Company Description
Restaurant Brands International Inc. (QSR) is described in its public disclosures as one of the world's largest quick service restaurant companies. According to company statements, it oversees more than 32,000 restaurants that together generate over $45 billion in annual system-wide sales in more than 120 countries and territories. Restaurant Brands International Inc. ("RBI") is incorporated in Canada and its principal executive offices are in Miami, Florida. Its common shares trade on the New York Stock Exchange and the Toronto Stock Exchange under the symbol QSR, and certain preferred securities trade on the Toronto Stock Exchange under the symbol QSP.
Core Brands and Business Structure
RBI owns four quick service restaurant brands that it characterizes as prominent and iconic: TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. Company communications state that these brands are independently operated and have been serving their respective guests, franchisees and communities for decades. In North America, RBI notes that each brand is headquartered in the market where it was founded: Tim Hortons in Canada, and Burger King, Popeyes and Firehouse Subs in the United States.
RBI reports its results through multiple operating and reportable segments. It identifies four franchisor segments for Tim Hortons (TH), Burger King (BK), Popeyes (PLK) and Firehouse Subs (FHS) in the U.S. and Canada, and a fifth franchisor segment (INTL) for all of its brands in the rest of the world. In addition, RBI has created a Restaurant Holdings (RH) segment that includes certain company-operated restaurants acquired in transactions such as Carrols Restaurant Group Inc. and Popeyes China, as well as Firehouse Subs Brazil. The company has indicated that it plans to maintain franchisor dynamics in its TH, BK, PLK, FHS and INTL segments over the long term.
Franchise-Focused Model and Revenue Sources
RBI describes itself as operating with a primarily franchised business model globally. Based on its own disclosures, the firm generates revenue from several sources connected to its brands and franchise system. These include franchise and property revenues such as royalties and rent, advertising revenues and other services, and company restaurant sales within its Restaurant Holdings segment. In the Tim Hortons segment, RBI also reports supply chain sales, reflecting its role in providing products to restaurants in that system.
Within its Burger King segment, RBI highlights franchise and property revenues and advertising revenues that include intersegment activity with the Restaurant Holdings segment, where certain company-operated Burger King restaurants are reported. These intersegment revenues, such as royalties, rent, advertising contributions and technology fees, are eliminated on consolidation but are relevant to understanding how the franchisor and company-restaurant operations interact inside the group.
Global Footprint and Segment Reporting
RBI’s disclosures show that it tracks performance using system-wide sales, comparable sales, net restaurant growth and system restaurant counts by segment. For example, the company reports system-wide sales and comparable sales for Tim Hortons, Burger King, Popeyes and Firehouse Subs, as well as for its international operations. It also provides information on net restaurant growth and restaurant counts at period end, which reflect the expansion or contraction of the restaurant base across its brands.
In addition to the five franchisor segments, the Restaurant Holdings segment aggregates results from company-operated restaurants such as Carrols Burger King locations and Popeyes China restaurants, and includes Firehouse Subs Brazil. RBI has explained that the Restaurant Holdings segment records company restaurant sales and related expenses, including royalties, rent and advertising contributions that are recognized as revenues in the relevant franchisor segments before being eliminated in consolidation.
Burger King China and Joint Venture Strategy
RBI has provided detailed information about its approach to Burger King in China. It disclosed that it acquired substantially all of the remaining equity interests in Burger King China and subsequently classified those operations as held for sale, reporting their results as discontinued operations. In a later transaction, RBI’s Board approved a joint venture with an investment fund managed by CPE. Under the terms described, CPE is expected to invest new primary capital into a Burger King China joint venture, with CPE owning a majority interest and RBI retaining a minority stake and a seat on the joint venture’s board of directors.
RBI has also indicated that a wholly owned subsidiary will enter into a 20-year master development agreement with a subsidiary of the joint venture, granting exclusive rights to develop the Burger King brand in China and establishing development targets for restaurant growth in that market over time. The company has linked this arrangement to its broader strategy of partnering with experienced local operators while maintaining a primarily franchised model.
Capital Structure, Offerings and Debt
RBI’s public filings describe several capital markets transactions. In one transaction, an affiliate of a significant shareholder delivered an exchange notice to convert Class B exchangeable limited partnership units of Restaurant Brands International Limited Partnership into RBI common shares. RBI indicated that it intended to satisfy the exchange with common shares and that the selling shareholder commenced an underwritten registered public offering of those shares. RBI stated that it would not sell any common shares in that offering and would not receive proceeds from the sale, and that the aggregate number of exchangeable units and RBI common shares would not change as a result.
In a related underwriting agreement, RBI described a forward sale arrangement in which a forward counterparty agreed to borrow and sell RBI common shares to the underwriter, with the selling shareholder expected to physically settle the forward sale by delivering common shares and receiving cash based on the agreed price, subject to adjustments. RBI also noted that it and the selling shareholder agreed to indemnify the underwriter against certain liabilities in connection with the offering.
Separately, RBI and affiliated issuers announced the pricing of first lien senior secured notes due 2029. The company stated that it expected to use the proceeds of that notes offering, together with cash on hand, to redeem in full a prior series of first lien senior secured notes due 2025 and pay related fees and expenses. RBI indicated that this refinancing was expected to be neutral to net leverage and beneficial to interest expense, and that the new notes would be guaranteed on a first lien senior secured basis by certain subsidiaries.
Strategic Focus and Long-Term Orientation
Across its disclosures, RBI emphasizes a long-term orientation built around its four quick service restaurant brands and a franchise-driven structure. It has communicated plans to refranchise a substantial portion of company-operated Burger King restaurants acquired through Carrols, and to identify new partners or investors for certain company-operated businesses such as Popeyes China and Firehouse Subs Brazil. These plans are presented as consistent with maintaining franchisor dynamics in its core brand segments.
RBI also refers to a framework called Restaurant Brands for Good, which it describes as focusing on improving sustainable outcomes related to its food, the planet, and people and communities. The company positions this framework as part of how it manages its brands and their relationships with guests, franchisees and local communities.
Stock Information and Investor Considerations
RBI’s common shares are listed on the New York Stock Exchange and the Toronto Stock Exchange under the ticker QSR. The company also references TSX-listed preferred securities under the ticker QSP. In its communications, RBI provides an earnings calendar and participates in investor events and industry conferences, and it regularly files current reports on Form 8-K with the U.S. Securities and Exchange Commission to disclose material events such as financial results, capital markets transactions and significant strategic agreements.
Frequently Asked Questions about Restaurant Brands International (QSR)
- What does Restaurant Brands International Inc. do?
Restaurant Brands International Inc. is a quick service restaurant company that owns the Tim Hortons, Burger King, Popeyes and Firehouse Subs brands. It describes itself as one of the world’s largest quick service restaurant companies by system-wide sales and restaurant count, with tens of thousands of restaurants in more than 120 countries and territories.
- Which restaurant brands are part of RBI?
RBI states that it owns four prominent quick service restaurant brands: TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS. The company notes that these brands are independently operated and have been serving guests, franchisees and communities for decades.
- How does RBI primarily generate revenue?
According to its segment disclosures, RBI generates revenue from franchise and property revenues such as royalties and rent, advertising revenues and other services, supply chain sales in the Tim Hortons segment, and company restaurant sales in its Restaurant Holdings segment. Intersegment revenues tied to company-operated restaurants are eliminated in consolidation but are part of how the business is structured internally.
- What are RBI’s main operating segments?
RBI reports six operating and reportable segments. Five are franchisor segments: Tim Hortons (TH), Burger King (BK), Popeyes (PLK), Firehouse Subs (FHS) in the U.S. and Canada, and an International (INTL) segment that covers all brands outside those home markets. The sixth segment, Restaurant Holdings (RH), includes company-operated restaurants such as Carrols Burger King locations, Popeyes China and Firehouse Subs Brazil.
- Where is Restaurant Brands International headquartered?
RBI states that it is incorporated in Canada and that its principal executive offices are in Miami, Florida. It also notes that in North America, Tim Hortons is headquartered in Canada, while Burger King, Popeyes and Firehouse Subs are headquartered in the United States.
- How large is RBI’s restaurant network?
In recent company communications, RBI has described having over 32,000 restaurants across its brands, generating over $45 billion in annual system-wide sales in more than 120 countries and territories. These figures are presented by the company to illustrate the scale of its global network.
- What is RBI’s approach to Burger King in China?
RBI has disclosed that it acquired substantially all of the equity interests in Burger King China and later entered into a joint venture with an investment fund managed by CPE. Under this arrangement, CPE is expected to hold a majority interest in a Burger King China joint venture, while RBI retains a minority interest and a board seat. A 20-year master development agreement is intended to grant exclusive rights to develop the Burger King brand in China and set development targets for restaurant growth.
- How does RBI describe its long-term strategy?
RBI’s disclosures emphasize maintaining a primarily franchised business model globally, working with experienced local operators and investors. The company has indicated that it plans to refranchise many company-operated restaurants acquired through transactions and to focus its core franchisor segments on brand management, franchise relationships and system-wide performance.
- What is the Restaurant Brands for Good framework?
Restaurant Brands for Good is described by RBI as a framework through which it aims to improve sustainable outcomes related to its food, the planet, and people and communities. The company references this framework in its public statements about how it manages its brands and their impact.
- On which exchanges does QSR trade?
RBI’s common shares trade on the New York Stock Exchange and the Toronto Stock Exchange under the ticker symbol QSR. The company also refers to preferred securities listed on the Toronto Stock Exchange under the symbol QSP.