Company Description
NetBrands Corp (NBND) is a Delaware corporation whose common stock trades on the OTC market under the symbol NBND. According to multiple company announcements, NetBrands operates through diversified subsidiaries and has undergone a strategic pivot toward the blockchain and digital asset ecosystem, with a particular focus on cryptocurrency mining, digital asset treasury management, and Web 3.0–oriented opportunities.
The company describes itself as headquartered in Island Park, New York, and notes that it is growing industrial-scale crypto mining operations through the procurement of next-generation mining equipment. NetBrands also highlights a focus on mergers and acquisitions (M&A) and joint venture (JV) opportunities in the blockchain sector, especially within digital and Web 3.0 verticals. In earlier disclosures, NetBrands characterized its structure as a diversified holding company with divisions that include M&A activities targeting e-commerce assets and private businesses in various verticals.
Business focus and strategic pivot
In a shareholder communication, NetBrands stated that on July 15 it announced a transition into a blockchain infrastructure business focused on cryptocurrency mining, digital asset treasury (DAT) management, and related blockchain technology initiatives. The company describes this as a strategic evolution into a blockchain-native ecosystem, aligning its corporate identity, branding, and operations with Web 3.0 and digital asset themes.
Following this pivot, NetBrands reported that it purchased ten next-generation ASIC miners (Bitmain S21+ units) and entered into a hosting agreement with Simple Mining LLC to host and operate its mining fleet. The company states that by July 30 these miners were fully deployed and hashing at full capacity, and that its mining activities are operated in Cedar Falls, Iowa, with an installed capacity it characterizes at approximately 2.35 petahash per second. NetBrands also disclosed the acquisition of ten Bitmain L9 machines intended to support a hybrid mining fleet and merged-mining strategies, with rewards received in Bitcoin via the NiceHash platform.
Mining operations and infrastructure plans
NetBrands reports that it is planning the development of a dedicated 5-megawatt Bitcoin mining facility that, according to its own internal estimates, could support approximately 1,200 mining machines and up to 300 PH/s of aggregate hashrate. The company indicates that Iowa has been identified as a proposed location due to electricity costs and environmental conditions that it views as favorable for equipment cooling. It further notes that it has initiated discussions with its current hosting partner regarding potential site identification, evaluation, and preliminary cost assessments, while emphasizing that it has not yet committed to procurement or construction activities.
In its own materials, NetBrands explains that the planned facility would be purpose-built with optimized cooling systems and would connect to the local power grid as the primary electricity source. The company states that it intends to deploy application-specific integrated circuit (ASIC) miners and maintain a hybrid fleet strategy that includes Bitmain S21+ units for SHA-256 mining and Bitmain L9 units for Scrypt-based merged mining.
Digital asset treasury (DAT) model
NetBrands has announced plans to establish what it calls a layered digital asset treasury model. In its description, the foundation of this model is Bitcoin (BTC), which the company identifies as its long-term reserve asset. Complementing Bitcoin, NetBrands states that Ethereum (ETH) will be staked to generate yields, while Aave (AAVE), a decentralized finance (DeFi) protocol, is expected to provide additional returns through staking and lending.
The company describes this layered approach as one in which yield generated from ETH and AAVE feeds back into Bitcoin reserves, with the goal of compounding its BTC balance sheet over time. In its announcements, NetBrands notes that investors in its stock would gain exposure to both Bitcoin as a reserve asset and to DeFi-related yield mechanisms through this treasury framework, and that it may use various financing tools to complete digital asset acquisitions in phases.
Advisory relationships and Web 3.0 orientation
As part of its stated digital transformation, NetBrands has publicized the appointment of advisors to support its Bitcoin mining and DeFi initiatives. The company announced the engagement of Nico Smid of Digital Mining Solutions in a strategic advisory role to help guide its Bitcoin mining strategy and digital asset treasury management. It later announced the appointment of Zachary Smith, founder of Bloc3Energy, as a strategic advisor to support expansion into decentralized finance and real-world asset (RWA) tokenization.
In these communications, NetBrands positions its roadmap as including multi-layer DeFi protocols to manage and grow digital assets, and tokenization of company holdings and intellectual property for fractional ownership and broader investor participation. The company also emphasizes a broader Web 3.0 focus, describing a strong emphasis on acquiring digital and Web 3.0 assets and expanding its reach in that segment.
Corporate identity, branding, and online presence
NetBrands has reported several steps to align its corporate identity with its blockchain focus. The company announced an updated corporate logo to reflect its shift into the Web 3.0 sector and its entry into the cryptocurrency mining segment, particularly with an emphasis on Bitcoin. It also unveiled a new crypto-forward website, which it describes as designed to be informative for shareholders and to provide resources on cryptocurrency mining, project updates, and insights into its strategic roadmap for blockchain-related activities.
In its description of the website, the company notes features such as secure access for investor communications, social media updates, project news, milestones, and partnership announcements. These elements are presented by NetBrands as part of a broader effort to align its communication channels with its evolving business model in digital assets and Web 3.0.
Holding company and M&A activities
Before and alongside its blockchain-focused initiatives, NetBrands has described itself as a diversified holding company operating through several divisions. In earlier releases, the company indicated that one of its divisions focuses on M&A activities, acquiring e-commerce assets and private businesses in various verticals and scaling them. It has also referenced a keen M&A focus on acquiring e-commerce assets and private businesses, particularly within digital and Web 3.0 verticals.
NetBrands announced that it had issued a letter of intent and plan to acquire OMM Imports, LLC, Elevare Skincare LLC, and Market Innovations, LLC, collectively referred to as Zero Gravity, which it describes as a player in skin care home-use devices based on LED and infrared light therapy. The company stated that the combined entity would focus on advancing new devices and complementary skin care products and that it viewed this potential transaction as part of a broader roll-up strategy in e-commerce and health, wellness, and beauty verticals. These statements were explicitly framed as contingent on negotiation and execution of a definitive agreement.
Capital markets and financing arrangements
NetBrands has disclosed several capital markets–related developments. In an April announcement, the company stated that it had filed an application to uplist to the OTCQB Venture Market, describing this as a move intended to access a higher tier of the OTC marketplace and potentially reach a broader investor base. The company characterized this as part of a pivotal phase in its development and as preparation for potential future moves in market seniority.
In a Form 8-K filing, NetBrands reported that on October 29, 2025 it entered into an Equity Purchase Agreement and a Registration Rights Agreement with Trillium Partners LP. According to the filing, the Equity Purchase Agreement contemplates that Trillium may purchase up to a specified dollar amount of the company’s stock, subject to conditions and pricing formulas described in the agreement. The Registration Rights Agreement requires NetBrands to file one or more registration statements on Form S-1 to cover the resale by Trillium of shares delivered under the Equity Purchase Agreement. The company notes in the filing that there can be no assurance that any particular amounts will be realized under this arrangement.
Business model characteristics
Across its public communications, NetBrands presents a business model that combines holding-company characteristics, M&A activity, and a growing emphasis on blockchain infrastructure and digital assets. The company highlights:
- Operations through diversified subsidiaries.
- Industrial-scale cryptocurrency mining activities hosted in Iowa through a third-party partner.
- Plans for a dedicated Bitcoin mining facility, as described in its own forward-looking statements.
- A layered digital asset treasury model centered on Bitcoin, Ethereum, and AAVE.
- M&A and JV opportunities in blockchain, digital, and Web 3.0 verticals.
- Prior and ongoing interest in acquiring e-commerce and private business assets in various sectors.
All of these elements are described by NetBrands in its own releases as part of a broader strategy to expand its presence in digital assets and Web 3.0 while maintaining a holding-company structure.
Risk and forward-looking nature of disclosures
NetBrands repeatedly characterizes many of its plans and projections as forward-looking statements subject to risks and uncertainties. Its press releases and safe harbor statements emphasize that projections regarding mining economics, digital asset treasury targets, acquisitions, uplisting efforts, and infrastructure development are not guarantees of future performance and may differ from actual outcomes. Investors reviewing NetBrands stock and company information typically consider these forward-looking elements in the context of the company’s disclosed strategies, agreements, and operational updates.