Company Description
PDD Holdings Inc. (NASDAQ: PDD) is a multinational commerce group in the retail trade sector, classified under electronic shopping. According to the company’s public disclosures, PDD Holdings owns and operates a portfolio of commerce businesses and aims to bring more businesses and people into the digital economy so that local communities and small businesses can benefit from increased productivity and new opportunities.
The company’s main operations, as described in available information, include Pinduoduo, a social commerce platform in China, and Temu, a global e-commerce marketplace. PDD Holdings also has a community group purchase business in China. Across these operations, the group has built a network of sourcing, logistics, and fulfillment capabilities that support its underlying businesses.
PDD Holdings states that it operates commerce businesses in over 80 countries globally. This international footprint reflects its focus on connecting merchants and consumers through digital platforms. The company emphasizes the role of its ecosystem in supporting merchants, particularly small and medium-sized enterprises (SMEs), and in enabling local communities to participate in the digital economy.
Business model and revenue drivers
Based on the company’s financial disclosures, PDD Holdings generates revenues primarily from online marketing services and others and from transaction services. In multiple quarterly results announcements, the company attributes revenue growth mainly to increases in these two categories. Online marketing services and others contribute a significant portion of total revenues, while transaction services also represent a substantial and growing component.
The company’s earnings releases repeatedly highlight that changes in revenues are “primarily due to the increase in revenues from online marketing services and transaction services.” This indicates that the core business model centers on providing marketing exposure and transaction-related services on its platforms, rather than directly selling goods itself.
Platform ecosystem and merchant support
Management commentary in recent financial results emphasizes PDD Holdings’ focus on its platform ecosystem. The company frequently refers to merchant support initiatives, ecosystem investments, and efforts to build a “healthier and more sustainable platform ecosystem.” Executives have described decisions to increase ecosystem investments to help drive sales and reduce costs for a broader base of SME merchants, even when these investments weigh on short-term profitability.
Across several quarters, PDD Holdings’ leadership has stated that they prioritize long-term impact over short-term results, and that enhanced merchant support is viewed as essential to building a healthy merchant ecosystem that can deliver satisfactory shopping experiences for consumers. The company also links its platform strategy to broader goals of supporting the supply chain and the overall e-commerce ecosystem.
Cost structure and investment areas
In its quarterly earnings releases, PDD Holdings provides a breakdown of costs and operating expenses. The company reports costs of revenues that are mainly driven by fulfillment fees, bandwidth and server costs, and payment processing fees. These items are repeatedly cited as the primary reasons for increases in total costs of revenues.
On the operating expense side, PDD Holdings discloses three main categories: sales and marketing expenses, general and administrative expenses, and research and development expenses. Sales and marketing expenses are often described as increasing due to higher spending on promotion and advertising activities. Research and development expenses reflect staff-related costs and technology-related costs such as bandwidth and servers. General and administrative expenses are linked to staff-related costs and other corporate functions.
The company also discusses the use of non-GAAP financial measures, such as non-GAAP operating profit and non-GAAP net income attributable to ordinary shareholders. These measures exclude share-based compensation expenses and fair value changes of certain investments, and in some periods also exclude interest expenses related to convertible bonds’ amortization to face value. PDD Holdings states that management uses these non-GAAP measures to evaluate operating performance and to identify underlying trends by excluding certain non-cash charges.
Geographic footprint and corporate structure
PDD Holdings describes itself as a multinational commerce group with operations in over 80 countries. Its main platform Pinduoduo is based in China, while Temu is described as a global e-commerce marketplace. The company’s SEC filings list PDD Holdings Inc. with a registered office in Dublin, Ireland, reflecting its corporate structure as a foreign issuer that files annual reports on Form 20-F with the U.S. Securities and Exchange Commission.
The company’s shares trade on the NASDAQ under the ticker symbol PDD, and its SEC filings indicate that it uses Form 20-F as its annual reporting framework. PDD Holdings has also filed current reports on Form 6-K to furnish earnings releases, notices of annual general meetings, and information on the appointment of its independent registered public accounting firm.
Financial reporting and regulatory filings
PDD Holdings regularly reports unaudited quarterly financial results and furnishes these results to the SEC on Form 6-K. These filings include condensed consolidated balance sheets, statements of income, and details on revenues, costs, and expenses. The company also files an annual report on Form 20-F, which contains audited consolidated financial statements and more extensive disclosures.
In its earnings releases, PDD Holdings often comments on trends such as moderating revenue growth, intense competition, and external uncertainties. Management notes that increased ecosystem investments and merchant support initiatives may cause financial results to fluctuate from quarter to quarter. The company also includes safe harbor statements regarding forward-looking information, referencing risks related to growth strategies, competition in e-commerce markets, regulatory developments, and general economic conditions.
Accounting, auditing, and governance
According to a Form 6-K filed in July 2025, PDD Holdings appointed Ernst & Young, located in Hong Kong, as its independent registered public accounting firm for audits of the company’s financial statements and internal control over financial reporting for the year ending December 31, 2025. Previously, the company’s auditor was Ernst & Young Hua Ming LLP. This change in auditor is disclosed as part of the company’s ongoing governance and reporting obligations.
PDD Holdings also files materials related to shareholder meetings, including notices of annual general meetings, proxy statements, and forms of proxy, through Form 6-K exhibits. These documents support shareholder decision-making and reflect the company’s obligations as a foreign private issuer listed on a U.S. exchange.
Position within electronic shopping and retail trade
Within the electronic shopping industry and the broader retail trade sector, PDD Holdings is characterized in its own disclosures as a commerce group built around digital platforms. Its focus on online marketing services, transaction services, and merchant support initiatives aligns with a platform-based model that connects merchants and consumers through technology-driven marketplaces. The company’s emphasis on ecosystem health, merchant support, and local community benefits is a recurring theme in its public statements.