and other markets such as Australia, the United Kingdom, and the United Arab Emirates. These restaurants serve guests in numerous countries across four continents. The group reports key operating metrics such as total guest visits, table turnover rates, same-store sales, and average spending per guest to track performance across its restaurant network.
Haidilao, the core brand operated by Super Hi in international markets, has roots in Sichuan dating back to 1994. Over more than three decades of brand history, Haidilao has developed into what the company describes as one of the most popular and largest Chinese cuisine brands in the world. The brand is known, based on company statements, for a dining experience characterized by warm and attentive service, an appealing restaurant ambiance, and food that has attracted a broad base of guests. The company states that this has helped Haidilao stand out among global restaurant chains and become a worldwide cultural phenomenon.
Super Hi highlights that Haidilao has been ranked as one of the world’s most valuable restaurant brands for six consecutive years since 2019, and that Brand Finance awarded it the title of "World’s Strongest Restaurant Brand" for 2024. The company also notes that, as of various reporting dates in 2024 and 2025, it operated over one hundred self-operated Haidilao restaurants in more than a dozen countries across four continents, and describes Haidilao as the largest Chinese cuisine restaurant brand in the international market in terms of the number of countries covered by self-operated restaurants.
Beyond in-restaurant dining, Super Hi reports revenue from a delivery business and from other activities. The delivery business relates to Haidilao-branded offerings delivered through collaborations with local food delivery platforms, with the company emphasizing ongoing optimization of delivery products and services based on market demand and marketing collaborations with these platforms. The "other business" category includes sales of hot pot condiment products and food ingredients, as well as the incubation of secondary branded restaurants under what the company calls its "Pomegranate Plan," which is described as a strategic exploration of diverse business forms.
The company regularly discusses operational strategies in its public communications. Management commentary refers to customer-centric initiatives such as pricing strategies, enhancing portion value, and cultivating diverse dining scenarios, as well as benefit-sharing approaches aimed at both customers and employees. Super Hi also references efforts to strengthen workforce cohesion through employee benefits and development, and to improve operational efficiency through supply chain optimization, restaurant management enhancements, and the development of localized supply chains tailored to restaurant operations.
Super Hi’s disclosures emphasize the importance of key operating indicators such as table turnover rate, same-store sales, and guest visits in assessing performance. The company provides definitions for these metrics, including how table turnover rate and same-store metrics are calculated, and breaks them down by geographic region. It also describes restaurant-level operating profit margin as a non-IFRS measure used internally to evaluate the performance and profitability of its restaurants, explaining how this measure is derived from restaurant-level revenue and costs.
In addition to its primary listing on NASDAQ under the ticker HDL, Super Hi is listed on The Stock Exchange of Hong Kong Limited, and it files reports with the U.S. Securities and Exchange Commission as a foreign issuer, including Form 20-F annual reports and Form 6-K current reports. The company’s public filings and press releases frequently include forward-looking statements disclaimers and references to risks related to operations, expansion plans, food safety and quality control, marketing effectiveness, regulatory environments, and broader economic conditions, underscoring the regulated and international nature of its business.
Business segments and activities
Based on its public communications, Super Hi’s activities can be grouped into three main revenue categories:
- Haidilao restaurant operations: Operating self-operated Haidilao hot pot restaurants in international markets, with performance tracked by guest visits, table turnover rates, and same-store sales.
- Delivery business: Providing Haidilao offerings through delivery channels, supported by collaborations with local food delivery platforms and ongoing product and service optimization.
- Other business: Generating revenue from hot pot condiment products and food ingredients, Haidilao-branded and sub-branded food products, and the incubation of secondary branded restaurants under the "Pomegranate Plan" through exploration of diverse business forms.
Geographic footprint
Super Hi reports that its Haidilao restaurants operate in Southeast Asia, East Asia, North America, and other regions that include Australia, the United Kingdom, and the United Arab Emirates. Across these regions, the company discloses restaurant counts, guest visits, table turnover rates, and spending per guest, indicating a geographically diversified international network outside Mainland China, Hong Kong, Macau, and Taiwan.
Strategic focus
In its commentary, Super Hi describes a strategic vision of becoming a global integrated restaurant group while continuing to expand and optimize its Haidilao restaurant network. It also highlights initiatives such as the "Pomegranate Plan" to incubate secondary brands and diversify business forms, and references efforts in areas such as digital and intelligent platforms, supply chain optimization, and management refinement to support restaurant operations and future growth. The company links these initiatives to its broader mission of promoting Chinese culinary heritage and building a global Chinese cuisine brand.