Company Description
Kidpik Corp. (traded under the historical symbol PIK) is described as an online clothing subscription-based e-commerce company focused on children’s apparel and footwear. According to multiple company disclosures, Kidpik operates an online clothing subscription box for kids, delivering mix-and-match, expertly styled outfits that are curated based on each member’s style preferences. The company states that it was founded in 2016 and that it has positioned its offering around a surprise box model that can be delivered on a monthly or seasonal basis.
In its press releases, Kidpik explains that each seasonal collection is designed in-house by a team with decades of experience designing childrenswear. The business combines the expertise of fashion stylists with proprietary data and technology (often described as data science and technology) to translate kids’ unique style preferences into curated outfits. In addition to its subscription boxes, Kidpik reports that it sells its branded clothing and footwear through its own e-commerce website, shop.kidpik.com.
Kidpik’s activities place it within the Electronic Shopping industry in the Retail Trade sector. Its disclosures describe revenue channels that include subscription boxes, online website sales, and sales through third-party websites. The company has highlighted product lines such as girls’ apparel, boys’ apparel, and toddlers’ apparel in its financial reporting, indicating a focus on children’s fashion across multiple age groups.
In various financial result announcements, Kidpik has described its subscription business in terms of active subscriptions (recurring boxes) and new subscriptions (first boxes). The company has also discussed efforts to manage inventory, including ceasing purchases of new inventory and working to clear existing inventory, as part of broader corporate plans.
Trading status and corporate developments
Kidpik has reported several significant trading and corporate developments. In March 2024, the company announced a 1-for-5 reverse stock split of its outstanding common stock as part of a plan to regain compliance with Nasdaq’s minimum bid price requirement. Later in March 2024, Kidpik disclosed that it had regained compliance with the Nasdaq minimum bid price requirement.
Subsequently, Kidpik reported that on December 20, 2024, a Nasdaq Hearings Panel determined to delist the company’s securities from the Nasdaq Capital Market due to non-compliance with Nasdaq Listing Rule 5550(b)(1), the minimum shareholders’ equity rule. Trading of the company’s securities on Nasdaq was suspended on December 26, 2024, and Kidpik stated that its common stock began trading on the OTC Markets system under the symbol “PIKM” effective that same date.
On February 6, 2025, Kidpik announced that its Board of Directors had approved the commencement of the process to voluntarily delist its securities from Nasdaq by filing a Form 25 with the SEC and to deregister its securities under the Securities Exchange Act of 1934 by filing a Form 15 once the criteria for deregistration are satisfied. The company indicated that, upon filing Form 15, its obligation to file periodic and current reports with the SEC, including Forms 10-K, 10-Q, and 8-K, would be suspended, with remaining Exchange Act reporting obligations terminating 90 days after the filing of Form 15. Kidpik also noted that it reserved the right to delay or withdraw these filings before they become effective.
Merger plans with Nina Footwear
Kidpik has disclosed an Agreement and Plan of Merger and Reorganization with Nina Footwear Corp. and Kidpik Merger Sub, Inc., a wholly-owned subsidiary of Kidpik. Under this Merger Agreement, Nina Footwear is expected to merge with and into Kidpik Merger Sub, with Nina Footwear continuing as the surviving entity. In several press releases, Kidpik states that, upon closing of the merger, Nina Footwear is expected to trade on Nasdaq under the symbol “NINA”, and that Nina Footwear will become a wholly-owned subsidiary of Kidpik.
Kidpik has described dedicating significant resources to closing this merger and has stated that the closing is subject to customary conditions, including the preparation and mailing of a proxy statement and the receipt of required stockholder approvals from both Kidpik and Nina Footwear stockholders. The company’s releases emphasize that the merger is intended to affect Kidpik’s revenue, cash flow, balance sheet, and stockholder value, though these statements are framed as expectations and forward-looking statements.
Business focus and operations
Across its disclosures, Kidpik consistently characterizes itself as an online clothing subscription box for kids that offers:
- Mix-and-match outfits curated based on each member’s style preferences
- Monthly or seasonal surprise boxes for children
- Seasonal collections designed in-house by a childrenswear-focused team
- Use of fashion stylist expertise combined with proprietary data and technology
- Additional sales of branded clothing and footwear through its own e-commerce site
In earlier financial communications, Kidpik has also referred to revenue from subscription boxes, third-party websites, and online website sales, and has broken out revenue by product line into girls’, boys’, and toddlers’ apparel. The company has indicated that it has taken steps such as reducing or ceasing purchases of new inventory, focusing on selling existing inventory, and reducing certain expenditures while pursuing strategic alternatives and the proposed merger.
Historical context for PIK symbol
The symbol PIK historically referenced Kidpik Corp. on the Nasdaq Capital Market. Following the Nasdaq suspension of trading on December 26, 2024, Kidpik reported that its common stock began trading on the OTC Markets system under the symbol PIKM. The company has since announced its intention to delist its securities from Nasdaq via a Form 25 and to deregister under the Exchange Act via a Form 15, subject to applicable requirements and its reserved right to delay or withdraw such filings.
Key considerations for investors researching PIK
Users reviewing information related to the historical PIK symbol can find context in Kidpik’s own disclosures regarding:
- Its business as an online clothing subscription-based e-commerce company for children
- The evolution of its trading status from Nasdaq to the OTC Markets system under PIKM
- Its stated plans to delist and deregister its securities
- The announced Merger Agreement with Nina Footwear Corp. and the expectation that Nina Footwear would trade under the symbol NINA upon closing
All of these points are based on Kidpik’s press releases and related communications, which describe both its operational model and its corporate and listing status changes.
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SEC Filings
No SEC filings available for Kidpik.