DRYWORLD Ignites a New Era in Athletic Footwear With the Launch of the Phoenix RUN
Rhea-AI Summary
DRYWORLD (OTC: IBGR) launched the Phoenix RUN on November 26, 2025, its first high-performance long-distance running shoe and the brand's expansion into global athletic footwear.
Key technologies include a 3D stereoscopic printed upper for adaptive support, a FLY Foam responsive midsole, a double-layer anti-torsion sole, a wide Barefoot Box, ergonomic forefoot-to-heel articulation, and a Grid 3D anti-slip rubber outsole. The shoe is available now for worldwide shipping.
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News Market Reaction – IBGR
On the day this news was published, IBGR gained 37.14%, reflecting a significant positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
IBGR gained 7.89% with elevated volume, while key apparel peers were mostly flat; only AHRO showed a notable move at +12.5%, suggesting today’s action appears more stock-specific than broad sector-driven.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Nov 26 | Product launch | Positive | +37.1% | First high-performance running shoe and entry into global footwear. |
| Nov 10 | Partnership deal | Positive | -5.5% | Multi-year EPIC apparel and merchandise partnership with prize purse support. |
Positive strategic announcements have produced mixed reactions: one strong rally and one selloff, indicating inconsistent follow-through on good news.
This announcement of the Phoenix RUN launch on Nov 26, 2025 fits DRYWORLD’s recent push to scale its performance brand. Earlier in November, the company signed a multi-year partnership with EPIC covering apparel, footwear, accessories, and global e-commerce, tied to prize purses from $50,000 to $100,000. The Phoenix RUN news previously coincided with a 37.14% one-day gain, while the EPIC partnership saw a -5.45% move, underscoring that positive news has not always translated into consistent price strength.
Market Pulse Summary
The stock surged +37.1% in the session following this news. A strong positive reaction aligns with DRYWORLD’s strategy of expanding into performance footwear, highlighted by the Phoenix RUN launch and earlier EPIC partnership. Historically, one Phoenix RUN headline coincided with a 37.14% move, while another positive partnership saw a -5.45% decline, showing mixed follow-through on good news. With shares still 76.55% below the 52-week high and below the $0.01 200-day MA, investors have previously faced volatility after strong upside days.
Key Terms
midsole technical
anti-torsion structure technical
toe box technical
ergonomic technical
AI-generated analysis. Not financial advice.
SANTA BARBARA, Calif., Nov. 26, 2025 (GLOBE NEWSWIRE) -- DRYWORLD Brands Inc. (OTC: IBGR) (the ‘Company’), the global high-performance athletic brand known for merging innovation with bold design, proudly announces the official release of the Phoenix RUN, a high-performance long distance running shoe engineered to redefine comfort, energy return, and design innovation for athletes around the world. The launch marks an historic milestone for the brand as it expands into the global athletic footwear category.
Inspired by DRYWORLD’s very first product—DRYFEET Performance Footgear—the Phoenix RUN revives the spirit of the brand’s origins. The shoe’s upper features stereoscopic 3D printing in a modern evolution of the DRYFEET layered protection system, delivering adaptive support, breathable performance, and lightweight durability.
Underfoot, DRYWORLD debuts FLY Foam, an advanced cushioning platform created through new-era foam engineering. The result is a midsole so responsive and soft that athletes describe it as “walking on clouds”—yet stable and energetic enough for daily miles, long-distance training, and high-performance running.
What's new?
- Upper Technology - 3D Stereoscopic printed.
- Sole Technology - double layer three dimensional anti-torsion structure
- FLY Foam - midsole, the softest and most responsive super foam.
- Barefoot Box - wide toe box with rocketed shape for stability and transition.
- Ergonomic Technology - between forefoot & heel provide articulated support for added performance and protection
- Grid 3D Anti-Slip Texture - high-abrasion rubber for traction and durability.
20x Ultra marathon finisher Chris Mackey says “Fiery rising phoenix wings emboldened on the sides shimmering in the light just look fast. Zero visible seams thanks to the 3D stereoscopic upper and the rocker sole looks like it was carved for cheating physics. I slipped my foot inside; it felt like stepping on a memory foam cloud. I literally said out loud to an empty room, These feel sooooo fast”. Read Chris’s Blog Post on his full experience testing the Phoenix RUN.
“As founders, this moment is massive,” said Brian McKenzie, Co-Founder/Co-CEO of DRYWORLD. “Entering the footwear category means we can finally deliver performance from the ground up. Athletes deserve products born from relentless innovation—not recycled ideas. The Phoenix RUN is our commitment to elevating every stride.”
Co-Founder/Co-CEO Matt Weingart added: “Footwear is the heartbeat of the sports industry. It’s a multi-billion-dollar global market for a reason: every athlete depends on their feet. Stepping into this category isn’t just growth for DRYWORLD—it’s essential to fulfilling our promise to build complete performance solutions. The Phoenix RUN is only the beginning.”
The name Phoenix RUN reflects DRYWORLD’s ethos—rebirth, resilience, and the pursuit of constant evolution. With its heritage-inspired futuristic upper and breakthrough cushioning system, the shoe embodies the brand’s journey and its future.
The Phoenix RUN is available now for shipping worldwide, shop here Signature Technology.
For media inquiries, please contact: info@thedryworld.com
ABOUT DRYWORLD:
DRYWORLD is a premium performance sports brand offering innovative, superior quality footwear, apparel and gear for the athlete in all of us. We build purpose-driven products that give all athletes the edge. Engineered by athletes, proven by science. Visit http://www.dryworldshop.com
Safe Harbor for Forward-Looking Statements:
This press release contains forward-looking statements and is subject to risks and uncertainties. All statements other than statements of historical fact or relating to present facts or current conditions included in this press release are forward-looking statements. Forward-looking statements give our current reasonable expectations and projections relating to our financial condition, results of operations, plans, objectives, future performance and business. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as "anticipate," "estimate," "expect," "project," "plan," "intend," "believe," "may," "should," "can have," "likely" and other words and terms of similar meaning in connection with any discussion of the timing or nature of future operating or financial performance or other events.
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A video accompanying this announcement is available at: https://www.globenewswire.com/NewsRoom/AttachmentNg/04ec945c-6ef7-48a2-acf0-1bfbb07972a4
FAQ
What is the Phoenix RUN launched by DRYWORLD (IBGR) on November 26, 2025?
Which technologies does DRYWORLD (IBGR) highlight in the Phoenix RUN?
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