Company Description
Labor Smart, Inc. (OTCID: LTNC), now operating as Kultura Brands, Inc., is a Wyoming-based public company focused on culture-driven consumer brands in beverages, wellness, and lifestyle. According to company disclosures, Kultura Brands has evolved from its legacy labor-services association into a branding enterprise centered on developing, acquiring, and scaling brands that connect with culture and community. The company describes itself as a diversified consumer products and beverage platform with a portfolio that spans ready-to-drink alcoholic beverages, wellness products, hydration, and energy offerings.
Kultura Brands is headquartered in Jackson, Wyoming and trades on the over-the-counter market under the symbol LTNC. The company emphasizes a strategy built on brand-led growth, operational discipline, and community-led development. Its refreshed approach focuses on identifying high-potential consumer concepts and building them into scalable brands through partnerships, distribution relationships, and platform-driven growth initiatives.
Business Focus and Brand Platform
Kultura Brands states that it is focused on developing, marketing, and distributing consumer beverage products and related lifestyle brands. The company highlights a portfolio that includes:
- Adios Spirits, described as a flagship tequila-based ready-to-drink alcoholic beverage brand, positioned as a national-scale beverage offering and aligned with culture and lifestyle themes.
- Elevate Health & Wellness Gummies, which the company identifies as part of its wellness and hydration portfolio and available through business-to-business channels and direct-to-consumer channels.
- Thirst Responder Hydration, described by the company as a hydrogen-infused recovery beverage with a direct-to-consumer launch.
- GoFast Energy and Lock'd In Energy, which Kultura Brands lists as part of its consumer products and beverage portfolio.
- Adios Tequila Seltzer, referenced by the company as one of its beverage brands.
Across these brands, Kultura Brands describes its mission as merging culture, wellness, and purpose, and it highlights an emphasis on products that align with lifestyle and community themes. The company reports that it partners with manufacturing and distribution networks, including national retail and wholesale partners, to support the scaling of its beverage and consumer products brands.
Strategic Evolution and Name Change
The company has publicly announced a corporate name change from Labor Smart, Inc. to Kultura Brands Inc., approved at the state level in Wyoming. It has stated its intention to submit a ticker change with FINRA so that its trading symbol can be aligned with the new corporate name. In its communications, Kultura Brands describes this change as reflecting a foundational shift from a labor-services association toward a brand-focused enterprise centered on culture, community, and brand-led growth.
Leadership commentary in company press releases characterizes this transition as a move to build brands that resonate and scale, with a focus on execution, integrity, and growth. The company notes that the legal entity remains the same and that the name change is intended to unify its corporate identity, branding strategy, and investor communications under the Kultura Brands platform.
Capital Structure and Share Retirement Initiatives
Kultura Brands has disclosed a multi-phase capital structure reform initiative centered on share retirements and preferred share conversions. The company has described a 5 billion share reduction plan involving the retirement of both common and preferred shares. It has reported multiple completed retirements of common shares, verified by its transfer agent, and a reduction in its Preferred H share class, which the company associates with potential future common share conversions and cancellations.
According to company statements, this initiative is intended to simplify and clarify the capitalization table, reduce overhang related to preferred shares, and improve transparency for shareholders. The company has adopted what it calls a post-completion transparency policy, under which it reports share retirements only after they have been fully executed and confirmed by its transfer agent. Management commentary emphasizes documentation-backed communication and a focus on a capitalization table that is easier for investors to understand.
Distribution, Partnerships, and Market Access
Kultura Brands describes a distribution strategy that combines business-to-business channels, direct-to-consumer channels, and partnerships with established networks. The company reports that:
- Adios Spirits is being brought to market through a partnership with CKS Distro, which the company identifies as a national retail and wholesale partner supporting broader expansion.
- Elevate Health & Wellness Gummies are available for B2B purchase through the Cencora Marketplace, which the company states connects it to retailers, wellness providers, and distributors.
- Elevate products are available direct-to-consumer through Lockdin.com, and Thirst Responder Hydration is planned for direct-to-consumer launch via a dedicated online channel.
- The company references a B2B distribution strategy through the Cencora platform to support Thirst Responder and other offerings.
In addition to distribution relationships, Kultura Brands has highlighted partnerships and collaborations tied to culture and entertainment. For example, it has announced a consulting agreement with sports broadcaster Ernesto Amador as Strategic Brand Ambassador and Market Development Consultant for Adios Spirits, and it has referenced alignment between Adios Spirits and the Cookies lifestyle brand platform.
Subsidiary and Celebrity-Driven Brand Development
Kultura Brands has announced the formation of Kultura Holdings, a wholly owned subsidiary described as an internal hub for celebrity partnerships, entertainment-driven licensing, brand acquisitions, and national product rollouts. The company has stated that this subsidiary will focus on high-impact collaborations with talent, multi-category brand development, entertainment-linked product launches, national retail and distribution expansion, and joint ventures or acquisition opportunities.
According to company communications, Kultura Holdings is intended to serve as the epicenter for premium celebrity partnerships and entertainment-licensed products, with the goal of driving growth through high-visibility brand expansion. The company has positioned this subsidiary as a future contributor to its overall revenue and brand platform.
Purpose, Community, and Philanthropic Alignment
Kultura Brands has described a mission that connects commerce with purpose. In particular, it has announced that a portion of proceeds from certain product sales will be donated to the Manny Pacquiao Foundation, a nonprofit organization focused on housing, education, medical aid, and disaster relief. The company presents this giveback initiative as part of its effort to combine business growth with social impact and to align its brands with broader humanitarian objectives.
The company’s messaging emphasizes culture, wellness, and purpose as central themes, and it highlights community-led growth and brand-building as part of its long-term approach.
Position Within Consumer Products and Beverage Markets
Within the consumer products and beverage landscape, Kultura Brands describes itself as a diversified platform focused on high-growth categories such as ready-to-drink alcoholic beverages, wellness gummies, hydration products, and energy offerings. Company communications reference the broader U.S. dietary supplements market and growth in gummy supplements as context for the Elevate Health & Wellness line, and they describe Adios Spirits as a brand built for reach, retail presence, and long-term growth in the ready-to-drink segment.
Rather than presenting itself as a single-product business, Kultura Brands emphasizes a portfolio approach, with multiple brands and categories under one public company umbrella. Its stated strategy is to identify culture-driven concepts and scale them through partnerships, distribution platforms, and structured brand development.
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No SEC filings available for Labor Smart.