Perion Network Stock Price, News & Analysis
Company Description
Perion Network Ltd. (NASDAQ & TASE: PERI) is a technology company focused on digital advertising. According to the company, it helps agencies, brands, and retailers get better results from their marketing investments by providing advanced technology across digital channels. Perion connects advertisers to consumers through formats such as search advertising, social, display, video, digital audio, Digital Out-of-Home (DOOH), and Connected TV (CTV) advertising, and reports that it earns revenue from search advertising and display advertising services.
Perion operates a unified advertising platform known as Perion One. The company describes Perion One as a platform that bridges media, data, and performance across digital channels, with the goal of making digital advertising more effective. Through Perion One, Perion states that it builds solutions that continuously adapt to connect the dots between data, creative, and channels, enabling advertisers to run campaigns across multiple environments from a single technology stack.
Business focus and technology
Perion characterizes itself as a leader in advanced technology that addresses the complexities of modern advertising. Its activities include online advertising and search solutions delivered through desktop, mobile, and social channels. The company highlights its work in high-impact advertising formats and notes that it operates in a business segment focused on High Impact Advertising solutions.
The company emphasizes AI-powered capabilities within its platform. Perion refers to advanced AI and creative technologies that support campaign optimization, attribution, and measurement. It also mentions an AI-powered creative optimization solution that is used in conjunction with demand-side platforms, and an AI algorithm for supply path optimization designed to improve efficiency and monetization for publishers.
Key products and solutions
Perion’s disclosures describe several named solutions within its advertising technology stack:
- Perion One platform – A unified platform that, according to the company, connects media, data, and performance across digital channels and is intended to serve as an operating system for marketers.
- Performance CTV Solution – A solution within Perion One that activates Connected TV campaigns across streaming channels. Perion states that it combines AI-powered creative optimization and attribution technology with premium inventory to support outcome-focused, performance-oriented CTV campaigns.
- Perion DOOH Player – A solution that Perion describes as completing its full-stack technology for DOOH and Retail Media. The company states that the DOOH Player integrates into its Ad Server, Header Bidder, and SSP to create a unified system for ad delivery, optimization, and monetization across digital signage environments.
- SODA (Supply Optimization & Demand Amplification) – An AI-powered suite of supply-side solutions for web and DOOH. Perion explains that SODA uses an AI algorithm for Supply Path Optimization (SPO) to evaluate bid requests, select high-performing paths, and support revenue growth and efficiency for publishers.
In addition, Perion references an AI-driven optimization engine sometimes referred to as Perion Algo, and notes that it integrates technologies such as Greenbids into this engine. The company also mentions other AI innovations, including Wave and SORT, as part of its broader vision to unify performance and sustainability across the digital advertising ecosystem.
Channels and media environments
Perion reports activity across several advertising channels. In its communications, the company highlights DOOH, CTV, web, and search as important revenue channels. It also refers to high-impact display formats and notes that its technology supports multiple ad formats, including static, video, and dynamic creative in DOOH and other environments.
The company states that it connects advertisers to consumers across digital advertising channels that include search advertising, social, display, video, digital audio, DOOH, and CTV. It also notes that it works in high-intent and commerce-oriented media environments, and that its strategy includes expanding integrations into such environments.
Customer segments and partnerships
Perion identifies agencies, brands, and retailers as key customer groups. It states that it is helping these customers maximize the value of their advertising investments and that its platform is designed to support outcome-driven, measurable campaigns. The company also refers to commerce-centric and retail brands as important categories where attribution and return-on-investment accountability are critical.
Perion’s public communications describe several types of partnerships. For example, the company has announced strategic partnerships in retail media, including a collaboration with Albertsons Media Collective to activate purchase-based first-party audiences across high-impact display and DOOH formats. It has also reported partnerships aimed at expanding DOOH reach in various regions and collaborations with advertising groups and media companies in markets such as Korea and other areas, as part of its effort to extend its programmatic and DOOH capabilities.
Geographic footprint and listings
Perion states that it is based in New York and Tel Aviv, Israel, and that it is listed on both the NASDAQ and the Tel Aviv Stock Exchange under the symbol PERI. In earlier descriptions, the company notes that it generates a majority of its revenue from the United States, with additional revenue from other regions.
Corporate structure and reporting
Perion files reports with the U.S. Securities and Exchange Commission as a foreign private issuer, using Form 20-F as its annual report format and furnishing current reports on Form 6-K. The company’s Form 6-K filings include press releases related to quarterly results, product launches, partnerships, and shareholder meetings. Perion also references the use of non-GAAP financial measures such as Contribution ex-TAC and Adjusted EBITDA, which it describes and reconciles in its earnings materials.
Position within the advertising ecosystem
Across its public statements, Perion presents itself as operating a unified ad tech platform that spans both demand-side and supply-side capabilities. It describes its strategy as building a Marketing Operating System that unifies ad delivery, optimization, and monetization across channels such as web, DOOH, CTV, and retail media. The company emphasizes measurable performance, outcome-driven campaigns, and the use of AI to support optimization, attribution, and supply path efficiency.
Perion also highlights its focus on high-impact formats and omnichannel campaigns. It refers to a full-funnel, omnichannel strategy that includes CTV, DOOH, retail media, and display, and notes that it aims to connect premium media, retail intelligence, and AI-driven measurement in order to support advertisers’ goals across the customer journey.
Stock Performance
Perion Network (PERI) stock last traded at $10.27, down 0.39% from the previous close. Over the past 12 months, the stock has gained 27.3%. At a market capitalization of $402.7M, PERI is classified as a small-cap stock with approximately 40.4M shares outstanding.
Latest News
Perion Network has 10 recent news articles. Of the recent coverage, 5 articles coincided with positive price movement and 5 with negative movement. Key topics include AI, earnings, earnings date. View all PERI news →
SEC Filings
Perion Network has filed 5 recent SEC filings, including 4 Form 3, 1 Form 144. The most recent filing was submitted on March 18, 2026. SEC filings provide transparency into a company's financial condition, material events, and regulatory compliance. View all PERI SEC filings →
Financial Highlights
Perion Network generated $439.9M in revenue over the trailing twelve months, operating income reached -$14.9M (-3.4% operating margin), and net income was -$7.9M, reflecting a -1.8% net profit margin. Diluted earnings per share stood at $-0.19. The company generated $41.9M in operating cash flow. With a current ratio of 2.76, the balance sheet reflects a strong liquidity position.
Upcoming Events
Rights plan expiration
Perion Network has 1 upcoming scheduled event. The next event, "Rights plan expiration", is scheduled for April 2, 2026 (in 7 days). Investors can track these dates to stay informed about potential catalysts that may affect the PERI stock price.
Short Interest History
Short interest in Perion Network (PERI) currently stands at 486.4 thousand shares, down 11.5% from the previous reporting period, representing 1.2% of the float. Over the past 12 months, short interest has decreased by 52.5%. This relatively low short interest suggests limited bearish sentiment.
Days to Cover History
Days to cover for Perion Network (PERI) currently stands at 2.0 days, down 11% from the previous period. This days-to-cover ratio represents a balanced liquidity scenario for short positions. The days to cover has decreased 42.9% over the past year, suggesting improved liquidity for short covering. The ratio has shown significant volatility over the period, ranging from 1.0 to 3.5 days.
PERI Company Profile & Sector Positioning
Perion Network (PERI) operates in the Internet Content & Information industry within the broader Communication Services sector and is listed on the NASDAQ.
Investors comparing PERI often look at related companies in the same sector, including Zhihu Inc (ZH), Ziprecruiter Inc (ZIP), Thryv Hldgs Inc (THRY), Jiayin Group (JFIN), and Upexi Inc (UPXI). Comparing financial metrics, valuation ratios, and stock performance across these peers can help investors evaluate PERI's relative position within its industry.