Life360 Stock Price, News & Analysis

Life360, Inc. (Nasdaq: LIF; ASX: 360) is a family connection and safety company in the Software - Application industry. According to the company’s public disclosures, Life360 focuses on keeping people close to the ones they love through a category-leading mobile application and connected devices that help families stay informed, coordinated, and protected in everyday life.

The Life360 platform centers on a mobile app that enables members to stay connected to the people, pets, and things they care about most. The company describes its app as a market-leading family safety and connection application, serving tens of millions of monthly active users across more than 180 countries. Members can organize into private groups, known as Circles, and use a range of services that include location sharing, safe driver reports, and crash detection with emergency dispatch. These features are designed to support real-world coordination, from school pickups to road trips, while providing peace of mind during both routine and unexpected events.

Beyond the core app, Life360 extends its offering through Tile tracking devices and a Pet GPS tracker. Tile devices help members track personal belongings, while the Pet GPS tracker is described as the first pet tracker specifically designed to fit the lives of modern connected families. Pet GPS integrates directly into the Life360 app, so a pet’s location can be viewed alongside other family members and Tile-tagged valuables. The device supports features such as live location sharing, geofencing, and escape alerts, and connects to a community-powered Pet Finding Network that leverages Life360’s global member base to help reunite lost pets with their families.

Life360 also offers membership tiers that bundle digital services with safety features. In its public communications, the company highlights services such as unlimited Place Alerts, safe driving notifications, Crash Detection with Emergency Dispatch, Roadside Assistance, Stolen Phone Protection, and SOS Alerts. These services are intended to help protect families at home, on the road, and in other everyday situations, while reducing the need for constant manual check-ins between family members.

The company has introduced additional app features aimed at easing everyday family logistics. For example, No Show Alerts notify a member if a loved one does not arrive at a designated place by a set time, acting as a passive safety net during busy periods such as the back-to-school season. Life360 also supports features like Flight Detection and Landing Notifications, which help families coordinate around travel and arrivals.

In addition to its safety and connection services, Life360 is building an advertising and partnership platform that uses its first-party family and location insights to connect brands with families. The company has described this platform as a way to deliver contextual, privacy-forward advertising that aims to be relevant to members while creating new revenue opportunities. Life360 reports that advertising and partnership revenue is included in its “other revenue” category and has grown as the number of partners and spending under existing arrangements has increased.

Life360’s advertising capabilities expanded with its agreement to acquire and subsequent completion of the acquisition of Nativo, an advertising technology company that helps brands create and distribute premium ad experiences across publisher sites and channels such as Connected TV, mobile, and digital environments. Life360 states that combining its family and location insights with Nativo’s ad technology and publisher network is intended to create a platform that helps brands reach families with context-rich messages in moments when real-world decisions are made.

The company also pursues partnerships that integrate third-party services into its platform. One example is a partnership with AccuWeather to deliver real-time severe weather alerts personalized to members’ locations. When someone in a Life360 Circle is in an area affected by severe weather, the entire Circle can be notified, supporting communication and coordination during events like floods, tornadoes, hurricanes, or other extreme conditions. Life360 notes that this integration both enhances member safety and supports its advertising platform by enabling more targeted, situational messaging from partners.

Life360’s business model, as described in its financial disclosures, combines subscription revenue, hardware revenue, and other revenue that includes data and partnership revenue such as advertising. Subscription revenue is primarily derived from the Life360 mobile application and related membership offerings, while hardware revenue is associated with tracking devices such as Tile and Pet GPS. The company also reports metrics such as Monthly Active Users (MAUs), Paying Circles, and Average Revenue Per Paying Circle (ARPPC) to illustrate the scale and performance of its core app-based business.

Life360 is a remote-first company based in the San Francisco Bay Area. It trades on The Nasdaq Stock Market LLC under the symbol LIF and on the Australian Securities Exchange under the symbol 360. Across its disclosures, the company emphasizes its focus on delivering peace of mind and enhancing everyday family life in moments that matter, whether through digital safety features, connected devices, or partnerships that extend the value of its platform.

Business model and revenue mix

According to Life360’s reported results, revenue is generated from three primary categories: subscription revenue, hardware revenue, and other revenue. Subscription revenue is tied to paying members and Paying Circles using the Life360 mobile application and related offerings. The company also references “core subscription revenue,” defined as subscription revenue derived from the Life360 mobile application, excluding non-core subscription revenue from other hardware-related subscription offerings. This core subscription revenue is presented as a key indicator of the success of its main product offering.

Hardware revenue arises from the sale of tracking devices, including Tile and Pet GPS, and is influenced by unit shipments, channel mix, and promotional activity. Other revenue includes data and partnership revenue, which Life360 notes encompasses advertising revenue. In its financial commentary, the company attributes growth in other revenue to an increased number of partners and higher spend under existing arrangements, reflecting the expansion of its advertising and partnership platform.

Life360 also discusses profitability metrics such as gross margin and Adjusted EBITDA in its public filings and earnings releases. The company reports that gross margin has benefited from a higher proportion of other revenue, which it characterizes as higher margin. Operating expenses are broken out into research and development, sales and marketing, and general and administrative, with commentary indicating investments in personnel, technology, growth media, and governance as the business scales.

Technology, products, and features

Life360’s technology stack spans software and hardware. On the software side, the Life360 mobile app provides real-time location sharing, Circle-based coordination, Place Alerts, Safe Driving Notifications, Crash Detection, Flight Detection & Landing Notifications, SOS Alerts, and No Show Alerts. These features are designed to support family coordination, safety, and communication without requiring constant manual check-ins.

On the hardware side, the company offers Tile tracking devices and the Life360 Pet GPS tracker. Tile devices help members locate personal belongings, while Pet GPS is described as combining cellular, GPS, Wi-Fi, and Bluetooth technology to deliver a pet’s accurate location, updated frequently when away from home. Pet GPS supports geofencing and escape alerts, and its integration into the Life360 app allows pets to be included in the same interface used for people and items.

Life360 also references a community-powered Pet Finding Network, which uses the scale of the company’s global member base to help locate lost pets. Members can alert nearby community members when a pet goes missing, leveraging the network effect of Life360’s user base.

Advertising and partnerships

In its public announcements, Life360 highlights an advertising platform that connects its highly engaged audience of families with brands, products, and services. The platform is described as privacy-forward and family-safe, with a focus on contextual and non-disruptive experiences. The company’s acquisition of Nativo is positioned as a way to extend Life360’s contextual insights into premium publisher environments, offering advertisers a single system for targeting, creative development, delivery, optimization, and reporting.

Life360’s partnership with AccuWeather is another example of how the company integrates third-party capabilities to enhance both utility and advertising relevance. By combining real-time location data with severe weather intelligence, Life360 can notify Circles when members are in affected areas and, at the same time, enable brands to present timely offers related to preparation or recovery during weather events.

Geographic reach and user base

Life360 states that it serves members across more than 180 countries and that its mobile app and connected devices are used by tens of millions of Monthly Active Users. The company notes that it has a significant presence in the United States and international markets, including regions such as the UK, Canada, Australia, and New Zealand, where it has launched offerings like its Pet GPS tracker. Life360 also reports that its app ranks among the most popular social networking applications in the United States in terms of daily active users.

Regulatory reporting and listings

Life360, Inc. is incorporated in Delaware and files reports with the U.S. Securities and Exchange Commission. In an 8-K filed in November 2025, the company reported on its financial results and disclosed an Agreement and Plan of Reorganization related to the acquisition of Nativo, Inc., noting that the transaction was valued at approximately $120 million in a combination of cash and common stock consideration, subject to customary closing conditions. The filing confirms that Life360’s common stock trades on The Nasdaq Stock Market LLC under the symbol LIF.

FAQs about Life360, Inc. (LIF)

• What does Life360, Inc. do?
  Life360, Inc. is a family connection and safety company that offers a mobile app and connected devices to help members stay connected to the people, pets, and things they care about. Its services include location sharing, safe driver reports, crash detection with emergency dispatch, and related safety and coordination features.
• How does Life360 generate revenue?
  According to its financial disclosures, Life360 generates revenue from subscription revenue tied to its mobile application and membership offerings, hardware revenue from tracking devices such as Tile and Pet GPS, and other revenue that includes data and partnership revenue, such as advertising.
• What are Life360’s main products and services?
  Life360’s main offerings include its family safety and connection mobile app, Tile tracking devices, and the Life360 Pet GPS tracker. Within the app, members can use features such as location sharing, Place Alerts, Safe Driving Notifications, Crash Detection with Emergency Dispatch, Flight Detection & Landing Notifications, SOS Alerts, and No Show Alerts.
• What is a Life360 Circle?
  A Life360 Circle is described as a private group of family members or close connections using the Life360 app. Circles allow members to share locations, receive alerts, and coordinate using the app’s safety and communication features.
• How does the Pet GPS tracker work with the Life360 app?
  The Life360 Pet GPS tracker integrates into the Life360 app so that a pet’s location can be viewed alongside other family members and Tile-tagged items. The device supports live location updates, geofencing, escape alerts, and participation in a community-powered Pet Finding Network that uses Life360’s global member base to help locate lost pets.
• What is Life360’s advertising platform?
  Life360 describes its advertising platform as a system that uses its first-party family and location insights to connect brands with families in relevant moments. Other revenue, which includes data and partnership revenue such as advertising, has grown as the company has added more partners and increased spend under existing arrangements.
• Why did Life360 acquire Nativo?
  Life360 announced an agreement to acquire Nativo, an advertising technology company, in order to combine Life360’s family and location insights with Nativo’s publisher network and ad technology. The company states that this combination is intended to help brands reach families with more relevant messages across the Life360 app and premium digital environments.
• What is Life360’s partnership with AccuWeather?
  Life360 has partnered with AccuWeather to provide real-time severe weather alerts personalized to members’ locations. When someone in a Circle is in an area affected by severe weather, the entire Circle can be notified, helping families prepare, respond, and stay connected during extreme weather events.
• Where is Life360 based?
  Life360 describes itself as a remote-first company based in the San Francisco Bay Area, serving members across more than 180 countries.
• On which exchanges does Life360 trade?
  Life360’s common stock trades on The Nasdaq Stock Market LLC under the symbol LIF and on the Australian Securities Exchange under the symbol 360.