DRYWORLD Ignites a New Era in Athletic Footwear With the Launch of the Phoenix RUN

Rhea-AI Summary

DRYWORLD (OTC: IBGR) launched the Phoenix RUN on November 26, 2025, its first high-performance long-distance running shoe and the brand's expansion into global athletic footwear.

Key technologies include a 3D stereoscopic printed upper for adaptive support, a FLY Foam responsive midsole, a double-layer anti-torsion sole, a wide Barefoot Box, ergonomic forefoot-to-heel articulation, and a Grid 3D anti-slip rubber outsole. The shoe is available now for worldwide shipping.

SANTA BARBARA, Calif., Nov. 26, 2025 (GLOBE NEWSWIRE) -- DRYWORLD Brands Inc. (OTC: IBGR) (the ‘Company’), the global high-performance athletic brand known for merging innovation with bold design, proudly announces the official release of the Phoenix RUN, a high-performance long distance running shoe engineered to redefine comfort, energy return, and design innovation for athletes around the world. The launch marks an historic milestone for the brand as it expands into the global athletic footwear category.

Inspired by DRYWORLD’s very first product—DRYFEET Performance Footgear—the Phoenix RUN revives the spirit of the brand’s origins. The shoe’s upper features stereoscopic 3D printing in a modern evolution of the DRYFEET layered protection system, delivering adaptive support, breathable performance, and lightweight durability.

Underfoot, DRYWORLD debuts FLY Foam, an advanced cushioning platform created through new-era foam engineering. The result is a midsole so responsive and soft that athletes describe it as “walking on clouds”—yet stable and energetic enough for daily miles, long-distance training, and high-performance running.

What's new?

• Upper Technology - 3D Stereoscopic printed.
• Sole Technology - double layer three dimensional anti-torsion structure
• FLY Foam - midsole, the softest and most responsive super foam.
• Barefoot Box - wide toe box with rocketed shape for stability and transition.
• Ergonomic Technology - between forefoot & heel provide articulated support for added performance and protection
• Grid 3D Anti-Slip Texture - high-abrasion rubber for traction and durability.

20x Ultra marathon finisher Chris Mackey says “Fiery rising phoenix wings emboldened on the sides shimmering in the light just look fast. Zero visible seams thanks to the 3D stereoscopic upper and the rocker sole looks like it was carved for cheating physics. I slipped my foot inside; it felt like stepping on a memory foam cloud. I literally said out loud to an empty room, These feel sooooo fast”. Read Chris’s Blog Post on his full experience testing the Phoenix RUN.

“As founders, this moment is massive,” said Brian McKenzie, Co-Founder/Co-CEO of DRYWORLD. “Entering the footwear category means we can finally deliver performance from the ground up. Athletes deserve products born from relentless innovation—not recycled ideas. The Phoenix RUN is our commitment to elevating every stride.”

Co-Founder/Co-CEO Matt Weingart added: “Footwear is the heartbeat of the sports industry. It’s a multi-billion-dollar global market for a reason: every athlete depends on their feet. Stepping into this category isn’t just growth for DRYWORLD—it’s essential to fulfilling our promise to build complete performance solutions. The Phoenix RUN is only the beginning.”

The name Phoenix RUN reflects DRYWORLD’s ethos—rebirth, resilience, and the pursuit of constant evolution. With its heritage-inspired futuristic upper and breakthrough cushioning system, the shoe embodies the brand’s journey and its future.

The Phoenix RUN is available now for shipping worldwide, shop here Signature Technology.

For media inquiries, please contact: info@thedryworld.com

ABOUT DRYWORLD:

DRYWORLD is a premium performance sports brand offering innovative, superior quality footwear, apparel and gear for the athlete in all of us. We build purpose-driven products that give all athletes the edge. Engineered by athletes, proven by science. Visit http://www.dryworldshop.com

Safe Harbor for Forward-Looking Statements:

This press release contains forward-looking statements and is subject to risks and uncertainties. All statements other than statements of historical fact or relating to present facts or current conditions included in this press release are forward-looking statements. Forward-looking statements give our current reasonable expectations and projections relating to our financial condition, results of operations, plans, objectives, future performance and business. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as "anticipate," "estimate," "expect," "project," "plan," "intend," "believe," "may," "should," "can have," "likely" and other words and terms of similar meaning in connection with any discussion of the timing or nature of future operating or financial performance or other events.

The forward-looking statements contained in this press release are based on reasonable assumptions we have made in light of our industry experience, perceptions of historical trends, current conditions, expected future developments and other factors we believe are appropriate under the circumstances. As you read and consider this press release you should understand that these statements are not guarantees of performance or results. They involve risks, uncertainties (many of which are beyond our control) and assumptions. Although we believe that these forward-looking statements are based on reasonable assumptions, you should be aware that many factors could affect our actual operating and financial performance and cause our performance to differ materially from the performance anticipated in the forward-looking statements. Should one or more of these risks or uncertainties materialize, or should any of these assumptions prove incorrect or change, our actual operating and financial performance may vary in material respects from the performance projected in these forward-looking statements.

Any forward-looking statement made by us in this press release speaks only as of the date of this press release. Factors or events that could cause our actual operating and financial performance to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to update any forward-looking statement, whether as a result of new information, future developments or otherwise.

A video accompanying this announcement is available at: https://www.globenewswire.com/NewsRoom/AttachmentNg/04ec945c-6ef7-48a2-acf0-1bfbb07972a4

FAQ

What is the Phoenix RUN launched by DRYWORLD (IBGR) on November 26, 2025?

The Phoenix RUN is DRYWORLD's long-distance running shoe featuring a 3D stereoscopic printed upper and FLY Foam midsole, launched for worldwide sale on November 26, 2025.

Which technologies does DRYWORLD (IBGR) highlight in the Phoenix RUN?

Highlighted technologies include a 3D stereoscopic printed upper, double-layer anti-torsion sole, FLY Foam midsole, Barefoot Box toe shape, ergonomic articulation, and Grid 3D anti-slip rubber.

How does DRYWORLD describe the ride and fit of the Phoenix RUN?

Company descriptions and tester comments say the midsole is very soft and responsive (described as like 'walking on clouds') with a wide toe box and rocker shape for stable transitions.

Is the Phoenix RUN available to buy now from DRYWORLD (IBGR)?

Yes. The Phoenix RUN is available now and offered for worldwide shipping through DRYWORLD's online shop.

Who are the company executives quoted about the Phoenix RUN launch for DRYWORLD (IBGR)?

Co-CEOs Brian McKenzie and Matt Weingart are quoted describing the launch as a major step into footwear and part of the brand's evolution.

Where can media or investors request more information about DRYWORLD's Phoenix RUN?

The press release lists media inquiries directed to info@thedryworld.com for further information.