Perion Network Stock Price, News & Analysis

Perion Network Ltd. (NASDAQ & TASE: PERI) is a technology company focused on digital advertising. According to the company, it helps agencies, brands, and retailers get better results from their marketing investments by providing advanced technology across digital channels. Perion connects advertisers to consumers through formats such as search advertising, social, display, video, digital audio, Digital Out-of-Home (DOOH), and Connected TV (CTV) advertising, and reports that it earns revenue from search advertising and display advertising services.

Perion operates a unified advertising platform known as Perion One. The company describes Perion One as a platform that bridges media, data, and performance across digital channels, with the goal of making digital advertising more effective. Through Perion One, Perion states that it builds solutions that continuously adapt to connect the dots between data, creative, and channels, enabling advertisers to run campaigns across multiple environments from a single technology stack.

Business focus and technology

Perion characterizes itself as a leader in advanced technology that addresses the complexities of modern advertising. Its activities include online advertising and search solutions delivered through desktop, mobile, and social channels. The company highlights its work in high-impact advertising formats and notes that it operates in a business segment focused on High Impact Advertising solutions.

The company emphasizes AI-powered capabilities within its platform. Perion refers to advanced AI and creative technologies that support campaign optimization, attribution, and measurement. It also mentions an AI-powered creative optimization solution that is used in conjunction with demand-side platforms, and an AI algorithm for supply path optimization designed to improve efficiency and monetization for publishers.

Key products and solutions

Perion’s disclosures describe several named solutions within its advertising technology stack:

• Perion One platform – A unified platform that, according to the company, connects media, data, and performance across digital channels and is intended to serve as an operating system for marketers.
• Performance CTV Solution – A solution within Perion One that activates Connected TV campaigns across streaming channels. Perion states that it combines AI-powered creative optimization and attribution technology with premium inventory to support outcome-focused, performance-oriented CTV campaigns.
• Perion DOOH Player – A solution that Perion describes as completing its full-stack technology for DOOH and Retail Media. The company states that the DOOH Player integrates into its Ad Server, Header Bidder, and SSP to create a unified system for ad delivery, optimization, and monetization across digital signage environments.
• SODA (Supply Optimization & Demand Amplification) – An AI-powered suite of supply-side solutions for web and DOOH. Perion explains that SODA uses an AI algorithm for Supply Path Optimization (SPO) to evaluate bid requests, select high-performing paths, and support revenue growth and efficiency for publishers.

In addition, Perion references an AI-driven optimization engine sometimes referred to as Perion Algo, and notes that it integrates technologies such as Greenbids into this engine. The company also mentions other AI innovations, including Wave and SORT, as part of its broader vision to unify performance and sustainability across the digital advertising ecosystem.

Channels and media environments

Perion reports activity across several advertising channels. In its communications, the company highlights DOOH, CTV, web, and search as important revenue channels. It also refers to high-impact display formats and notes that its technology supports multiple ad formats, including static, video, and dynamic creative in DOOH and other environments.

The company states that it connects advertisers to consumers across digital advertising channels that include search advertising, social, display, video, digital audio, DOOH, and CTV. It also notes that it works in high-intent and commerce-oriented media environments, and that its strategy includes expanding integrations into such environments.

Customer segments and partnerships

Perion identifies agencies, brands, and retailers as key customer groups. It states that it is helping these customers maximize the value of their advertising investments and that its platform is designed to support outcome-driven, measurable campaigns. The company also refers to commerce-centric and retail brands as important categories where attribution and return-on-investment accountability are critical.

Perion’s public communications describe several types of partnerships. For example, the company has announced strategic partnerships in retail media, including a collaboration with Albertsons Media Collective to activate purchase-based first-party audiences across high-impact display and DOOH formats. It has also reported partnerships aimed at expanding DOOH reach in various regions and collaborations with advertising groups and media companies in markets such as Korea and other areas, as part of its effort to extend its programmatic and DOOH capabilities.

Geographic footprint and listings

Perion states that it is based in New York and Tel Aviv, Israel, and that it is listed on both the NASDAQ and the Tel Aviv Stock Exchange under the symbol PERI. In earlier descriptions, the company notes that it generates a majority of its revenue from the United States, with additional revenue from other regions.

Corporate structure and reporting

Perion files reports with the U.S. Securities and Exchange Commission as a foreign private issuer, using Form 20-F as its annual report format and furnishing current reports on Form 6-K. The company’s Form 6-K filings include press releases related to quarterly results, product launches, partnerships, and shareholder meetings. Perion also references the use of non-GAAP financial measures such as Contribution ex-TAC and Adjusted EBITDA, which it describes and reconciles in its earnings materials.

Position within the advertising ecosystem

Across its public statements, Perion presents itself as operating a unified ad tech platform that spans both demand-side and supply-side capabilities. It describes its strategy as building a Marketing Operating System that unifies ad delivery, optimization, and monetization across channels such as web, DOOH, CTV, and retail media. The company emphasizes measurable performance, outcome-driven campaigns, and the use of AI to support optimization, attribution, and supply path efficiency.

Perion also highlights its focus on high-impact formats and omnichannel campaigns. It refers to a full-funnel, omnichannel strategy that includes CTV, DOOH, retail media, and display, and notes that it aims to connect premium media, retail intelligence, and AI-driven measurement in order to support advertisers’ goals across the customer journey.