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DRYWORLD Brands Inc. (IBGR), trading under the symbol IBGR, is described in recent company communications as a premium performance sports brand and performance athletic brand. Under the DRYWORLD name, the company focuses on apparel, footwear and gear for athletes, positioning its products around performance, comfort and technical design for a variety of sports and training environments.

Across multiple announcements, DRYWORLD characterizes itself as a premium performance sports brand and leading sportswear and performance brand. The company highlights apparel, compression garments, athletic footwear and related gear that are presented as engineered for athletes and informed by sports performance demands. Its messaging emphasizes purpose-driven products that aim to give athletes an edge and are described as "engineered by athletes, proven by science" in repeated company descriptions.

Business focus and product themes

According to its news releases, DRYWORLD’s activities span several key areas:

• Performance apparel and compression – DRYWORLD promotes graduated compression apparel and other performance garments designed for elite athletes, including gear worn by New Zealand Super Rugby men’s and women’s teams and by Spartan Race participants.
• Athletic footwear – The company has announced the Phoenix RUN, a long-distance running shoe that it describes as a high-performance product featuring a stereoscopic 3D-printed upper, a double-layer anti-torsion sole structure, FLY Foam cushioning, a wide "Barefoot Box" toe area, ergonomic elements between forefoot and heel, and a Grid 3D anti-slip rubber texture.
• Co-branded and ambassador-driven lines – DRYWORLD partners with organizations and athletes to deliver co-branded uniforms, training wear and lifestyle products, including Ronaldinho-branded futsal gear and a merchandise collection for Purdue University point guard Braden Smith.

In its own descriptions, DRYWORLD repeatedly underlines performance, technical design and athlete alignment as core elements of its brand identity.

Partnerships and sports segments

Recent company news shows DRYWORLD engaging with multiple sports properties and organizations. Examples include:

• New Zealand Super Rugby – DRYWORLD is described as the exclusive official compression and non-exclusive general merchandise partner of all five men’s and four women’s teams in the New Zealand Super Rugby league, supplying graduated compression apparel and related merchandise.
• Spartan Race – The company has entered into a partnership making it the exclusive and official compression partner of Spartan World Championships events in Croatia and Greece, supplying co-branded compression garments to athletes and fans.
• Futsal and soccer organizations – DRYWORLD has announced partnerships with Salsa Futsal and City Futsal that incorporate the Ronaldinho brand, providing Ronaldinho-branded uniforms, training gear and fan merchandise, and supporting futsal expansion and player development programs.
• Basketball initiatives – The company supports Mode Basketball camp in Ghana with apparel and merchandise, and has a Name, Image and Likeness agreement with Braden Smith, including a dedicated merchandise offering and e-commerce support.
• Pickleball – DRYWORLD has been named Official Fashion, Technical, and Apparel Partner of EPIC (Elite Pickleball International Championship PTE LTD), supplying co-branded apparel, footwear, accessories and fanwear for its amateur pickleball world championship event.

These activities indicate that DRYWORLD positions itself within multiple sports categories, including rugby, obstacle racing, soccer and futsal, basketball and pickleball, with an emphasis on performance apparel, compression gear and footwear.

Brand positioning and geographic references

In its press releases, DRYWORLD is repeatedly associated with Santa Barbara, California, which appears as the location line in multiple announcements. The company also references expansion efforts and partnerships that touch regions such as Europe, Asia, the Middle East and Africa through collaborations with organizations like G3 Management, Mode Basketball camp in Ghana, and EPIC in Singapore. These references come from the company’s own communications about its growth and partnership strategies.

DRYWORLD’s messaging stresses alignment with athletes, teams and events that it describes as elite or high-performance, such as New Zealand Super Rugby teams, Spartan World Championships participants and high-level futsal and basketball programs. The company’s own descriptions emphasize that it seeks to support athletes’ journeys and performance through its apparel and gear.

Growth and partnership strategy as stated by the company

According to its announcements, DRYWORLD is pursuing growth through strategic partnerships and market expansion initiatives. A Memorandum of Understanding with G3 Management is described as a strategic global partnership to promote DRYWORLD’s expansion into European and Asian markets, using G3’s network and experience in strategic consulting and sports-related commercial development. The company describes plans involving team sports institutions, retail channels, e-commerce platforms and proposed flagship stores, as well as regional logistics centers and a European commercial hub, as part of its growth strategy.

DRYWORLD also states that it is focusing on opportunities in the top-flight soccer kit supply market in the UK and Europe, describing this as a way to collaborate with high-profile soccer clubs and potentially secure recurring revenue through kit supply deals. In its own language, the company links this initiative to global expansion and revenue diversification.

Footwear development: Phoenix RUN

In a detailed product announcement, DRYWORLD presents the Phoenix RUN as a long-distance running shoe that represents a milestone in its expansion into the global athletic footwear category. The shoe is described as inspired by DRYWORLD’s DRYFEET Performance Footgear and as incorporating a modern evolution of the DRYFEET layered protection system. The company highlights several technical elements, including:

• a stereoscopic 3D-printed upper intended to provide adaptive support, breathable performance and lightweight durability;
• a double-layer, three-dimensional anti-torsion sole structure;
• FLY Foam midsole cushioning, characterized in company statements as soft and responsive;
• a "Barefoot Box" wide toe box with a rockered shape for stability and transition;
• ergonomic elements between forefoot and heel for articulated support; and
• a Grid 3D anti-slip texture made from high-abrasion rubber for traction and durability.

The company positions the Phoenix RUN as part of a broader move into footwear, describing footwear as central to the sports industry and important to its goal of offering performance from the ground up.

Co-branded and athlete-focused programs

DRYWORLD’s communications describe several co-branded programs and athlete partnerships. With Salsa Futsal and City Futsal, the company provides Ronaldinho-branded uniforms, training gear and fan merchandise, connecting its products to the image and legacy of Ronaldinho as a global football figure. In basketball, the partnership with Braden Smith includes a merchandise collection and e-commerce support tied to his collegiate career. The Mode Basketball camp partnership in Ghana is described as supporting young athletes’ development and pathways to opportunities in North America and Europe.

These initiatives, as described by the company, illustrate a focus on integrating apparel and gear with athlete stories, youth development programs and fan engagement through merchandise and co-branded offerings.

Use of digital and e-commerce channels

Across several releases, DRYWORLD references its e-commerce capabilities, including dedicated online channels for co-branded lines, management of e-commerce operations for partners such as EPIC and Salsa Futsal, and integration of fan merchandise into its digital platforms. The company’s descriptions emphasize that it uses digital campaigns, social media activations and online storefronts to distribute its products and support partnerships.

Summary

In summary, based on its own public statements, DRYWORLD Brands Inc. (IBGR) is a premium performance sports and athletic brand focused on apparel, compression gear, footwear and related products for athletes. The company emphasizes technical design, athlete alignment and co-branded partnerships across rugby, obstacle racing, soccer and futsal, basketball and pickleball. Its communications describe a growth strategy centered on international partnerships, expansion into new sports categories and the use of e-commerce and digital channels to reach athletes and fans.