Company Description
Reliance Global Group, Inc. (NASDAQ: RELI) operates in the insurance agencies and brokerages industry and describes itself as an InsurTech company that applies artificial intelligence (AI) and cloud-based technologies to the insurance agency and brokerage market. According to the company’s disclosures, Reliance aims to transform and improve efficiencies in the insurance agency/brokerage industry while also pursuing technology-driven initiatives in digital assets and, through a new division, high‑tech investments.
The company indicates that it generates revenue in the form of commissions and has historically grown through acquisitions of wholesale and retail insurance agencies. Reliance has stated that its strategy includes identifying and acquiring undervalued agencies, integrating them into its broader platform, and focusing on operations in segments it views as growing or underserved, with the goal of enhancing asset value while generating interim cash flows.
Core InsurTech Platforms
Reliance highlights two primary technology platforms within its insurance operations. Its business-to-business InsurTech platform, RELI Exchange, is described as a platform that provides independent insurance agencies with business development tools intended to help them compete with large national insurance agencies and reduce back-office cost and burden. The company notes that RELI Exchange is a core focus area and that it has integrated strategic elements from prior acquisitions into this platform as part of its technology-forward strategy.
The company’s business-to-consumer platform, 5minuteinsure.com, is described as using AI and data mining to provide competitive online insurance quotes within minutes to consumers seeking auto, home, and life insurance. Reliance presents this platform as part of its broader effort to apply technology to the insurance distribution process.
Retail Insurance Agency Operations
In addition to its technology platforms, Reliance reports that it operates a portfolio of select retail "brick and mortar" insurance agencies in the United States. These agencies are described as offering a wide variety of insurance products. Over time, the company has also sold certain non-core agencies, such as Fortman Insurance Services and the EBS/USBA business unit, as part of a stated effort to streamline its portfolio, strengthen its balance sheet, and concentrate on what it characterizes as core, technology-forward platforms like RELI Exchange and 5minuteinsure.com.
Digital Asset Treasury (DAT) Strategy
Beyond traditional insurance activities, Reliance has disclosed a Digital Asset Treasury (DAT) initiative. The company describes this as a program that integrates blockchain technology into its long-term capital and treasury strategy. According to multiple company press releases and SEC filings, Reliance initially acquired positions in several digital assets, including Bitcoin, Ethereum, Cardano, XRP, and Solana, and later reported that it had consolidated its digital asset treasury into Zcash (ZEC), exiting prior holdings and reallocating the proceeds into Zcash.
The company states that this DAT strategy is intended to support a long-term capital appreciation model and to position Reliance at what it characterizes as the intersection of InsurTech and decentralized finance. Reliance has formed a Crypto Advisory Board to advise on this program and has entered into an advisory agreement under which Blake Janover serves as Chairperson of that board. The company has also disclosed interim arrangements to facilitate cryptocurrency purchases on its behalf while it establishes institutional accounts, with all gains and losses associated with those assets accruing to the company.
EZRA International Group and Technology Investments
Reliance has announced the formation of EZRA International Group, described as a new division focused on acquiring controlling stakes in high‑tech Israeli companies. The company has indicated that this division’s initial focus areas include cybersecurity, AI and data analytics, FinTech and InsurTech, and MedTech and digital health sectors. Reliance has stated that this strategy is intended to acquire significant ownership stakes that allow it to support and influence strategy, governance, capital formation, and execution at portfolio companies.
In connection with this division, Reliance has announced a non-binding term sheet to acquire a majority equity position in Scent Medical Technologies Ltd (Scentech), an Israeli diagnostics company developing artificial intelligence technologies designed to identify disease-associated molecular signatures in human breath. The company has described Scentech’s product candidates, such as VOX and VocTracer, as investigational breath-based diagnostic platforms under development for early pancreatic cancer risk assessment and for detecting biochemical signatures associated with healthcare-associated infections and antimicrobial resistance. Reliance states that this proposed transaction is expected to be the first strategic acquisition for EZRA International Group, subject to definitive agreements and customary closing conditions.
Capital Allocation, Balance Sheet Actions, and Dividends
Reliance’s public communications describe a focus on balance sheet rationalization and capital allocation. The company has reported the sale of certain subsidiaries, such as Fortman Insurance Services and the EBS/USBA business unit, with proceeds used in part to reduce long-term debt and in part to reinvest in core platforms and strategic initiatives. Reliance has also disclosed that its Board of Directors approved a special cash dividend of $0.03 per share, payable to stockholders of record on a specified date, and has indicated that future dividends, if any, will depend on factors such as financial condition, results of operations, and capital requirements.
Listing Status and Nasdaq Compliance
Reliance Global Group’s common stock trades on the Nasdaq Capital Market under the symbol RELI, and its Series A warrants trade under the symbol RELIW. In an 8‑K filing, the company reported receiving a written notice from Nasdaq on December 12, 2025, indicating that it was not in compliance with the $1.00 minimum bid price requirement for continued listing under Nasdaq Listing Rule 5550(a)(2). The filing states that this notification had no immediate effect on the listing or trading of the company’s common stock and that Reliance was provided 180 calendar days, until June 10, 2026, to regain compliance, with the possibility of an additional compliance period under certain conditions. The company disclosed that it is monitoring its closing bid price and evaluating alternatives to address the deficiency, while noting that there can be no assurance it will regain compliance.
Corporate Governance and Equity Incentives
Reliance’s SEC filings describe various corporate governance and compensation actions. These include amendments to vesting schedules for previously granted restricted stock awards under its equity incentive plans, with the stated purpose of furthering retention objectives, aligning management and employees with shareholder value creation, and recognizing past contributions. The company has also reported non‑cash stock-based compensation and director equity awards as part of its approach to aligning incentives with long-term value creation.
Business Model and Revenue Generation
According to its descriptions and filings, Reliance operates as a holding company with diversified interests in the insurance market and related technology sectors. Its business model centers on:
- Generating commission income through insurance agency and brokerage activities.
- Operating and expanding technology platforms such as RELI Exchange and 5minuteinsure.com within the insurance distribution ecosystem.
- Owning and managing a portfolio of select retail insurance agencies.
- Pursuing acquisitions and divestitures to focus on what it characterizes as core, technology-forward operations.
- Implementing a Digital Asset Treasury strategy focused on Zcash as a treasury asset.
- Developing EZRA International Group to invest in and help scale technology-driven companies, including those in health technology and other high‑tech sectors.
Reliance presents these activities as part of a broader effort to combine traditional insurance agency operations with technology, AI, and blockchain-related initiatives.